NIQ Announces the 2023 Breakthrough Innovation Award Winners in North America
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CHICAGO ~ NIQ, a global leader in consumer analytics and market intelligence, recently announced the recipients of the 2023 Breakthrough Innovation Awards. These awards recognize products that have made a significant impact in reshaping their respective industries, breaking through market clutter, and achieving remarkable vitality.

This year's winners launched in market in 2021-2022 and have successfully navigated through a persistently precarious landscape, marked by the enduring impact of the COVID-19 pandemic, supply chain disruptions and extraordinary inflationary constraints. The 19 winners across innovative brands in North America that have transformed their categories include Colgate-Palmolive Canada's hello®, Mondelēz Canada's OREO Gluten Free, Nestlé Canada's Starbucks® Coffee Enhancers, Alani Nu Energy Drink from Alani Nu LLC., Golden Grain Company's CHEETOS® Mac 'N Cheese (a subsidiary of PepsiCo), Cirkul Inc.'s Cirkul, The Coca-Cola Company's Coca-Cola Creations, Procter & Gamble's Dawn® EZ-SqueezeTM, Dr. Squatch LLC's Dr. Squatch Personal Care, Beiersdorf's Eucerin® Sun, Gatorade (PepsiCo)'s Gatorlyte GHOST Beverage's GHOST® ENERGY , Giovanni Rana USA's Giovanni Rana Refrigerated Lasagna , Procter & Gamble's Native Hair Care , PrettyLitter Inc.'s PrettyLitter (an affiliate of Mars Incorporated), Prime Hydration LLC's PRIME Hydration Drink , New Belgium Brewing's Voodoo Ranger Juice Force IPA , Mark Anthony Brands Inc.'s WHITE CLAW® HARD SELTZER SURGE and Procter & Gamble's ZevoTM Trap & ZevoTM Spray .

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In addition to these award winners are five Wavemakers—products that show great potential for future success—including Procter & Gamble's Downy® Rinse & RefreshTM , e.l.f Cosmetics' e.l.f Halo Glow Liquid Filter , Liquid Death Mountain Water's Liquid Death , Magic Spoon's Magic Spoon® Cereal and Hero's Mighty PatchTM pimple patches .

Allison Paul, Vice President of NIQ BASES said: "Our Breakthrough Innovation Award winners represent the pinnacle of innovation in their respective industries. They have not only introduced groundbreaking products but have also connected deeply with consumers to address unmet needs effectively." She added: "These products have set new standards for excellence, and their success is a testament to the power of understanding consumer demands and delivering on those expectations."

The NIQ Breakthrough Innovation Awards serve as a testament to the achievements of these brands in creating innovative products that have significantly impacted the market over the past decade. For more information about the award winners please visit NIQ's Breakthrough Innovation Awards website.
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