Entyre Solutions Launches to Support Senior Living Operators
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NAPERVILLE, Ill. - illiNews -- Entyre Solutions, a woman-owned consulting firm founded by senior living experts Brianne Zitko and Dina Kelly, is now offering communities nationwide flexible, real-world support in sales, marketing, and operations. The firm was established to meet growing demand for experienced, hands-on guidance that helps providers improve occupancy, streamline operations, and strengthen internal teams, without the cost or commitment of full-time staffing.

Zitko and Kelly bring more than 40 years of combined leadership experience across senior living, skilled nursing, and home health care. They launched Entyre to bridge the gap between strategy and execution, offering communities customized solutions built around their immediate and long-term goals.

"We created Entyre because we've sat in the seat," said Brianne Zitko, whose background includes executive roles at Brookdale, Sunrise Senior Living, Belmont Village, and other national providers. "We understand what it takes to lead a turnaround, grow census, or realign a team, because we've done it. We step in where we're needed and get things moving."

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Zitko has overseen multi-region senior living portfolios totaling more than 10,000 units. At a national provider, she doubled monthly move-ins across multiple regions in under a year and led individual community occupancy gains of up to 43 percentage points. Known in the industry as "occupancy doctors," she and Kelly have a track record of driving double-digit net growth within the first 60 days—proving their ability to quickly diagnose challenges and deliver results where it matters most.

Kelly, who has held sales and marketing leadership roles at Senior Lifestyle, StoneMor, and Anthology, is known for her transparency, team development skills, and measurable results. At a national senior living provider, she overhauled the sales organization to reach 102% of the projected revenue on a $220M budget. She also rolled out an external business development program that added an additional $4 million in quarterly revenue, with no increase in marketing spend while decreasing non-essential expenses by $2.2M.

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"Our approach is fast, focused, and built on trust," said Kelly. "We work alongside teams to help them adapt, perform, and deliver. This industry moves quickly, and we do too."

Entyre Solutions supports senior living and skilled nursing providers with services including mystery shopping, competitive analysis, sales consulting, CRM and database management, marketing strategy and creative, operational assessments, and fractional leadership support. Whether helping a team navigate transition or guiding a portfolio-level strategy, Entyre delivers practical solutions rooted in firsthand experience. Visit https://entyresolutions.com/ to learn more.