PlaceBased Expands NYC Presence with Strategic DOOH/OOH Asset Growth and Appoints OOH Industry Veteran Scott Nemeroff as EVP of National Accounts
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NEW YORK - illiNews -- PlaceBased, a rapidly growing place-based out-of-home (OOH) and digital out-of-home (DOOH) advertising company, today announced a significant expansion of its New York City presence with the addition of new digital out-of-home (DOOH) and traditional OOH assets across all five boroughs. The company also announced the appointment of OOH industry veteran Scott Nemeroff as Executive Vice President of National Accounts, further strengthening its ability to serve Fortune 500 brands nationwide.

Since its founding in 2023, PlaceBased has experienced remarkable growth, establishing a proprietary network of OOH and DOOH assets spanning 300+ markets across the United States. The NYC expansion reinforces the company's commitment to providing media buyers and planners with streamlined access to high-impact, place-based advertising opportunities in one of the world's most important media markets.

Strategic NYC Market Penetration

PlaceBased's enhanced NYC inventory now includes DOOH and OOH displays strategically positioned across Manhattan, Brooklyn, Queens, The Bronx, and Staten Island. The company's assets are located in high-traffic, everyday venues where consumers spend significant time, including:

• Retail locations
• Healthcare settings
• Community venues
• Educational institutions (high schools and colleges)
• Other frequently visited everyday venues

This comprehensive coverage allows brands to reach diverse NYC audiences at multiple touchpoints throughout their daily routines, maximizing message frequency and engagement.

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Industry Veteran Joins Leadership Team

Scott Nemeroff brings extensive OOH industry expertise to his new role as EVP of National Accounts. Throughout his career, Nemeroff has successfully managed relationships with major Fortune 500 brands, including American Express and Coca-Cola, among others. His deep understanding of enterprise client needs and proven track record in OOH account management will be instrumental in PlaceBased's continued expansion.

"Scott's appointment represents a pivotal moment for PlaceBased as we scale our operations and deepen our relationships with national brands," said Cody Cagnina, Managing Director of PlaceBased. "His proven ability to navigate complex, multi-market campaigns for Fortune 500 clients aligns perfectly with our mission to simplify the OOH buying process while delivering exceptional results."

Streamlined Network Approach

PlaceBased differentiates itself in the crowded OOH landscape by focusing on creating a unified, streamlined network that eliminates the traditional complexity associated with place-based advertising. Rather than forcing media buyers to work with multiple vendors across different venue types and markets, PlaceBased offers a single point of contact and consolidated reporting across its entire portfolio.

"The OOH industry has long been fragmented, requiring media planners to juggle multiple relationships and platforms to execute comprehensive place-based campaigns," added Cagnina. "We're solving that fundamental inefficiency by building a cohesive network that makes life easier for buyers while maintaining the targeting precision and engagement that makes place-based advertising so effective. Additionally, our commitment to free compliance monitoring gives advertisers the peace of mind that their campaigns are executing as planned – something that's unfortunately not guaranteed across all DOOH providers."

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Growth Trajectory and Market Position

The NYC expansion and Nemeroff appointment underscore PlaceBased's rapid trajectory since launching in 2023. The company's growth from startup to a 300+ market network in under two years reflects both the strength of its proprietary asset portfolio and increasing advertiser demand for simplified, scaled place-based solutions.

With enhanced NYC coverage and strengthened national account capabilities, PlaceBased is positioned to capture a larger share of the growing DOOH market, which continues to outpace traditional OOH growth as advertisers seek more dynamic, data-driven advertising solutions.

About PlaceBased

Founded in 2023, PlaceBased is a nationwide place-based out-of-home advertising company specializing in proprietary OOH and DOOH assets across 300+ markets. The company's mission is to create a streamlined OOH/DOOH network that simplifies the buying process for media planners while delivering high-impact advertising opportunities in everyday venues where consumers spend time. PlaceBased's comprehensive approach eliminates market fragmentation, providing advertisers with unified access to place-based inventory nationwide.

For more information about PlaceBased, visit http://placebased.media