Location-Based Marketing Is Exploding Globally in Importance
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TORONTO - illiNews -- Today the Location Based Marketing Association (LBMA) has released its 4^th annual Global Location Trends Report. First launched at SXSW in 2016, during the largest annual gathering of brands and LBMA members, the report reveals that connecting people, places and media is still a key priority for marketers in 2019.

The LBMA's report shows how marketers across the globe are using currently location-based marketing, what investment they're making in it and what their future plans are concerning location-based marketing. The online study was conducted by The LBMA's global operations in the four major regions; North America (NA), Asia-Pacific (APAC), Latin America (LATAM), and Europe, The Middle East and Africa (EMEA) and offers a detailed market analysis. Key overall findings of the report include:

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·      97% are already using location-based marketing and 52% of marketing budgets are allocated towards it.

John Gregory – Retail Head of Industry at Pandora says, "Serving the needs of the location-based audience is paramount to the success of Pandora's ad support platform and The LBMA provide a unique learning opportunity to refine our expertise in the local marketplace."

·      Smart lighting and NFC are pushing more and more companies into the location-based arena with NFC looking to hit 72% adoption by next year.

·      Non-marketing related activities will receive much more attention in the next 12 months.  Public safety, smart cities, analytics and IP location data are all on the rise.

Asif Khan, Founder & President of LBMA said: "We need to think of location data as a 'cookie for the physical world' enabling us to track the movements of our intended audience throughout their day no matter what media (TV, radio, OOH, mobile, etc.) they are crossing paths with."

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For more information and a full copy of the report:

asif@thelbma.com

About LBMA

The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.

Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible.  Visit the LBMA website at http://www.thelbma.com