Trending...
- Suburban Orthopaedics Expands Spine Team with Board-Certified Surgeon Joseph Brindise, DO
- UK Financial Ltd Board of Directors Establishes Official News Distribution Framework and Issues Governance Decision on Official Telegram Channels
- Digi 995: Warbot Run Officially Launches on the Apple App Store
CHICAGO, Oct. 30, 2020 /PRNewswire/ -- Cision Insights, Cision's technology-powered, research-based communications consulting arm, is pleased to announce that it took home a coveted PRNEWS Platinum PR Award for its work with Adobe on optimizing PR impact through data. The win in the category of "Best Use of Data and Measurement" showcases the close collaboration between Adobe and Cision Insights' media experts to hone strategies, increase efficiencies and improve results of Adobe's PR efforts through a data-informed, fact-based communications analysis.
"We're grateful for the opportunity to work with Adobe, as their forward-thinking approach to public relations aligns well with Cision's long-standing mission to provide communicators with solutions that quantify and amplify PR's influence," said Mark Weiner, Chief Insights Officer at Cision. "It's incredible to see the effects of our work together, and we appreciate the recognition from PRNEWS and the communications industry."
With the goal of reaching critical audiences for their Experience Cloud business, Adobe sought to validate assumptions about the competitive landscape for news coverage and the business impact of their current PR strategies. They also wanted to simplify and standardize reporting for a consistent, holistic view.
Working with Cision Insights, Adobe implemented a comprehensive media insights framework to assess the validity of their executive team's assumptions while leveraging data and market intelligence to inform ongoing messaging and targeting strategies.
More on illi News
One assumption they tested was that a higher volume of coverage across all media drove better business results than a lower volume of high-quality coverage in target media. The research revealed that 65% of the original target list of 3,000 media generated only one story in the past year, while the more focused list of 550 media generated 76% of all quality coverage. When given a choice between quantity of media coverage versus quality of business engagement, the executives recognized their preference for higher-level C-suite engagement.
By working with Cision Insights to adopt a single global methodology to enable greater performance data comparability and clarity, Adobe gained additional insights and reduced their number of research reports. The new approach yielded a 25% time and cost savings. It also reduced billable agency hours with related costs and reduced reporting turnaround times by 67%.
"It's exciting to see how our work with Cision has created real impact not just on Adobe's communications team, but on the entire business," said Jennifer Bruce, Global Leader of Communications Measurement and Insights for Adobe, Inc. "We look forward to continuing our collaboration to revolutionize our media monitoring and analysis framework to further the business, and thank PRNEWS for this honor."
PRNEWS announced the 2020 Platinum PR Award winners during an online gala on October 27th, recognizing winners across 50 categories, saluting the most imaginative messaging campaigns, exceptional communicators and top-notch teams in PR.
More on illi News
Read the full story of how Adobe unleashed the power of PR with Cision.
About Cision
Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
Media Contact:
Rebecca Dersh
PR Manager
[email protected]
SOURCE Cision Ltd.
Related Links
www.cision.com
"We're grateful for the opportunity to work with Adobe, as their forward-thinking approach to public relations aligns well with Cision's long-standing mission to provide communicators with solutions that quantify and amplify PR's influence," said Mark Weiner, Chief Insights Officer at Cision. "It's incredible to see the effects of our work together, and we appreciate the recognition from PRNEWS and the communications industry."
With the goal of reaching critical audiences for their Experience Cloud business, Adobe sought to validate assumptions about the competitive landscape for news coverage and the business impact of their current PR strategies. They also wanted to simplify and standardize reporting for a consistent, holistic view.
Working with Cision Insights, Adobe implemented a comprehensive media insights framework to assess the validity of their executive team's assumptions while leveraging data and market intelligence to inform ongoing messaging and targeting strategies.
More on illi News
- TRIO Heating, Air & Plumbing Now Ranks #1 in San Jose
- Milwaukee Job Corps Center Hosts Alumni Day, Calls Alumni to Action on Open Enrollment Campaign
- Kanoa Debuts Gluten-Free Filled Cereals, Delivering Bold Flavor & Better Nutrition for Anytime Snac
- Golden Paper Identifies Global Growth in Packaging Papers and Upgrades Its High-End Production Capacity
- Champagne, Caviar Bumps & Pole Performances — Welcome the New Year Early with HandPicked Social Club
One assumption they tested was that a higher volume of coverage across all media drove better business results than a lower volume of high-quality coverage in target media. The research revealed that 65% of the original target list of 3,000 media generated only one story in the past year, while the more focused list of 550 media generated 76% of all quality coverage. When given a choice between quantity of media coverage versus quality of business engagement, the executives recognized their preference for higher-level C-suite engagement.
