Trending...
- AsphaltPlant.ai Applies AI and Purpose-Built Production Tools to the Asphalt Industry
- Chicagoland pastors reiterate call to release religious leader detained in South Korea
- Elie Tahari to Headline Chicago Fashion Summit and Receive Fashion Design Legacy Award
CHICAGO--(BUSINESS WIRE)--IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket™ and IRI OmniConsumer™.
"These two new solutions represent the first omnichannel measurement, at scale, for our industry," said Andrew Appel, president and CEO of IRI. "We have been on a journey to assemble the assets required to comprehensively measure omnichannel share and consumer behavior and the addition of the 1.5-million-member receipt panel is the final piece of this solution. These assets are all integrated into our world-class IRI Liquid Data® technology platform and allow our clients to shift seamlessly from insights to activation with a complete understanding of the market and consumer's behavior."
OmniMarket Solution
OmniMarket provides comprehensive and accurate measurement of in-store and online sales based on the best available data sources in the industry. The solution offers an integrated view of market performance by tracking dollar and unit sales with brand-level granularity across all categories for multi-outlet, dollar, club, specialty and online retailers. The accuracy of this solution is unparalleled: More than 75% of the $1 trillion in measured sales comes from retailer-direct point-of-sale (POS) and e-POS data, which represents the largest and most precise data "truth set" in the industry.
More on illi News
The OmniMarket solution is currently available to IRI clients.
OmniConsumer Solution
OmniConsumer integrates three unique panel datasets into a single platform to longitudinally track consumer purchase behavior across all brick-and-mortar and e-commerce channels. The solution's three complementary panel datasets include IRI's 100,000-household scan panel, 70-million-household loyalty card panel and a 1.5-million-member receipt panel obtained through IRI's acquisition of CoinOut® on March 31, 2021.
This combination of panel datasets provides unmatched scale and granularity for measuring omnichannel consumer purchase behavior. Additionally, all panels are calibrated to IRI's OmniMarket data, ensuring consumer insights reflect the precise sales in the market giving clients the most accurate insights about consumer behavior in the CPG industry. It also is the most actionable consumer and shopper measurement source, being sourced from the same unparalleled media assets to enable marketers to activate campaigns directly and instantly to their most valuable consumers identified from their insights.
"The combination of these three panel datasets, calibrated to POS data, into OmniConsumer's one integrated system creates an omnichannel solution that is truly unmatched in its scale and granularity," said Jeremy Allen, IRI's president of Market and Shopper Intelligence. "IRI's industry-leading breadth and depth of data, technology and analytics uniquely position us to deliver the most accurate and actionable insights for our clients focused on today's omnichannel consumers."
More on illi News
The OmniConsumer solution will be available for beta testing later this year and will be made fully available to all IRI clients by the end of 2021.
About IRI
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPGs, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, Alphonso, BDSA, The Boston Consulting Group, Clavis Insights, comScore, Dynata, Edison, Experian, Facebook, GfK, Gigwalk, Google, Label Insight, Limbik, LiveRamp, MFour, Ogury, Omnicom, PlaceIQ, Pinterest, SPINS, Univision, Valassis, Viant and others.
"These two new solutions represent the first omnichannel measurement, at scale, for our industry," said Andrew Appel, president and CEO of IRI. "We have been on a journey to assemble the assets required to comprehensively measure omnichannel share and consumer behavior and the addition of the 1.5-million-member receipt panel is the final piece of this solution. These assets are all integrated into our world-class IRI Liquid Data® technology platform and allow our clients to shift seamlessly from insights to activation with a complete understanding of the market and consumer's behavior."
OmniMarket Solution
OmniMarket provides comprehensive and accurate measurement of in-store and online sales based on the best available data sources in the industry. The solution offers an integrated view of market performance by tracking dollar and unit sales with brand-level granularity across all categories for multi-outlet, dollar, club, specialty and online retailers. The accuracy of this solution is unparalleled: More than 75% of the $1 trillion in measured sales comes from retailer-direct point-of-sale (POS) and e-POS data, which represents the largest and most precise data "truth set" in the industry.
More on illi News
- Allstream Energy Partners, SEO Experts in Oil and Gas, Awarded Gas Processing OEM Agreement
- Growth Story Expands: $54.6M Contract, $30M Revenue Run Rate, 800+ Customers, 50+ Patents & New AI Cybersecurity Products for Cycurion, Inc $CYCU
- Sky Quarry Restarts Nevada's Only Crude Oil Refinery — A Major New Chapter Begins in This Highly Lucrative sector for N A S D A Q: SKYQ
- Nutriband Inc. (N A S D A Q: NTRB) Breaks Into Uncharted Territory: 52-Week High Eclipsed as Shares Surge 22% —AVERSA™ Puts Investors on High Alert
- Pintsch North America Announces Beyond Track Circuits Conference at Notre Dame
The OmniMarket solution is currently available to IRI clients.
