Confidence Apparel® Officially Trademarked Signaling Bold Growth Ahead
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CHICAGO - illiNews -- Confidence Apparel® Officially Trademarked, Signaling Bold Growth Ahead
Chicago, IL — Confidence Apparel, the modern luxe street style brand redefining urban fashion,
proudly announces that it is now a registered trademark. This milestone marks a new chapter for the
brand as it expands its reach in fashion, partnerships, and community impact.
"Securing the Confidence Apparel® trademark reinforces our commitment to building a powerful and
enduring brand," said Robin Harris, Founder & CEO. "It protects our vision, elevates our credibility with
sponsors and partners, and ensures that our customers know they are part of something authentic."

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The Confidence Apparel® brand will showcase its latest collection during Chicago Fashion Week on
October 12 at Navy Pier, where it will present its signature theme, City of Confidence.
Confidence Apparel® is more than fashion — it's a movement that blends luxe street style with
empowerment, artistry, and culture. With the trademark secured, the brand is poised for collaborations,
sponsorships, and expansion across apparel, accessories, and lifestyle activations.
For sponsorship and partnership opportunities, contact: rharris@shop-confidence.com
https://shop-confidence.com