By working with Cision Insights to adopt a single global methodology to enable greater performance data comparability and clarity, Adobe gained additional insights and reduced their number of research reports. The new approach yielded a 25% time and cost savings. It also reduced billable agency hours with related costs and reduced reporting turnaround times by 67%.
"It's exciting to see how our work with Cision has created real impact not just on Adobe's communications team, but on the entire business," said Jennifer Bruce, Global Leader of Communications Measurement and Insights for Adobe, Inc. "We look forward to continuing our collaboration to revolutionize our media monitoring and analysis framework to further the business, and thank PRNEWS for this honor."
PRNEWS announced the 2020 Platinum PR Award winners during an online gala on October 27th, recognizing winners across 50 categories, saluting the most imaginative messaging campaigns, exceptional communicators and top-notch teams in PR.
More on illi News
- A New Soul Album: Heart Of Kwanzaa, 7-Day Celebration
- Allegiant Management Group Named 2025 Market Leader in Orlando by PropertyManagement.com
- National Van Lines Delivers Holiday Cheer with Aspire Partnership
- NAFMNP Awarded USDA Cooperative Agreement to Continue MarketLink Program Under FFAB
- Costa Oil - 10 Minute Oil Change Surpasses 70 Locations with Construction of San Antonio, TX Stores — Eyes Growth Via Acquisition or Being Acquired
Read the full story of how Adobe unleashed the power of PR with Cision.
About Cision
Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
Media Contact:
Rebecca Dersh
PR Manager
[email protected]
SOURCE Cision Ltd.
Related Links
www.cision.com
Filed Under: Business
0 Comments
Latest on illi News
- CCHR Documentary Probes Growing Evidence Linking Psychiatric Drugs to Violence
- Holiday Pond Lighting Ideas for Chicago-Area Water Features
- Tokenized Real-World Assets: Iguabit Brings Institutional Investment Opportunities to Brazil
- MEX Finance meluncurkan platform keuangan berbasis riset yang berfokus pada data, logika, dan efisiensi pengambilan keputusan investasi
- From MelaMed Wellness to Calmly Rooted: A New Chapter in Functional Wellness
- New Angles US Group Founder Alexander Harrington Receives Top U.S. Corporate Training Honor and Leads Asia-Pacific Engagements in Taiwan
- UK Financial Ltd Board of Directors Establishes Official News Distribution Framework and Issues Governance Decision on Official Telegram Channels
- UK Financial Ltd Sets Official 30-Day Conversion Deadline for Three Exchange Listed Tokens Ahead of Regulated Upgrade
- New Jersey Therapy and Life Coaching Unveils Original Dan Fenelon Mural in Voorhees New Jersey Therapy Office
- Illinois 45th District Candidate Josh Atkinson Introduces a New Way to Reach Voters
- Kentucky Judges Ignore Evidence, Prolong Father's Ordeal in Baseless Case
- Contracting Resources Group Receives 2025 HIRE Vets Platinum Medallion Award from the U.S. Department of Labor
- Suburban Orthopaedics Expands Spine Team with Board-Certified Surgeon Joseph Brindise, DO
- Naperville: Drive Sober or Get Pulled Over This Season
- Crunchbase Ranks Phinge Founder & CEO Robert DeMaio #1 Globally. Meet him in Las Vegas-Week of CES to Learn About Netverse, Patented App-less Platform
- Fintravion Business Academy(FBA)Under Adrian T. Langshore Advances FintrionAI 6.0 Architecture
- Bensenville cleaning company offers free home cleaning for cancer patients
- IODefi Introduces New Web3 Infrastructure Framework as XRP Ledger Development Gains Global Attention
- Terizza Forms Strategic Collaboration with UC San Diego to Pioneer Next-Generation Distributed AI Infrastructure
- Chicago: Mayor Brandon Johnson, Department Of Transportation Celebrate 2025 Greencorps Job Training Graduates