New Cyrus O'Leary's Mini Cheesecakes Are a Big Win for In-Store Bakeries
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OAKBROOK TERRACE, Ill., May 20, 2025 ~ Sara Lee Frozen Bakery, a leading producer of frozen baked goods, has announced the launch of their newest product, Cyrus O'Leary's Mini Cheesecakes. These perfectly portioned desserts are now available in grocery store in-store bakeries across the nation, offering customers a delicious and indulgent treat that they won't want to share – but can if they choose to.

The Mini Cheesecakes come in three mouth-watering flavors: Original Mini Cheesecake, Salted Caramel Truffle Mini Cheesecake, and Strawberry-Topped Mini Cheesecake. Each flavor boasts a smooth and creamy texture with a graham crumb crust base. The Original Mini Cheesecake also features a crumbled graham topping, while the Salted Caramel Truffle Mini Cheesecake is topped with salted caramel and brownie pieces. The Strawberry-Topped Mini Cheesecake is crowned with real strawberry topping.

Kari Manze, marketing director for in-store bakery at Sara Lee Frozen Bakery, expressed excitement about the new product line. "Our new Mini Cheesecakes are among our most indulgent innovations yet," she said. "They feature popular flavors that appeal to today's consumers and are made with premium quality ingredients like whole milk and real cream cheese."

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With snacking becoming an integral part of consumers' lives, more people are embracing the trend of "little treats" – taking time to enjoy small indulgences throughout their day. According to Datassential, 89% of consumers indulge in small treats weekly, with younger generations showing a strong preference for single-serve and grab-and-go items as noted by The Food Industry Association.

To cater to this love for small indulgences, the brand has launched a campaign called "Whole Lotta Personality." This campaign features the single-serve cheesecakes as characters full of attitude and flavor. Some marketing materials even pose the question, "Why be humble when you're this rich?" – a playful nod to the deliciousness of these treats.

Cyrus O'Leary's Mini Cheesecakes are available for grocery retailers in a 16-count case. For more information on these delectable desserts, visit www.wholelottapersonality.com. With their irresistible flavors and playful marketing campaign, Sara Lee Frozen Bakery's new Mini Cheesecakes are sure to be a hit with consumers looking for a little indulgence in their day.

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