Trending...
- Renew Integrative Health Publishes Updated Peptide Therapy Guide to Help Patients Understand Their Options
- Detroit Lawyer Steals $600,000 Settlement Meant to Protect Child
- Air Force Veteran Sean Douglas Delivers Powerful Suicide Prevention Presentations to Hundreds of Marines at Camp Pendleton
The character-driven entertainment and consumer products universe is turning confusion around its unusual name into a campaign built around one idea: "GOOD is good. GOOBZ'D is better."
SOUTH HOLLAND, Ill. - illiNews -- When searches for "GOOBZD" returned the suggestion "Did you mean: good?", creator Aaron Devere saw an opportunity.
Instead of fighting the confusion, GOOBZ'D™ built a campaign around it.
The "DID YOU MEAN?" campaign plays on the similarity between GOOD and GOOBZ'D with a simple response:
NO. WE MEANT GOOBZ'D.™
The campaign also reverses the idea, imagining a future where someone searches GOOD and receives:
"Did you mean: GOOBZ'D?"
The reverse-search visual is clearly presented as campaign creative, not an actual search result. It represents the brand's larger ambition: make GOOBZ'D recognizable enough that an unfamiliar word becomes unmistakable.
"When you create a word that doesn't exist, search engines may try to correct it," said Devere. "Instead of seeing that as a problem, I saw an opportunity. No, we didn't mean good. We meant GOOBZ'D."
More on illi News
From Search Correction to Brand Identity
Rather than changing its unusual name, GOOBZ'D is leaning into what makes it different.
GOOD is good. GOOBZ'D is better.™
The campaign connects directly to the philosophy behind the brand:
Different Shapes. Same Weird.™
Being different is not something that needs to be corrected.
In GOOBZ'D, different belongs.
More Than Toys
Behind the campaign is an original character-driven universe centered around Resora, a colorful dimension built around curiosity, friendship, individuality, discovery and belonging.
Characters including CHOMPZ™ and BUGZ™ introduce audiences to a larger developing cast and universe.
GOOBZ'D is being developed beyond collectibles across animation, publishing, apparel, footwear, children's products, school gear, accessories and other consumer-product categories.
The goal is to create multiple ways for audiences to experience the same characters and world.
The character remains the connection.
Making GOOBZ'D Mean Something
More on illi News
The long-term goal isn't to change the name for search engines. It's to make GOOBZ'D recognizable enough that it no longer needs explaining.
"Today somebody can type GOOBZD and get asked if they meant GOOD," Devere said. "The dream is to build this universe so big that one day the joke works the other way around."
Did you mean GOOD?
NO. WE MEANT GOOBZ'D.™
GOOD is good. GOOBZ'D is better.™
About GOOBZ'D™
GOOBZ'D™ is an original character-driven entertainment and consumer products property created by Aaron Devere. Set within Resora, GOOBZ'D brings together characters, collectibles, storytelling, entertainment and consumer products within one connected universe.
Different Shapes. Same Weird.™
Get Weird. Get Squishy. Get GOOBZ'D.™
Media and Business Inquiries
Devere & Co. Publishing
GOOBZ'D™
info@goobzd.com
GOOBZD.com
Instead of fighting the confusion, GOOBZ'D™ built a campaign around it.
The "DID YOU MEAN?" campaign plays on the similarity between GOOD and GOOBZ'D with a simple response:
NO. WE MEANT GOOBZ'D.™
The campaign also reverses the idea, imagining a future where someone searches GOOD and receives:
"Did you mean: GOOBZ'D?"
The reverse-search visual is clearly presented as campaign creative, not an actual search result. It represents the brand's larger ambition: make GOOBZ'D recognizable enough that an unfamiliar word becomes unmistakable.
"When you create a word that doesn't exist, search engines may try to correct it," said Devere. "Instead of seeing that as a problem, I saw an opportunity. No, we didn't mean good. We meant GOOBZ'D."
More on illi News
- BESTBUYSTORE opens its dropshipping model to independent merchants
- America's Hometown Thanksgiving Parade in Plymouth, MA, on Saturday, November 21, 2026
- Navigating a Changing Market: How AIX Group Is Responding to a Challenging Year
- 450 Million Revenue Run Rate, Global Telecom Reach and a New Digital Growth Opportunity Take Center Stage: IQSTEL, Inc. (N A S D A Q: IQST)
- Wave Helicopters Takes FLIBS 2026 to New Heights
From Search Correction to Brand Identity
Rather than changing its unusual name, GOOBZ'D is leaning into what makes it different.
