ELI MANNING AND KING'S HAWAIIAN TEAM UP TO LAUNCH A FIRST-EVER FOOTBALL SEASON…ING
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King's Hawaiian Becomes Official Partner of 5 NFL Teams

LOS ANGELES, Sept. 3, 2025 /PRNewswire/ -- This football season, King's Hawaiian, the No. 1 dinner roll in America, is bringing the flavor to game day with a lineup of new offerings, campaigns, and fan experiences. Headlining the season is a first-of-its-kind seasoning – Football SEASON-ing, that is. To celebrate this year's football season, King's Hawaiian teamed up with two-time Super Bowl Champion, Eli Manning, to drop the ultimate Football Season-ing — a specialty blend designed to be as versatile as King's Hawaiian rolls when it comes to your football recipe and spread needs. There's Nothing Like It.

NEW Football SEASON-ing
Created for maximum versatility, King's Hawaiian and Manning tapped former Food Network star and celebrity chef, Adam Tabura to create a blend perfect for elevating sliders (of course), but also dips, pasta salads, and all your tailgate favorites. The blend is Made for Football and perfectly crafted to turn up the flavor fans crave on gameday with ingredients including White Hawaiian Sea Salt, Maui Red Sea Salt, Chiles, Garlic, and Onion. Score the limited-edition Football SEASON-ing here, available for pre-order for $9.

"Sliders and football go hand-in-hand, and nobody knows game day essentials quite like King's Hawaiian," said Eli Manning. "This new Football SEASON-ing is the perfect way to make any gameday meal better, just like King's Hawaiian sliders."

All proceeds from purchases of the Football SEASON-ing will be donated to Motiv8, nonprofit organization founded by Hawaiian professional football quarterback, Marcus Mariota, which aims to empower today's youth through academics and the power of sport.

The King's Hawaiian NFL Tailgate Tour
Fans will also get to experience King's Hawaiian in person as the brand hits the road with a nationwide Tailgate Tour, bringing the aloha spirit and mouthwatering Made for Football recipes to NFL stadiums across the country. In partnership with the Cincinnati Bengals, Minnesota Vikings, Miami Dolphins, Buffalo Bills, Seattle Seahawks, and Green Bay Packers, King's Hawaiian will serve up complimentary sliders to thousands of tailgaters before kickoff. Football fans can expect decadent spreads, interactive games, and exclusive giveaways. Last week the tailgate tour kicked off in Chicago at Barstool HQ with a visit by Eli Manning, who joined the Barstool team to serve up sliders and partake in the tailgate activities. The remaining locations and schedule include:
  • Week 1: September 7 in Seattle for 49ers @ Seahawks
  • Week 2: September 14 in Cincinnati for Jaguars @ Bengals
  • Week 3: September 21 in Minnesota for Bengals @ Vikings
  • Week 6: October 12 in Miami for Chargers @ Dolphins
  • Week 7: October 19 in Minnesota for Eagles @ Vikings
  • Week 8: October 26 in Cincinnati for Jets @ Bengals
  • Week 10: November 9 in Miami for Bills @ Dolphins
  • Week 12: November 23 in Green Bay for Vikings @ Packers
  • Week 14: December 7 in Green Bay for Bears @ Packers

Slider Sunday with Eli Manning

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King's Hawaiian and Eli Manning will also continue the brand's "Slider Sunday" campaign, bringing to life a weekly tradition that celebrates bringing families and friends together over irresistible sliders. The multi-channel campaign will air nationally across TV, digital, and social throughout football season, with Manning at the helm encouraging fans to elevate their gatherings one slider at a time. You can check out the spot here.



The Fan Cave Makeover
At home, one lucky fan will score a next-level football upgrade through King's Hawaiian's Slider Sunday Giveaway. The winner will receive a full "fan cave" makeover, designed to turn any living room into an epic at-home viewing and hosting destination. Each week fans can rate the hacks for a chance to win prizes, with the ultimate grand prize being a full fan cave makeover. To learn more – head to https://slidersunday.com/.

Barstool Sports
King's Hawaiian is sponsoring a "Slider Sunday" YouTube series with Barstool culinary legend, Chef Donny. This series will feature 13 episodes of Donny making custom recipes as well as custom social content. The debut episode will air on 9/7 and feature the one and only, Eli making Buffalo Chicken Sliders.

Recipes, Hacks, and GameDay Ready Flavor
To help you host a winning gameday get-together, the culinary pros at King's Hawaiian are also sharing exclusive slider hacks and tailgate recipes throughout the season. Discover easy-to-make, Manning-tested recipes that'll bring everyone to the table on gameday on https://kingshawaiian.com/slider-sunday.

"There's nothing like football and King's Hawaiian sliders. We've always been about bringing people together over amazing food, and we are thrilled to continue doing that for football fans across the country" said Raouf Moussa, Chief Marketing Officer at King's Hawaiian. "From our special football seasoning blend in collaboration with Eli, to our new official NFL team partnerships and Tailgate Tour, we are helping fans score big on flavor all season long."

For more information on King's Hawaiian and all its football season offerings, visit www.KingsHawaiian.com or follow @KingsHawaiian on social.

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About King's Hawaiian®
Founded 75 years ago in Hilo, Hawaii, by Robert R. Taira, KING'S HAWAIIAN is a family-owned business that has been dedicated to providing Hawaii-inspired foods made with original recipes and Aloha Spirit for three generations. KING'S HAWAIIAN makes the #1 branded roll in the United States, along with other irresistible products that inspire joyous food experiences people can't resist being a part of, including slider buns, hamburger buns, pretzel bites, and more. The soft and fluffy texture and perfect touch of sweetness of KING'S HAWAIIAN bread add even more fun and excitement to occasions big and small, including everyday meals and snacking, bringing loved ones together.

For more information, visit the company's website at www.KingsHawaiian.com, or find KING'S HAWAIIAN on Facebook, Instagram and X.

Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
[email protected]

SOURCE King's Hawaiian
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