Trending...
- Launch of Def Leppard beauty collection creating Hysteria in the makeup industry
- Speede Fitness draws massive crowds at IHRSA as company continues to disrupt the fitness industry
- International Couture Fashion Designer Nathalie Loma Opens Her Second Store
CHICAGO, Oct. 13, 2020 /PRNewswire/ -- With new work-from-home policies and fewer excuses to go out, many women have been opting out of bras and into a more comfortable lifestyle during the pandemic. Frankly, a clothing start-up, aims to make this shift permanent with their new collection of braless clothing - launching today on Kickstarter.
While some may argue athleisure is here to stay, co-founders Jane Dong and Heather Eaton are confident the joy of dressing up won't disappear any time soon. Especially if it just became easier. With Frankly, women can have the best of both worlds: the ease of loungewear and the chic look of designer clothing.
"Women shouldn't have to choose between style and comfort," COO Jane Dong says. "That's why we're designing fashionable clothing that has the same support bras offer, but without the discomfort or inconvenience."
Frankly's debut line features an array of open-back dresses and bodysuits with numerous color options including bold red, elegant black, and a rich moss green. Each item is designed to be adjustable, allowing women to find the perfect fit for their body and individual preferences. For example, the Rachel dress has a tie in the back that can be made tighter or looser depending on the level of lift a woman wants for her breasts.
More on illi News
"We're not another bad built-in shelf bra," Heather Eaton, CEO, adds. "We build lift, shape, support, and nipple coverage directly into the clothing itself, without a separate layer underneath."
Frankly's sizing is different, too. Aware that the proportions of a woman's chest don't always match those of her lower body, the brand allows women to choose bust size and waist size independently.
Frankly's clothing is not only committed to making women look and feel good, but all of the items are made responsibly and sustainably in the United States at a women-owned and run production facility.
Shop Frankly and support the mission to build a better braless world by visiting their Kickstarter.
About Frankly:
Frankly Apparel is a braless clothing company founded in 2019 by two Stanford Business School alumnae, Jane Dong and Heather Eaton. The two bonded over their dislike for bras and their desire to get rid of them, despite being on opposite ends of the bra size spectrum. Frankly's clothing is designed to do everything a bra can - minus the pinching, poking, and annoying straps.
SOURCE Frankly Apparel
Related Links
http://franklyapparel.com/
While some may argue athleisure is here to stay, co-founders Jane Dong and Heather Eaton are confident the joy of dressing up won't disappear any time soon. Especially if it just became easier. With Frankly, women can have the best of both worlds: the ease of loungewear and the chic look of designer clothing.
"Women shouldn't have to choose between style and comfort," COO Jane Dong says. "That's why we're designing fashionable clothing that has the same support bras offer, but without the discomfort or inconvenience."
Frankly's debut line features an array of open-back dresses and bodysuits with numerous color options including bold red, elegant black, and a rich moss green. Each item is designed to be adjustable, allowing women to find the perfect fit for their body and individual preferences. For example, the Rachel dress has a tie in the back that can be made tighter or looser depending on the level of lift a woman wants for her breasts.
More on illi News
- Michael Jordan's Rare Bulls Playoff Jersey Could Fetch Up To $1,000,000 At Auction and Will Help Feed Homeless Families in The Chicago Area USA - English USA - English
- Polynt Group Announces North American Coatings Capacity Expansion
- XAI Octagon Floating Rate & Alternative Income Term Trust Closes Private Placement of Convertible Preferred Shares and Registered Direct Placement of Common Shares
- Indie Brand Vow Beauty Enters Walmart
- Discover Financial Services Announces Second Quarter 2022 Earnings Release on July 20,2022, and Conference Call on July 21, 2022
"We're not another bad built-in shelf bra," Heather Eaton, CEO, adds. "We build lift, shape, support, and nipple coverage directly into the clothing itself, without a separate layer underneath."
Frankly's sizing is different, too. Aware that the proportions of a woman's chest don't always match those of her lower body, the brand allows women to choose bust size and waist size independently.
Frankly's clothing is not only committed to making women look and feel good, but all of the items are made responsibly and sustainably in the United States at a women-owned and run production facility.
Shop Frankly and support the mission to build a better braless world by visiting their Kickstarter.
About Frankly:
Frankly Apparel is a braless clothing company founded in 2019 by two Stanford Business School alumnae, Jane Dong and Heather Eaton. The two bonded over their dislike for bras and their desire to get rid of them, despite being on opposite ends of the bra size spectrum. Frankly's clothing is designed to do everything a bra can - minus the pinching, poking, and annoying straps.
SOURCE Frankly Apparel
Related Links
http://franklyapparel.com/
Filed Under: Business
0 Comments
Latest on illi News
- EPA's Renewable Fuel Standard Pathways Expand to Include Greasezilla® Advanced Biofuel as RIN-Qualified Feedstock
- Aspiring To Excellence Continues at Globe Star with CARF Accreditation
- JKS Financial Sponsors Program To Teach High School Students Investment Skills
- Natalie A. Brown Becomes the 6th CEO in Mesirow's 85-year History
- Don Barnhart's "Unapologetically Funny" Comedy Tour Keeps Las Vegas Laughing With 50% Discount
- Craig W Brearley Architecture Transitions to New Ownership While Maintaining a Tradition of Architec
- Sevan Ranked Among Top Firms on Engineering News-Record's Lists for Fifth Consecutive Year
- UCHICAGO MEDICINE, SINAI JOIN CHICAGO ARC AS HEALTHCARE PARTNERS FOR HEALTH EQUITY INNOVATION
- Best Cocktails and Bar Food in Astoria, Queens
- BGL Welcomes Mark Jones-Pritchard as a Managing Director in Consumer
- Mayor Lightfoot's Women's Advisory Council Releases Report on the Economic Impacts of COVID-19 on Women in Chicago
- How Massage Therapy Near You Frees Your Body Of Pain So You Move Better, Sleep Better, Feel Better, Without Back Pain, Neck Pain, Headaches, And More!
- Duality Quantum Accelerator Announces Startups Selected for Cohort 2
- NIRI Chicago Elects 2022-2023 Officers and Directors
- AI Tech Company Nala Robotics Signs Expansion Deal with Slice Factory Pizza Chain
- Zebra Technologies Introduces New PartnerConnect Public Sector Specialization Program for Channel Partners
- New Factbook Delivers First Reference Compilation for 2022 Russia-Ukraine War
- XAI Octagon Floating Rate & Alternative Income Term Trust Announces Private Placement of Convertible Preferred Shares and Registered Direct Placement of Common Shares
- International Couture Fashion Designer Nathalie Loma Opens Her Second Store
- New ComEd Substation Brings Science to Life at Argonne National Laboratory