GOOD is good. GOOBZ'D is better.™
The campaign connects directly to the philosophy behind the brand:
Different Shapes. Same Weird.™
Being different is not something that needs to be corrected.
In GOOBZ'D, different belongs.
More Than Toys
Behind the campaign is an original character-driven universe centered around Resora, a colorful dimension built around curiosity, friendship, individuality, discovery and belonging.
Characters including CHOMPZ™ and BUGZ™ introduce audiences to a larger developing cast and universe.
GOOBZ'D is being developed beyond collectibles across animation, publishing, apparel, footwear, children's products, school gear, accessories and other consumer-product categories.
The goal is to create multiple ways for audiences to experience the same characters and world.
The character remains the connection.
Making GOOBZ'D Mean Something
More on illi News
- Canada's First Data Lakehouse Goes Global in Banking: Nabil Bank Becomes Nepal's First Bank to Implement a True Agentic Lakehouse Platform, DataNature
- Latin GRAMMY-Winning Cuban-American Conductor Dr Yalil Guerra to Lead Pepperdine's Oklahoma!
- Highsfield Showcases Earth Zoom Generator for Cinematic AI Videos
- Patton AI Launches Patton Hive 4.5: Wartime Breakthroughs for Drones and Robots When GPS Goes Dark
- Wisdom trumps wrinkles: 66% of Aussie women wouldn't turn back the clock
The long-term goal isn't to change the name for search engines. It's to make GOOBZ'D recognizable enough that it no longer needs explaining.
"Today somebody can type GOOBZD and get asked if they meant GOOD," Devere said. "The dream is to build this universe so big that one day the joke works the other way around."
Did you mean GOOD?
NO. WE MEANT GOOBZ'D.™
GOOD is good. GOOBZ'D is better.™
About GOOBZ'D™
GOOBZ'D™ is an original character-driven entertainment and consumer products property created by Aaron Devere. Set within Resora, GOOBZ'D brings together characters, collectibles, storytelling, entertainment and consumer products within one connected universe.
Different Shapes. Same Weird.™
Get Weird. Get Squishy. Get GOOBZ'D.™
Media and Business Inquiries
Devere & Co. Publishing
GOOBZ'D™
info@goobzd.com
GOOBZD.com
Source: GOOBZ'D™
Filed Under: Entertainment
0 Comments
Latest on illi News
- RAS AP Consulting Releases Educational Resource to Help Organizations Prepare for IRS FIRE-to-IRIS Transition
- Roots, Rhythm & Joy Invites Neighbors to Find Community Through Music
- Former Goddard Enterprises Managing Director Anthony Ali Joins STS Capital Partners as Managing Director and Partner
- Heritage at Manalapan Announces Limited-Time Mortgage Rate Buydown on Select Quick Move-In Homes
- Naperville Police Investigate Fatal Single Vehicle Traffic Crash
- Good Organics Now at Pop Up Grocer NYC With October 30 Sampling Event
- KeysCaribbean Announces Temporarily Reduced Rates At Village at Hawks Cay Villas
- Commercial Manufacturing Validation Completed as November 10 FDA Milestone Approaches; Critical FDA Milestone Close: NRx Pharmaceuticals NAS DAQ: NRXP
- Electives Launches "Electives for Everyone," Making Live Expert-Led Learning Available to Every Employee
- Trendy Promo Shares Quantity Planning Advice to Help Businesses Cut Leftover Swag
- Tax Tops the List as Wealthy Brits Plan Their Exit, La Vida Survey Finds
- "The Tree of Cinema" Installation Brought Film History and Its Audiences Together at TIFF 2026
- Trendy Promo Publishes Eco-Friendly Tote Bag Comparison to Help Brands Choose Smarter
- Trendy Promo Highlights Client Appreciation Gift Guide Ahead of the 2026 Holiday Season
- Northeast Yellow Cargo Selects Birmingham Shuttlesworth for Launch Plan
- Detroit Lawyer Steals $600,000 Settlement Meant to Protect Child
- Expedition Money Launches "Woodland Cents" a 53-Book Children's Series That Teaches Kids About Money
- Heritage at South Brunswick Announces Special Townhome Mortgage Rate Buydown
- Heritage at Hopewell Announces Limited-Time Mortgage Rate Buydown on Select Quick Move-In Townhomes
- Air Force Veteran Sean Douglas Delivers Powerful Suicide Prevention Presentations to Hundreds of Marines at Camp Pendleton