New business book shares unique approach to engaging health care consumers: Patient Activation, by Bob Baurys and Mark Stinson
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AUSTIN, Texas - illiNews -- Bob Baurys and Mark Stinson, experts in health and medical communications, have launched a new book, Patient Activation: The 4 Steps to Move Health Care Consumers from Awareness to Activation.

The concept of patient activation has gained credence among clinicians, academics, and think-tanks worldwide. Now in this book, Baurys and Stinson share a fully-integrated system to move patients from awareness to action. It includes a step-wise process supported by a set of customized software and proprietary tools. This system and 4-point model were designed to standardize and automate the key functions.

Baurys says, "You'll learn the definitions behind the 4-point process of Patient Activation. We also are very transparent in sharing how 83bar clients (as well as other leading health care organizations) successfully use the model in a wide range of initiatives."

Stinson added, "And along the way, we want to give you specific techniques for applying the Patient Activation in your own organization."

In the book's introduction, Ben Chiarelli, founder and CEO of Cellibre, writes, "Helping to bring patients the confidence to take a more active role in managing their health has always been a limitation — until today. What if we could treat each patient as what they are: a unique n of 1? The patient activation approach is truly personalized care."

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Get more information and contact the authors at www.go83bar.com

Book Information:
Title: Patient Activation: The 4 Steps to Move Health Care Consumers from Awareness to Activation
Authors: Bob Baurys, Mark Stinson
Publisher: 83bar, LLC
Softcover ISBN:  978-1722919498
Kindle ebook ASIN: B07VDTGSWQ
Pages: 186
Published: July 2019
Available on Amazon: Paperback $7.83; Kindle $3.83 (free with paperback purchase)

About Bob Baurys:
Bob Baurys is a CEO, founder, advisor, investor, and fundraiser with focus on health care, technology, and service sectors. Bob currently operates 83bar, LLC, and provides directional strategic guidance to The Gents Place, Texas Metabolic Centers, Replenish Hydration, Optimal Thyroid Program, and Trujay, LLC. His bias is rapid growth and development, while creating new market niches in technology-enabled health and wellness. His core focus is on integrated client acquisition systems that combine speed, efficiency, and leveraged selling opportunities for health-based partners. Longtime clients and business partners say Bob has these core strengths:
- Thought Leader: cutting-edge health care consumer concepts
- Start Up Specialist: from concept to $10-$20 million in revenue
- Client Acquisition Pathway Builder: understanding of consumer behavior in health care

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- Reality Maker: capital formation strategy, acquisition, and corporate structure/equity
- Leadership: critical thinking, risk-taking, and rapid business development teams
- Revenue Focus: believer that in startups, revenue is first and everything else is overhead
- Health Care Consumer Experience: understanding of cash medical services  (consumer-focused sales of $1 billion+)
- Strategy Development: marketing, sales strategy planning, deployment implementation

About Mark Stinson:
Mark is a medical industry veteran in brand innovation, an experienced marketer, a translator of research, and a skilled group facilitator. His work includes market assessment, branding, and strategy for health, science, and technology products in pharmaceuticals, diagnostics, medical devices, provider networks, and clinical research tools. Mark is the vice president of brand management at 83bar.  He is also founder and principal of Bioscience Bridge. Previously, he served as senior VP of brand strategy at GSW. His career includes positions as president of a global brand consultancy, president and chief creative officer of an independent healthcare communications firm, and managing partner of an Omnicom medical ad agency. Mark is a frequent speaker and facilitator. He is author of ForwardFast Branding and N-of-8 Groups, and contributor to motivational books, Living in the Now and Alone In My Universe. Mark is recipient of the Brand Leadership Award from the Asia Brand Congress for global marketing. He was included in PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.