Trending...
- Pinealage: the app that turns strangers into meditation companions — in crowdfunding phase
- Chicago: Mayor Brandon Johnson, Office Of Reentry Host Holiday Toy Drive For Returning Residents
- "Micro-Studio": Why San Diegans are Swapping Crowded Gyms for Private, One-on-One Training at Sweat Society
CHICAGO--(BUSINESS WIRE)--IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of IRI Marketplace™, an open and continuously expanding network that brings together IRI's trusted technology, data and analytical partners on a single platform.
Available through IRI Liquid Data®, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment existing IRI offerings, enabling clients to work on maximizing growth for their business. IRI Marketplace also will provide a foundation for developing strategic recommendations and building third-party applications that are uniquely available through IRI's partner ecosystem.
"As champions of an open, collaborative digital marketing ecosystem, we are excited to be one of the trusted technology partners included in the IRI Marketplace," said Brenda Tuohig, senior vice president of Global Data Partnerships at The Trade Desk. "We look forward to innovating with IRI to deliver data-driven advertising and holistic, omnichannel measurement tied to business results on our platform for the world's leading brands."
More on illi News
"IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a broad range of leaders across multiple industries," commented Nishat Mehta, chief product officer and president, IRI Media Center of Excellence. "The launch of IRI Marketplace transitions our long-standing partnership network into an active ecosystem structured to promote even more collaboration with leading technology and data solution providers. IRI is committed to a partnership philosophy and will grow the network and enhance its capabilities over time through our joint partnerships."
Alex Colao, executive vice president of Sales at MFour, one of IRI's data partners, commented, "Through our partnership with IRI, we can combine and integrate our industry-leading datasets to better track consumer behavior across a variety of channels. This integrated dataset provides CPG companies and retailers a complete picture of omnichannel consumers through both behavior and survey data collection. We look forward to growing and evolving this partnership to help companies stay connected with the ever-changing consumer landscape."
More on illi News
For more information regarding IRI Marketplace and IRI's partner ecosystem, contact IRIMarketplace@IRIworldwide.com.
About IRI
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is helping to guide its more than 5,000 clients around the world in their quests to connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.IRIworldwide.com.
Available through IRI Liquid Data®, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment existing IRI offerings, enabling clients to work on maximizing growth for their business. IRI Marketplace also will provide a foundation for developing strategic recommendations and building third-party applications that are uniquely available through IRI's partner ecosystem.
"As champions of an open, collaborative digital marketing ecosystem, we are excited to be one of the trusted technology partners included in the IRI Marketplace," said Brenda Tuohig, senior vice president of Global Data Partnerships at The Trade Desk. "We look forward to innovating with IRI to deliver data-driven advertising and holistic, omnichannel measurement tied to business results on our platform for the world's leading brands."
More on illi News
- Chicago: Mayor Brandon Johnson Signs "Fair Recovery" Executive Order, Prohibiting Sale of Medical Debt, Establishing Responsible Debt Collection Standards
- Guests Can Save 25 Percent Off Last Minute Bookings at KeysCaribbean's Village at Hawks Cay Villas
- Trump's Executive Order Rescheduling Cannabis: Accelerating M&A in a Multibillion-Dollar Industry
- Genuine Hospitality, LLC Selected to Operate Hilton Garden Inn Birmingham SE / Liberty Park
- Documentary "Prescription for Violence: Psychiatry's Deadly Side Effects" Premieres, Exposes Link Between Psychiatric Drugs and Acts of Mass Violence
"IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a broad range of leaders across multiple industries," commented Nishat Mehta, chief product officer and president, IRI Media Center of Excellence. "The launch of IRI Marketplace transitions our long-standing partnership network into an active ecosystem structured to promote even more collaboration with leading technology and data solution providers. IRI is committed to a partnership philosophy and will grow the network and enhance its capabilities over time through our joint partnerships."
Alex Colao, executive vice president of Sales at MFour, one of IRI's data partners, commented, "Through our partnership with IRI, we can combine and integrate our industry-leading datasets to better track consumer behavior across a variety of channels. This integrated dataset provides CPG companies and retailers a complete picture of omnichannel consumers through both behavior and survey data collection. We look forward to growing and evolving this partnership to help companies stay connected with the ever-changing consumer landscape."
More on illi News
- Price Improvement on Luxurious Lāna'i Townhome with Stunning Ocean Views
- Nextvisit Co-Founder Ryan Yannelli Identifies Six Critical Factors for Behavioral Health Providers Evaluating AI Scribes in 2026
- Digi 995 Expands Its Puzzle Lineup With the Release of Digi 995: Word Maze on Mobile Platforms
- CredHub and Real Property Management Join Forces to Empower Franchise Owners with Rental Payment Credit Reporting Solutions
- Leimert Park Announces Weeklong Kwanzaa Festival & Kwanzaa Parade Celebrating Black History, Culture, and Community
For more information regarding IRI Marketplace and IRI's partner ecosystem, contact IRIMarketplace@IRIworldwide.com.
About IRI
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is helping to guide its more than 5,000 clients around the world in their quests to connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.IRIworldwide.com.
Filed Under: Business
0 Comments
Latest on illi News
- Christy Sports donates $56K in new gear to SOS Outreach to help kids hit the slopes
- "BigPirate" Sets Sail: A New Narrative-Driven Social Casino Adventure
- Digi 995 Unveils New Official Website and Shop, Expanding the Digiverse
- Phinge CEO Ranked #1 Globally by Crunchbase for the Last Week, Will Be in Las Vegas Jan. 4-9, the Week of CES to Discuss Netverse & IPO Coming in 2026
- Women's Everyday Safety Is Changing - The Blue Luna Shows How
- Microgaming Unveils Red Papaya: A New Studio Delivering Cutting-Edge, Feature-Rich Slots
- 5-Star Duncan Injury Group Expands Personal Injury Representation to Arizona
- The City of Chicago Will Ring in the New Year with Fireworks on the Chicago River and at Navy Pier Wednesday, December 31
- City of Chicago Shares Key Logistical, Safety Information for Upcoming New Year's Eve Celebration
- The End of "Influencer" Gambling: Bonusetu Analyzes Finland's Strict New Casino Marketing Laws
- AI-Driven Cybersecurity Leader Gains Industry Recognition, Secures $6M Institutional Investment, Builds Momentum Toward $16M Annual Run-Rate Revenue
- TRIO Heating, Air & Plumbing Now Ranks #1 in San Jose
- Milwaukee Job Corps Center Hosts Alumni Day, Calls Alumni to Action on Open Enrollment Campaign
- Kanoa Debuts Gluten-Free Filled Cereals, Delivering Bold Flavor & Better Nutrition for Anytime Snac
- Golden Paper Identifies Global Growth in Packaging Papers and Upgrades Its High-End Production Capacity
- Champagne, Caviar Bumps & Pole Performances — Welcome the New Year Early with HandPicked Social Club
- A New Soul Album: Heart Of Kwanzaa, 7-Day Celebration
- Allegiant Management Group Named 2025 Market Leader in Orlando by PropertyManagement.com
- National Van Lines Delivers Holiday Cheer with Aspire Partnership
- NAFMNP Awarded USDA Cooperative Agreement to Continue MarketLink Program Under FFAB