Trending...
- Indies United is pleased to present our July 2025 book releases
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Bak Brothers, Inc. Expands Exterior Remodeling Services to La Grange, IL
New Service Allows Mark Holders to Prevent Domain Name Abuse at Economical Rates
LONDON - illiNews -- MMX, the innovation-led Domain Registry Company, is pleased to announce its new service for trademark holders seeking to protect their brand identity across its adult portfolio of TLDs from the increasing trend of domain name abuse including website phishing and malware.
Branded AdultBlock and AdultBlock+ the products have been designed to allow trademark holders to block the registration of their trademarks, as well as look-alike variations across MMX's four adult themed Top Level Domains (TLDs) which the Company attained through its acquisition of ICM in 2018.
Under the basic AdultBlock service, rights holders will be able to block their exact match terms across the four TLDs - .adult, .porn, .sex, .xxx. Through the AdultBlock+ service, the level of protection can be increased to cover potentially thousands of look-alike variations able to be generated per name through homoglyphs and alternate Internationalised Domain Name (IDN) scripts.
The development of AdultBlock+ is in direct response to the increasing trend by bad actors to register look-alike trademark domain names. This illegal practice allows cyber-criminals to create visual matches of domain names – often used in email scams and business email compromise attacks – by using different scripts, that are often visually indistinguishable from its credible counterpart, to dupe the user into navigating to a potentially nefarious website. In 2018, Farsight Security1 observed 116,113 lookalike domain name registrations across 125 brands and in another study, almost 35% of registered domain name variants were owned by unrelated parties2.
More on illi News
MMX has partnered with Uniregistry to deliver and market its adult blocking service to the corporate registrar community and end-user audience.
Under the roll-out, registrants of ICM's original 2011 Sunrise B program for .xxx will also be able to upgrade to the new blocking services for all four, adult themed TLDs without having to undergo the trademark reverification process if completed before 31 December 2019.
ICM Registry was the first registry to offer a blocking service in response to trademark owners concerns of enduring damage to their brand due to unauthorized registration and usage of their registered marks. Over 65,000 brands protected their trademarked names within .xxx in 2011.
Economical Rates
Pricing on the basic AdultBlock product has been structured to enable corporate registrars to deliver savings of 35% over the equivalent price as registering a single name across all four extensions. Meanwhile, trademark holders and brands adopting a 10-year AdultBlock+ registration before 31 December 2019 can do so for the same price as a 10-year basic AdultBlock registration.
Toby Hall, CEO at MMX, commented,
"MMX has taken extensive soundings with the corporate registrar community in the pre-launch phase to ensure a strong value proposition for the service. Our AdultBlock products have likewise been packaged in a format that our corporate registrar partners will be able to easily onboard and affordably deliver to their clients."
More on illi News
Vaughn Liley, Director of Registry Sales at Uniregistry, continued,
"We are delighted to be partnering with MMX on the introduction of AdultBlock and AdultBlock+ while moving the industry one step closer to delivering a standardized blocking mechanism that has the ability to eliminate abuse across any extension. This has broad appeal amongst the corporate registrars and trademark holders alike as it's this kind of innovation and countermeasure to abuse that helps support a stable DNS while encouraging universal acceptance of new TLDs."
For further information on MMX's adult block services, please visit https://adultblock.icmregistry.com
1 Schiffman, M. (2018). Touched by an IDN. Farsight Security.
2Le Pochat V., Van Goethem T., Joosen W. (2019) Funny Accents: Exploring Genuine Interest in Internationalized Domain Names. In: Choffnes D., Barcellos M. (eds) Passive and Active Measurement. PAM 2019. Lecture Notes in Computer Science, vol 11419. Springer, Cham.
Branded AdultBlock and AdultBlock+ the products have been designed to allow trademark holders to block the registration of their trademarks, as well as look-alike variations across MMX's four adult themed Top Level Domains (TLDs) which the Company attained through its acquisition of ICM in 2018.
Under the basic AdultBlock service, rights holders will be able to block their exact match terms across the four TLDs - .adult, .porn, .sex, .xxx. Through the AdultBlock+ service, the level of protection can be increased to cover potentially thousands of look-alike variations able to be generated per name through homoglyphs and alternate Internationalised Domain Name (IDN) scripts.
