Apollo Brands® Announces Exclusive Distribution Agreement Bringing Apollo Energy Gum® and Golf Gum® to The Nordic Countries

Mathias Åström (right) and Magnus Lindblad at the City Hall in Stockholm

Mathias Åström (right) and Magnus Lindblad with the new Apollo Branded Car

Sweden-based partner to manage Sweden, Norway, Denmark, Finland & Iceland

DENVER - illiNews -- Apollo Brands LLC ("Apollo®"), which markets Apollo Energy Gum®, Golf Gum® and other functional chewing gum brands, announced a new regional distributor covering the Nordic Countries. ReFuel AB, based in GÄVLE Sweden, has entered into an Exclusive Distribution Agreement with Apollo® and has received their first pallets, with more on the way. According to Apollo®, the Nordic Countries represent a vibrant and discerning energy consumer population. "Based on the interest and pre-orders that ReFuel AB has already received, there is pent-up demand for cleaner and better-for-you energy products throughout Scandinavia and Iceland," stated Apollo® Founder and CEO Troy Widgery. "The Apollo Liquid Core® delivery system is unique, the gum contains more xylitol than any other gum in the world, and the natural spearmint taste profile is a perfect fit in the Nordics," Widgery continued.

ReFuel AB is a team of business experts with significant experience in consumer goods (CPG), pharma, confectionery, and sales & distribution. ReFuel AB was co-founded in Sweden by COO Mathias Åström and CEO Magnus Lindblad. Mr. Åström was most recently a Sweden and Nordic Region Marketing and Merchandising Manager for MEDA OTC – a subsidiary of pharmaceutical giant Mylan Worldwide. Previously he worked for Wrigley, also in merchandising and marketing in the Nordic Region. Mr. Lindblad most recently served as a Key Accounts Manager in Sweden for a unit of Mylan Worldwide, and previously was a Key Accounts Manager for British American Tobacco. Their combined experiences and backgrounds will be invaluable in selling Apollo® into the Petrol/Convenience Store channels as well as other retail categories throughout the 5-country territory. "We are very excited about partnering with Apollo® to distribute Apollo Energy Gum® and Golf Gum®," stated Mr. Åström. "There are over 1,000 golf courses in our territory – 400 in Sweden alone – and we have seen great interest in Golf Gum® since Tiger Woods and other golfers have been chewing gum and having success in international tournaments," Åström said.

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ReFuel AB is based about 150km from Stockholm. "The timing is right to introduce Apollo® in the Nordics," stated Mr. Lindblad. "The addition of SPACE STATION™ distribution technology – a new and game-changing system from Apollo® – should catalyze interest and sales, particularly at golf facilities," Lindblad continued.

Apollo® is on pace to close 2019 nearly 500% above prior-year revenues, and the expansion into other countries is on pace with company goals. "We welcome ReFuel AB to the growing Apollo® family worldwide. Several more announcements are forthcoming, including another key European Country Partner," said Scott Schaible, Apollo® Communications Director. As noted in the in the Wall Street Journal last week, in a story 12/4/19 that featured Apollo® and Golf Gum®, "Functional products have become more popular as people look for more natural ways to address health concerns…Successful brands can command a premium for products that purport to have such added benefits."

About Apollo: Apollo Brands® was born out of Founder Troy Widgery's prior success with GO FAST! Energy Drink™. Following the successful exit from GO FAST!™, a surviving independent brand that at times had distribution in the USA, Europe, Middle East and Caribbean, the Apollo® Team focused on creating a healthier and more portable energy product. This led to Apollo Brands® with its unique Liquid Core® specialty brands, which are manufactured in Colorado USA. The Apollo Brands® energy gums represent the culmination of 700 formulations over more than a decade of R&D, resulting in the creation of the unique Liquid Core®.

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The Apollo® Team realized that caffeine was just one part of the energy equation; There had to be something healthier and better than energy drinks, energy shots and coffee. The delivery method for the caffeine makes a significant difference. Chewing gum provides scientifically proven cognitive benefits like reduced stress and improved concentration – so chewing your energy source was the best possible combination. Apollo® uses the fewest, cleanest ingredients and all of its gum brands are vegan and sugar-free.

Apollo® strives to inspire consumers to challenge the status quo of how they get their energy, and better understand energy drink tradeoffs such as high sugar content and calories. Apollo's® mission is notably focused: To Empower People with Good Energy™.