Trending...
- New Article by Roy J. Meidinger – Examines Hidden Hidden Healthcare Kickbacks
- Capacity Crunch for Cold Plating? Not Anymore
- MEDIA ADVISORY - Strengthening Children's Mental Health Across New Jersey
CHICAGO--(BUSINESS WIRE)--IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of IRI Marketplace™, an open and continuously expanding network that brings together IRI's trusted technology, data and analytical partners on a single platform.
Available through IRI Liquid Data®, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment existing IRI offerings, enabling clients to work on maximizing growth for their business. IRI Marketplace also will provide a foundation for developing strategic recommendations and building third-party applications that are uniquely available through IRI's partner ecosystem.
"As champions of an open, collaborative digital marketing ecosystem, we are excited to be one of the trusted technology partners included in the IRI Marketplace," said Brenda Tuohig, senior vice president of Global Data Partnerships at The Trade Desk. "We look forward to innovating with IRI to deliver data-driven advertising and holistic, omnichannel measurement tied to business results on our platform for the world's leading brands."
More on illi News
"IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a broad range of leaders across multiple industries," commented Nishat Mehta, chief product officer and president, IRI Media Center of Excellence. "The launch of IRI Marketplace transitions our long-standing partnership network into an active ecosystem structured to promote even more collaboration with leading technology and data solution providers. IRI is committed to a partnership philosophy and will grow the network and enhance its capabilities over time through our joint partnerships."
Alex Colao, executive vice president of Sales at MFour, one of IRI's data partners, commented, "Through our partnership with IRI, we can combine and integrate our industry-leading datasets to better track consumer behavior across a variety of channels. This integrated dataset provides CPG companies and retailers a complete picture of omnichannel consumers through both behavior and survey data collection. We look forward to growing and evolving this partnership to help companies stay connected with the ever-changing consumer landscape."
More on illi News
For more information regarding IRI Marketplace and IRI's partner ecosystem, contact IRIMarketplace@IRIworldwide.com.
About IRI
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is helping to guide its more than 5,000 clients around the world in their quests to connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.IRIworldwide.com.
Available through IRI Liquid Data®, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment existing IRI offerings, enabling clients to work on maximizing growth for their business. IRI Marketplace also will provide a foundation for developing strategic recommendations and building third-party applications that are uniquely available through IRI's partner ecosystem.
"As champions of an open, collaborative digital marketing ecosystem, we are excited to be one of the trusted technology partners included in the IRI Marketplace," said Brenda Tuohig, senior vice president of Global Data Partnerships at The Trade Desk. "We look forward to innovating with IRI to deliver data-driven advertising and holistic, omnichannel measurement tied to business results on our platform for the world's leading brands."
More on illi News
- Taboo: The Lost Codes of Men — A Bold New Book Confronting the Crisis of Modern Manhood
- Phinge's Netverse to Redefine Clinical Trial Safety and Data Integrity with Netverse Patented, Hardware-Verified Platform
- Art Fair Success-See Behind The Scenes With New Photo Album
- 'Wild Hermit Wellness' Has Achieved Bestseller Status in Just 2 Months Since Launch Of Organic Skincare Line
- Easton & Easton, LLP Sues The Dwelling Place Anaheim and Vineyard USA for Failing to Protect Minor from Church Leaders' Sexual Abuse
"IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a broad range of leaders across multiple industries," commented Nishat Mehta, chief product officer and president, IRI Media Center of Excellence. "The launch of IRI Marketplace transitions our long-standing partnership network into an active ecosystem structured to promote even more collaboration with leading technology and data solution providers. IRI is committed to a partnership philosophy and will grow the network and enhance its capabilities over time through our joint partnerships."
Alex Colao, executive vice president of Sales at MFour, one of IRI's data partners, commented, "Through our partnership with IRI, we can combine and integrate our industry-leading datasets to better track consumer behavior across a variety of channels. This integrated dataset provides CPG companies and retailers a complete picture of omnichannel consumers through both behavior and survey data collection. We look forward to growing and evolving this partnership to help companies stay connected with the ever-changing consumer landscape."
More on illi News
- Chicago: Mayor Brandon Johnson Stands With Congressional Leaders, Meets With Residents About Ongoing ICE Raids
- Predatory Refinancing: How Desperate Homeowners Are Tricked Into Losing Their Equity
- Isringhausen Imports Announces 2025 DRIVE Grant Recipients
- Lokal Media House Earns ServiceTitan Certified Marketer Status
- Wall Street's New Obsession? Tradewinds Aims to Revolutionize the $8B Gentlemen's Club Industry with National Peppermint Hippo™ Strategy $TRWD
For more information regarding IRI Marketplace and IRI's partner ecosystem, contact IRIMarketplace@IRIworldwide.com.
About IRI
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is helping to guide its more than 5,000 clients around the world in their quests to connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.IRIworldwide.com.
Filed Under: Business
0 Comments
Latest on illi News
- New Book Release: The Tree That Could Not Change
- BayWa r.e. Solar Trade and WHES Announce Distribution Partnership for the European Market: Delivering Smarter Energy Storage
- Fleet Mining Cloud Mining Platform — Latest Guide: Making Bitcoin Mining Safer and More Convenient
- Leo Choir × Confidence Apparel: From Fashion Week to the Chicago Bulls Arena
- Keebos Launches Crossbody Cases for Every iPhone 17 Model
- WOA Crypto redefines cloud Bitcoin mining, offering free access and instant profit opportunities
- Pepperdine University Malibu, California and Community Partners Recognized with 2025 ReadyCommunities Partnership National Service Award
- NBA Overachievers: OddsTrader Reveals Which Teams Will Exceed Expectations in 2025-26
- Crypto Betting Odds 2025: Bookmakers Review Analyzes Market Predictions and Year-End Price Lines
- The OpenSSL Corporation and the OpenSSL Foundation Celebrate the Success of the Inaugural OpenSSL Conference in Prague
- TKL Group's New Factory Commences Production, Pioneering A New Era In Global Heavy Duty Truck Parts
- Regulated Crypto Exchange TZNXG Addresses Core US Market Challenges with Compliance-First Infrastructure
- Unleash Your Inner Seduction at HandPickedSC.com's "The Hot & The Wicked Halloween Soirée"
- GitKraken Launches Insights to Help Engineering Leaders Quantify AI Impact and Improve Developer Experience
- ZapperBox NextGen TV Gateway Receiver Now Testing Support For Secure Whole-Home Content Distribution
- Life as a Dog: P-Wave Press Brings Readers a Heartwarming Memoir of Love, Laughter and Companionship
- NOYA Launches Premium, Design-Forward Training Gear That Belongs at the Center of Your Space
- Research Defense Examines Violence, Illiteracy, Non-Active Fathers, and Low Self-Esteem Among Males
- Investing in Greece: Your Definitive Real-Estate FAQ Guide
- Mayor Brandon Johnson & World Business Chicago Host Chicago Consular Corps Diplomatic Roundtable