Leo Choir × Confidence Apparel: From Fashion Week to the Chicago Bulls Arena
illi News/10316910

CHICAGO - illiNews -- Chicago, IL — Confidence Apparel, the modern luxe streetwear brand founded by Robin Harris and Norman Scales, proudly announces its ongoing partnership with the Leo High School Choir — a collaboration merging fashion, music, and empowerment across Chicago's creative scene.

Following their standout performance at the City of Confidence Fashion Experience during Chicago Fashion Week, the Leo High School Choir — fresh off their 2025 America's Got Talent finals appearance — continues their remarkable rise. The group now takes center stage in the Chicago Bulls promotional video, proudly wearing Confidence Apparel, which will air before every home game throughout the 2025–2026 NBA season.

More on illi News

• 6 Holiday Looks That Scream "Old Money" But Cost Less Than Your Christmas Tree
• From Cheer to Courtroom: The Hidden Legal Risks in Your Holiday Eggnog
• JRP Virtual Celebrates Alexis Knapp as Former Talent Secures New Role in Upcoming Sci-Fi Film
• 2nd National Dual-Use Design Challenge for Agriculture + Solar Innovation
• Controversial Vegan Turns Rapper Launches First Song, "Psychopathic Tendencies."

"This partnership is about more than style — it's about creating moments that allow young men to show up with confidence and pride," said Robin Harris, Co-Founder and Creative Director of Confidence Apparel. "Seeing Leo Choir wear our designs in an official Bulls campaign is a full-circle Chicago moment."

"This collaboration represents how faith, culture, and confidence intersect," added Norman Scales, Co-Founder of Confidence Apparel. "We're honored to support the next generation of leaders through style and storytelling."

The partnership between Confidence Apparel and the Leo High School Choir highlights the powerful connection between creativity, community, and representation. Together, they continue to inspire youth while showcasing Chicago's cultural excellence — from the runway to the arena.

---

About Confidence Apparel

Confidence Apparel is a Chicago-based modern luxe streetwear brand founded by Robin Harris and Norman Scales. The brand merges empowerment and design to inspire individuals to walk boldly in their purpose. Confidence Apparel is also the producer of the City of Confidence Fashion Experience, a signature annual event at Navy Pier during Chicago Fashion Week spotlighting creativity, culture, and community.

More on illi News

• Inside the Fight for Affordable Housing: Avery Headley Joins Terran Lamp for a Candid Bronx Leadership Conversation
• Canterbury Hotel Group Announces the Opening of the TownePlace Suites by Marriott Portland Airport
• Heritage at South Brunswick's Resort-Style Amenities for Any Age and Every Lifestyle
• T-TECH Partners with Japan USA Precision Tools for 2026 US Market Development of the New T-TECH 5-Axis QUICK MILL™
• Record Revenues, Debt-Free Momentum & Shareholder Dividend Ignite Investor Attention Ahead of 2026–2027 Growth Targets: IQSTEL (N A S D A Q: IQST)

Learn more at
www.shop-confidence.com
and follow @shop.confidence.

About Leo High School Choir

Representing Chicago's historic Leo High School, the Leo Choir has gained national attention for its powerful performances and uplifting message. From America's Got Talent to the Chicago Bulls, the choir continues to champion faith, unity, and excellence in the arts.

---

Press Contact:
Press Office – Confidence Apparel
press@shop-confidence.com
Navy Pier, Chicago, IL
@shop.confidence | @leochoirboys
#ConfidenceApparel #LeoChoir #ChicagoBulls #CityOfConfidence