LAY'S® Invites Fans on a Flavor Journey with Latest Regionally Inspired Potato Chip Drop
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Four fan ~ As a leader in the snack industry, Lay's® has always been known for its innovative and unique potato chip flavors. From classic favorites to bold and adventurous options, Lay's has consistently delivered delicious and satisfying snacks to its fans. And now, with their latest campaign, Lay's is taking fans on a journey back to their hometowns with the launch of their newest lineup: Lay's® Flavor That Hits Home™.

Inspired by different regions across America known for their signature dishes and flavors, the new lineup brings back four fan-favorite offerings: Lay's Crispy Taco, Lay's BLT Sandwich, Lay's Fried Pickles with Ranch, and Lay's Kettle Cooked Lime & Cracked Pepper flavored chips. Each variety is designed to transport fans back to their hometowns with just one crunchy bite.

According to Tina Mahal, senior vice president of marketing at PepsiCo Foods North America, "As a leader in product innovation, Lay's continues to bring fans delicious flavor experiences on a potato chip." She adds that with the Flavor That Hits Home lineup, they are "helping fans taste the cherished dishes they know and love from their hometowns in an entirely new way."

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For those who are eager to try these regional-inspired chips, they can find them now for a limited time. The West Coast-inspired Lay's Crispy Taco flavored chips offer hints of ground beef, sour cream, cheese, lettuce and tomato in one crispy bite. Meanwhile, the Northeast and Atlantic regions are represented by the savory Lay's BLT Sandwich flavored chips that combine tastes of smoky bacon and tomato. For those who crave Southern or Midwestern flavors, there are the Lay's Fried Pickles with Ranch flavored chips that capture the essence of dill pickles dipped in fried batter and ranch dressing. And finally, for a zesty kick of citrus and pepper flavor all in one kettle-cooked bite, there are the Lay's Kettle Cooked Lime & Cracked Pepper flavored chips.

While the Lay's Kettle Cooked Lime & Cracked Pepper flavored chips can be found nationwide, the other three varieties are only available regionally in the areas that inspired their flavor. But for those who want to try all four flavors, regardless of where they live, they can head to to grab a bag while supplies last.

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In addition to the regional-inspired chips, Lay's is also hosting three pop-up sampling events in Chicago, Tampa, and Los Angeles starting in April. These events will allow fans to embark on a flavor journey as they step into an immersive Lay's exhibit and try all four of the Flavor That Hits Home potato chip flavors.

The four Lay's Flavor That Hits Home potato chip varieties are available now for $4.99 in 7.75-8oz sizes, with Lay's Kettle Cooked Lime and Cracked Pepper flavored chips also available for $2.69 in a 2.5oz size for a limited time. For more information and details on where to find these regional-inspired chips, visit here. So whether you're craving a taste of your hometown or just looking for a new and exciting snack experience, Lay's has you covered with their Flavor That Hits Home campaign.
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