Root3's Ashley La Fleur to Speak at HIPAA Summit; Navigating Digital Marketing and Compliance
illi News/10291125

CHICAGO - illiNews -- Today, independent, full-service marketing agency, Root3 Marketing, announces that Ashley La Fleur, Vice President/Privacy Officer, and a recognized expert in digital marketing and compliance strategy, will be a featured speaker at the upcoming 42nd National HIPAA Summit.

La Fleur will be joined by John Haskell, JD, CIPP/US, CIPT and Denitsa Pocheva-Smith, JD, during a session titled "Advanced Business Associate Agreement Issues" during the conference, which takes place on March 25-28, 2025.

This session is essential for healthcare administrators, leaders, and growth strategists seeking expert guidance on balancing high-impact marketing with HIPAA compliance—empowering them to drive growth, safeguard patient privacy, and build trust in an increasingly regulated industry.

"Protecting sensitive patient data and leveraging sophisticated digital marketing tactics go hand in hand," says La Fleur. "A well-structured Business Associate Agreement with the right vendors and partners enables healthcare organizations to implement data-driven strategies while ensuring patient information remains secure. At Root3, we help our clients navigate these complexities so they can focus on delivering quality care—removing barriers to access and ultimately improving patient outcomes."

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"Right now, healthcare businesses need every tool possible to connect with their strategic populations, but navigating this landscape is both complex and costly," says Root3 Marketing CEO Scott Christiansen. "Done right, digital marketing can drive growth and improve patient care—done wrong, it can have serious consequences for both the business and the people they serve."

During La Fleur's panel, participants will dive into the complexities of Business Associate Agreement (BAAs), providing attendees with actionable insights to navigate advanced compliance challenges effectively. With a focus on fostering trust and transparency in vendor relationships, they will explore critical topics such as:

• Understanding the role of a BAA with online tracking technologies and AI
• Mitigating risks with sub-subcontractors
• Strengthening data protection through advanced contractual safeguards

To learn more about Root3 Marketing and its services, visit www.root3marketing.com. To register for the conference and view the full agenda, visit: https://hipaasummit.com.

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About Root3 Marketing

Root3 Marketing is an independent, integrated, full-service marketing agency specializing in B2B and patient marketing strategies. The firm helps businesses in complex industries, including healthcare, tech, and finance, navigate market challenges and achieve measurable results. With expertise in demand generation, communications, brand positioning, digital marketing, and sales enablement, Root3 delivers data-driven strategies that build credibility, drive growth, and create meaningful market impact nationwide. For more information: www.root3marketing.com.