OmniConsumer Solution
OmniConsumer integrates three unique panel datasets into a single platform to longitudinally track consumer purchase behavior across all brick-and-mortar and e-commerce channels. The solution's three complementary panel datasets include IRI's 100,000-household scan panel, 70-million-household loyalty card panel and a 1.5-million-member receipt panel obtained through IRI's acquisition of CoinOut® on March 31, 2021.
This combination of panel datasets provides unmatched scale and granularity for measuring omnichannel consumer purchase behavior. Additionally, all panels are calibrated to IRI's OmniMarket data, ensuring consumer insights reflect the precise sales in the market giving clients the most accurate insights about consumer behavior in the CPG industry. It also is the most actionable consumer and shopper measurement source, being sourced from the same unparalleled media assets to enable marketers to activate campaigns directly and instantly to their most valuable consumers identified from their insights.
"The combination of these three panel datasets, calibrated to POS data, into OmniConsumer's one integrated system creates an omnichannel solution that is truly unmatched in its scale and granularity," said Jeremy Allen, IRI's president of Market and Shopper Intelligence. "IRI's industry-leading breadth and depth of data, technology and analytics uniquely position us to deliver the most accurate and actionable insights for our clients focused on today's omnichannel consumers."
More on illi News
- Chicago: REPORT: CARE Responses Have Increased 51% Sine Citywide Expansion in May
- Jacqui Condon Selected to Workers' Compensation Panels for Three Professional Athlete Associations
- Saddle Stretch Introduces a New Concept in Adjustable Stretching Equipment
- New Metallized PE Film from Pregis Brings Recyclability to High-Barrier Food Packaging at Pack Expo International in Chicago
- Transformational $104 Million Musculoskeletal Healthcare Opportunity as Expansion Strategy Accelerates for Cardiff Lexington Corp (Stock Symbol: CDIX)
The OmniConsumer solution will be available for beta testing later this year and will be made fully available to all IRI clients by the end of 2021.
About IRI
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPGs, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, Alphonso, BDSA, The Boston Consulting Group, Clavis Insights, comScore, Dynata, Edison, Experian, Facebook, GfK, Gigwalk, Google, Label Insight, Limbik, LiveRamp, MFour, Ogury, Omnicom, PlaceIQ, Pinterest, SPINS, Univision, Valassis, Viant and others.
Filed Under: Business
0 Comments
Latest on illi News
- JoCa's Echoes of Haworth Sells Out on Opening Night in Mexico City; Artist Heads to San Luis Potosí and Miami Art Week
- Home2 Suites by Hilton Lee's Summit, MO Opens to Guests
- Shanghai Chengwei Semiconductor Equipment Launches High Precision Laboratory Central Gas Supply System
- Your Local Pro Expands National Service Network to 273+ Locations Across Plumbing, Cleaning, Landscaping and Hydrovac
- Acuvance Coker Study Finds Experience, Not Supply, Is the Biggest Advanced Practice Provider Workforce Challenge
- Uk Financial Moonshot Token™ Robinhood-chain Goes Live On Tokpie Exchange Tomorrow, With Solana Side Of UKFLMS To Follow In Global Listing Expansion
- Solid Earth's new "Welcome to Real Estate" campaign introduces RealtyID™: Know Before Your Open the Door
- Radio Drive's New Album Walk With Me Delivers Two GRAMMY® Submissions Across Rock and Alternative Categories
- Kaplan Morrell and Attorney Jacqui Condon Selected to Represent Professional Women's Soccer Players in Workers' Compensation Matters
- ClearSight Therapeutics Receives NIH SBIR Phase I Award for Conjunctivitis and EKC Research
- Lunai Bioworks (N A S D A Q: LNAI) Takes Parkinson's Discovery to the Next Level With Exclusive Tanaist Agreement
- Revenue Optics Names Prat Patibandla Director of Growth Marketing
- Professional Hardwood Floor Installation Benefits Unveiled: Premier Custom Hardwood Flooring Releases Expert Industry Guide
- Independent Autopsies Are Changing Civil Cases: Kansas City Forensic Explains Why Families Are Seeking Second Opinions
- The Kryder Law Group, LLC Recovers $975,000 in Two Motor Vehicle Accident Settlements
- JEGS Launches Transformed Digital Commerce Platform Powered by PhaseZero
- Subject matter experts: Present your ideas at IISE Annual Conference 2027 in Louisville
- Cummings Graduate Institute Celebrates New Doctor of Behavioral Health Graduates
- Visit London Appoints The SEO Works for AI-First Search Strategy
- Chicagoland pastors reiterate call to release religious leader detained in South Korea