illi News - Ortega® Taps Schafer Condon Carter as New Agency of Record

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CHICAGO, Dec. 6, 2024 ~ Chicago-based independent creative agency, Schafer Condon Carter (SCC), has announced a new partnership with Ortega®, a leading brand in the Mexican food industry. This collaboration aims to elevate the visibility of the Ortega® brand and marks a significant step in SCC's expansion into the food and beverage sector.

As part of this partnership, SCC will lead creative efforts and develop a refreshed media plan to showcase Ortega®'s iconic taco sauces and full range of Mexican food products. The goal is to engage with consumers in-store through innovative approaches that solidify the brand's presence in kitchens across the country.

"We are thrilled to partner with such a trusted brand in the Mexican food space," said Ben Behrman, CEO and President of SCC. "Our team is eager to leverage our expertise in the food and beverage sector to create a fresh, impactful campaign that deepens the Ortega® brand's connection with consumers."

Craig Miller, Chief Creative Officer at SCC, added, "The Ortega® brand aligns perfectly with our commitment to creating innovative, bold strategies and award-winning work that drives results. Our goal is to reimagine the brand by creating a campaign that truly speaks to consumers' love of Mexican food and introduces their products to a new generation of shoppers."

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Chris Kirwin, Director of Brand Marketing at B&G Foods, which owns Ortega®, expressed excitement about this partnership. "We are excited to partner with SCC to build on the Ortega® brand's legacy with a forward-thinking, creative approach as we introduce exciting and fun new products to our loyal customers and those discovering us for the first time," he said. "As a leader in the category with America's #1 Taco Sauce, SCC is the right marketing partner to help us reach even more consumers through a strategic mix of media, compelling creative and experiential marketing that meets them where they are."

To announce this exciting new partnership, the SCC team created a special video, which can be viewed on their website. This collaboration with Ortega® marks the latest in a series of new business successes for SCC, including being named Agency of Record for the U.S. Highbush Blueberry Council and expanding into the education sector with a national campaign for Fusion Academy.

For more information about Schafer Condon Carter and their work, visit www.schafercondoncarter.com. To learn more about Ortega® products and find Mexican meal inspiration, visit www.ortega.com.

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