Trending...
- DCA Virtual: Two Decades Since the SBA Has Been Reauthorized – Is This the Year?
- TRICOCI UNIVERSITY OF BEAUTY CULTURE NAMED BEST BEAUTY SCHOOL IN THE COUNTRY
- Universal Sequencing Technology Corporation Launches High-Throughput Solution For Microbial WGS Library Preparation
CHICAGO, Oct. 13, 2020 /PRNewswire/ -- With new work-from-home policies and fewer excuses to go out, many women have been opting out of bras and into a more comfortable lifestyle during the pandemic. Frankly, a clothing start-up, aims to make this shift permanent with their new collection of braless clothing - launching today on Kickstarter.
While some may argue athleisure is here to stay, co-founders Jane Dong and Heather Eaton are confident the joy of dressing up won't disappear any time soon. Especially if it just became easier. With Frankly, women can have the best of both worlds: the ease of loungewear and the chic look of designer clothing.
"Women shouldn't have to choose between style and comfort," COO Jane Dong says. "That's why we're designing fashionable clothing that has the same support bras offer, but without the discomfort or inconvenience."
Frankly's debut line features an array of open-back dresses and bodysuits with numerous color options including bold red, elegant black, and a rich moss green. Each item is designed to be adjustable, allowing women to find the perfect fit for their body and individual preferences. For example, the Rachel dress has a tie in the back that can be made tighter or looser depending on the level of lift a woman wants for her breasts.
More on illi News
"We're not another bad built-in shelf bra," Heather Eaton, CEO, adds. "We build lift, shape, support, and nipple coverage directly into the clothing itself, without a separate layer underneath."
Frankly's sizing is different, too. Aware that the proportions of a woman's chest don't always match those of her lower body, the brand allows women to choose bust size and waist size independently.
Frankly's clothing is not only committed to making women look and feel good, but all of the items are made responsibly and sustainably in the United States at a women-owned and run production facility.
Shop Frankly and support the mission to build a better braless world by visiting their Kickstarter.
About Frankly:
Frankly Apparel is a braless clothing company founded in 2019 by two Stanford Business School alumnae, Jane Dong and Heather Eaton. The two bonded over their dislike for bras and their desire to get rid of them, despite being on opposite ends of the bra size spectrum. Frankly's clothing is designed to do everything a bra can - minus the pinching, poking, and annoying straps.
SOURCE Frankly Apparel
Related Links
http://franklyapparel.com/
While some may argue athleisure is here to stay, co-founders Jane Dong and Heather Eaton are confident the joy of dressing up won't disappear any time soon. Especially if it just became easier. With Frankly, women can have the best of both worlds: the ease of loungewear and the chic look of designer clothing.
"Women shouldn't have to choose between style and comfort," COO Jane Dong says. "That's why we're designing fashionable clothing that has the same support bras offer, but without the discomfort or inconvenience."
Frankly's debut line features an array of open-back dresses and bodysuits with numerous color options including bold red, elegant black, and a rich moss green. Each item is designed to be adjustable, allowing women to find the perfect fit for their body and individual preferences. For example, the Rachel dress has a tie in the back that can be made tighter or looser depending on the level of lift a woman wants for her breasts.
More on illi News
- GP GLOBAL GROUP Secures $18M Sale of Shoppes at 41st Street Retail Plaza in Doral, Florida, with $11.5M CMBS Loan Assumption
- HLN's Immunization Calculation Engine (ICE) is continually updated to support new COVID-19 recommendations
- Aloha Poke Co. Opens Its Next Chicago-area Location
- Rewilding Ireland with Lord Dunsany and IrishTrees
- The Tokyo Rebels Announces the Release of Their Groundbreaking Whitepaper
"We're not another bad built-in shelf bra," Heather Eaton, CEO, adds. "We build lift, shape, support, and nipple coverage directly into the clothing itself, without a separate layer underneath."
Frankly's sizing is different, too. Aware that the proportions of a woman's chest don't always match those of her lower body, the brand allows women to choose bust size and waist size independently.
Frankly's clothing is not only committed to making women look and feel good, but all of the items are made responsibly and sustainably in the United States at a women-owned and run production facility.
Shop Frankly and support the mission to build a better braless world by visiting their Kickstarter.
About Frankly:
Frankly Apparel is a braless clothing company founded in 2019 by two Stanford Business School alumnae, Jane Dong and Heather Eaton. The two bonded over their dislike for bras and their desire to get rid of them, despite being on opposite ends of the bra size spectrum. Frankly's clothing is designed to do everything a bra can - minus the pinching, poking, and annoying straps.
SOURCE Frankly Apparel
Related Links
http://franklyapparel.com/
Filed Under: Business
0 Comments
Latest on illi News
- ShopCHARLI.com Launches Online Store With a Hot New Spring Collection that Doesn't Miss
- E Empowering Co: Offering Alternatives to Modern Medicine that Just Might Save Your Life
- One-of-a-Kind Three-Stage Crabgrass Treatment
- Bond Denied for Aurora Man Accused in Naperville Shooting
- Iconic Chicago Commuter Transit Hub Gets Digital Media Transformation Powering Brand and Non-Profit Campaigns
- Congressman Mark Alford endorsed by Veterans for Trump on his 2024 re-election
- National Van Lines Welcomes New Agent: Top Notch Moving Services
- February 2023 Financial Market Review
- City of Chicago Announces Community Growers Program
- Bicycle Sunshade Expands Product Line with Two New Colors
- National Van Lines Welcomes B&C Moving
- The Past Reflects A Future - Daniel Imperato 2024 Is Back Again. Which Party?
- Northeastern Illinois University Offers NEIU For You Scholarship 2.0 USA - English USA - English
- Fridge Art Fair New York City May 2023
- Empowering SMEs: Innervation's Supply Chain Finance Solutions for Diverse Business Growth
- AdvisorVault Partners With Compliant Workspace to Help FINRA Firms Achieve 17a-4 Compliance on Microsoft 365
- Brighton Health Plan Solutions Michelle Zettergren to Speak at 2023 ACHE Congress on Healthcare Leadership
- The New Real Estate "Just Looking" Program Is A Big Hit With Atlanta Area Residents!
- Introducing Music360, the New Social Music Streaming App
- Various Measures Introduced to and Approved by the Chicago City Council