The development of AdultBlock+ is in direct response to the increasing trend by bad actors to register look-alike trademark domain names. This illegal practice allows cyber-criminals to create visual matches of domain names – often used in email scams and business email compromise attacks – by using different scripts, that are often visually indistinguishable from its credible counterpart, to dupe the user into navigating to a potentially nefarious website. In 2018, Farsight Security1 observed 116,113 lookalike domain name registrations across 125 brands and in another study, almost 35% of registered domain name variants were owned by unrelated parties2.
More on illi News
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
- Spur Chicago Announces "Mindfulness in eMOTION" Workshop
- Don't Get Left In The Dark: Duracell Urges Americans To Gear Up For A Stormier-Than-Average Season
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
MMX has partnered with Uniregistry to deliver and market its adult blocking service to the corporate registrar community and end-user audience.
Under the roll-out, registrants of ICM's original 2011 Sunrise B program for .xxx will also be able to upgrade to the new blocking services for all four, adult themed TLDs without having to undergo the trademark reverification process if completed before 31 December 2019.
ICM Registry was the first registry to offer a blocking service in response to trademark owners concerns of enduring damage to their brand due to unauthorized registration and usage of their registered marks. Over 65,000 brands protected their trademarked names within .xxx in 2011.
Economical Rates
Pricing on the basic AdultBlock product has been structured to enable corporate registrars to deliver savings of 35% over the equivalent price as registering a single name across all four extensions. Meanwhile, trademark holders and brands adopting a 10-year AdultBlock+ registration before 31 December 2019 can do so for the same price as a 10-year basic AdultBlock registration.
Toby Hall, CEO at MMX, commented,
"MMX has taken extensive soundings with the corporate registrar community in the pre-launch phase to ensure a strong value proposition for the service. Our AdultBlock products have likewise been packaged in a format that our corporate registrar partners will be able to easily onboard and affordably deliver to their clients."
More on illi News
- West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- Raidium révolutionne le diagnostic de la Sclérose en Plaques en partenariat avec l'Hôpital Fondation Adolphe de Rothschild
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- The Herbal Care, Led by Markel Bababekov, Becomes a Top Dispensary in NYC's Upper East Side
Vaughn Liley, Director of Registry Sales at Uniregistry, continued,
"We are delighted to be partnering with MMX on the introduction of AdultBlock and AdultBlock+ while moving the industry one step closer to delivering a standardized blocking mechanism that has the ability to eliminate abuse across any extension. This has broad appeal amongst the corporate registrars and trademark holders alike as it's this kind of innovation and countermeasure to abuse that helps support a stable DNS while encouraging universal acceptance of new TLDs."
For further information on MMX's adult block services, please visit https://adultblock.icmregistry.com
1 Schiffman, M. (2018). Touched by an IDN. Farsight Security.
2Le Pochat V., Van Goethem T., Joosen W. (2019) Funny Accents: Exploring Genuine Interest in Internationalized Domain Names. In: Choffnes D., Barcellos M. (eds) Passive and Active Measurement. PAM 2019. Lecture Notes in Computer Science, vol 11419. Springer, Cham.
Source: Minds + Machines Group Limited
Filed Under: Business
0 Comments
Latest on illi News
- Infinite Health Introduces Cutting-Edge Regenerative Medicine for Wound Care with Trip Goolsby, MD
- Tarp Supply Inc.® Prepares to Celebrate 21 Years of Excellence in the Tarps Industry
- Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
- ALIVE and KICKING: LAUGHTER NEVER GETS OLD has its World Premiere July 11-20 in St. Charles, IL
- AAR to announce fourth quarter fiscal year 2025 results on July 16, 2025
- Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- New Dad Battles Leukemia and Wins!
- Kefir Comes to NASCAR as Lifeway Foods Races into Hometown Weekend with Driver Josh Bilicki at The Loop 110
- Recession-Proof Startups: What Business Plans Investors Are Actually Funding in 2025
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- City of Chicago Releases Annual Comprehensive Financial Report for Fiscal Year 2024
- Indies United is pleased to present our July 2025 book releases
- Endurance Warranty Earns 2025 Buyer's Choice Awards from ConsumerAffairs Through Verified Customer Reviews
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Naperville: Structure Fire in the 1600 Block of Country Lakes Drive
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT