Marketers Reveal plans in The LBMA's 4th Annual Global Trends Report
TORONTO - illiNews -- Today the Location Based Marketing Association (LBMA) has released its 4th annual Global Location Trends Report. First launched at SXSW in 2016, during the largest annual gathering of brands and LBMA members, the report reveals that connecting people, places and media is still a key priority for marketers in 2019.
The LBMA's report shows how marketers across the globe are using currently location-based marketing, what investment they're making in it and what their future plans are concerning location-based marketing. The online study was conducted by The LBMA's global operations in the four major regions; North America (NA), Asia-Pacific (APAC), Latin America (LATAM), and Europe, The Middle East and Africa (EMEA) and offers a detailed market analysis. Key overall findings of the report include:
More on illi News
· 97% are already using location-based marketing and 52% of marketing budgets are allocated towards it.
John Gregory – Retail Head of Industry at Pandora says, "Serving the needs of the location-based audience is paramount to the success of Pandora's ad support platform and The LBMA provide a unique learning opportunity to refine our expertise in the local marketplace."
· Smart lighting and NFC are pushing more and more companies into the location-based arena with NFC looking to hit 72% adoption by next year.
· Non-marketing related activities will receive much more attention in the next 12 months. Public safety, smart cities, analytics and IP location data are all on the rise.
Asif Khan, Founder & President of LBMA said: "We need to think of location data as a 'cookie for the physical world' enabling us to track the movements of our intended audience throughout their day no matter what media (TV, radio, OOH, mobile, etc.) they are crossing paths with."
More on illi News
For more information and a full copy of the report:
asif@thelbma.com
About LBMA
The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.
Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Visit the LBMA website at http://www.thelbma.com
The LBMA's report shows how marketers across the globe are using currently location-based marketing, what investment they're making in it and what their future plans are concerning location-based marketing. The online study was conducted by The LBMA's global operations in the four major regions; North America (NA), Asia-Pacific (APAC), Latin America (LATAM), and Europe, The Middle East and Africa (EMEA) and offers a detailed market analysis. Key overall findings of the report include:
More on illi News
- 19" Outdoor Waterproof Sunlight Readable Monitor, Ideal for Any Environment
- 2019 Grand Master Marketer Recipient Wins Big With Excellent Digital and Marketing Solutions Partner
- Wreath Fineries at the Wineries!
- Hurricane releases cover of Queen / David Bowie classic "Under Pressure"
- Darin Buford Named Director for Northwestern Mutual – Chicago
· 97% are already using location-based marketing and 52% of marketing budgets are allocated towards it.
John Gregory – Retail Head of Industry at Pandora says, "Serving the needs of the location-based audience is paramount to the success of Pandora's ad support platform and The LBMA provide a unique learning opportunity to refine our expertise in the local marketplace."
· Smart lighting and NFC are pushing more and more companies into the location-based arena with NFC looking to hit 72% adoption by next year.
· Non-marketing related activities will receive much more attention in the next 12 months. Public safety, smart cities, analytics and IP location data are all on the rise.
Asif Khan, Founder & President of LBMA said: "We need to think of location data as a 'cookie for the physical world' enabling us to track the movements of our intended audience throughout their day no matter what media (TV, radio, OOH, mobile, etc.) they are crossing paths with."
More on illi News
- Amazing 81 Year Old Woman saves 800 dogs in 7 years!
- Visionary Author Dives Deep into the Underworld
- ICATT Apprenticeship Program Welcomes Kaskaskia College to its Network
- Chicago: Mayor Lightfoot, CTA Announce Transit-Oriented Development Planning Initiative for Land Near 95th/Dan Ryan Red Line Station
- Producer Alon Juwal To Be a Member of the Jerusalem Jewish Film Festival Jury
For more information and a full copy of the report:
asif@thelbma.com
About LBMA
The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.
Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Visit the LBMA website at http://www.thelbma.com
Source: Location Based Marketing Association
Filed Under: Technology, Marketing
0 Comments
Latest on illi News
- United® Real Estate Group Ranks as One of the Fastest-Growing Companies for the Fourth Time
- Ken Hawkins Joins Pinnacle Actuarial Resources as Consulting Actuary
- Mayor Lightfoot Launches Chicago Energy Rating System
- George Clinton sparks a Phat Blunt with Miss Velvet and The Blue Wolf
- Country Star Gary West Readies for Worldwide Releases
- JMN Logistics and Transportation Announces Largest One-Time Asset Investment in Company History Adding 16 New Trucks
- Gone Too Soon! The Life of Top Charting Artist and Producer
- Exegistics Named to the 2019 Inc. 5000 List of Fastest-Growing Private Companies
- Naperville: Project Applicants Sought for Special Events and Cultural Amenities (SECA) Grant Fund Program
- B & D Precision Selects Local Advertising Company For Marketing
- Menufy Taps into Postmates to Increase On-Demand Business for Restaurants
- Tales of Wonder and Dread Releases New Lovecraftian Books
- Wipe Data on Android with new iShredder Android GOVERNMENT and ENTERPRISE edition
- Pet Products Zone: Highly-Desired Pet Products for Your Four-Legged Friends
- Sinq Technologies Provides Increased Efficiency with New, Multiple Partnerships
- Regent Revenue Cycle Management Expands Service Infrastructure to Accommodate Next Phase of Growth
- Introducing the Fox&Summit® Wi-Fi Pull Cord Sensor for the Connected Home
- Mayor Lightfoot And Chicago Park District Announce Record Season With Over 90,000 Participants This Summer
- Naperville Police: Celebrate Safely This Labor Day; Drive Sober or Get Pulled Over
- Everok taps Chain.io to power digital innovation throughout its global freight forwarding network