SBG Sports Software Inc launches with new office in Chicago
illi News/10054396

SOUTHWARK, U.K. - illiNews -- SBG Sports Software is excited to announce the opening of its new North American operation based out of Chicago, IL. headed up by recently appointed VP of Sales and Business Development, Joe Schrimpl.

SBG Sports Software Incorporated will strengthen SBG's growth in Major League Soccer and US motorsports series whilst offering enhanced local support for existing customers. This investment comes as a direct result of increasing demand for SBG's next generation sports analytics applications RaceWatch, MatchTracker and Focus.

More on illi News

• Engaged at Any Age: 73-Year-Old Client Finds True Love Through Elite Asian Matchmaker
• Launch of Professional Private Autopsy Services to Support Families, Professionals, and Researchers
• He Started a New Career at 77; Maybe Not His Last
• "The Art of Philanthropy" — A Year-Long Campaign Supporting the USO and Military Veterans
• TRUE Palliative Care Launches as California Strengthens Commitment to Compassionate Care Under SB 403

The appointment of Joe Schrimpl represents a strategic move to expand the SBG product suite to support additional elite sports across North America. Schrimpl is joining with over 20 years of award-winning success in sales and operations throughout the sports technology space. Schrimpl served in various capacities for over 7 years at XOS Digital Inc, serving as Account Manager to numerous professional and collegiate football, basketball and hockey teams for video and data analysis and instant replay. Schrimpl was also a part of National Championship Football staffs, directing the Video and Operations Department at the University of Southern California for nearly 7 years. Schrimpl began his career in sports technology assisting Football, Basketball and Soccer staffs at the University of Miami, Fl and Drake University respectively.

SBG's global leadership position in professional sports is reflected by customers in 40 countries across 4 continents, with local partners in Spain, Germany, Japan and Australia. A new base in Chicago gives SBG access to elite sports throughout the US and Canada, perfectly located to further enable customer support and new market development across 3 time zones.

More on illi News

• Mysterious Interstellar Object 3I/ATLAS Appears to Pause Near Mars, Exhibiting Periodic Light Pulses
• $73.6 Million in Order Backlog Poised for Explosive Growth in 2026; Streamlined Share Structure: Cycurion, Inc. (N A S D A Q: CYCU) $CYCU
• Osric Langevin Unveils "Quantitative Trend" Framework for Multi-Asset Analysis in Q4 2025
• Experience Days Named Among the UK's Top Christmas Gifts
• New Free Educational Bingo Cards Make Learning English Fun for First Graders

Gareth Griffith, CEO of SBG Sports Software comments on the expansion into the US: "Over the last few years we have been applying SBG technology with great success in elite level sports including Formula 1, Premier League football and Six Nations rugby. It has been a long-held ambition to expand into North American sports, which I have personally followed enthusiastically for many years. We are delighted that Joe Schrimpl is joining us to lead our US organisation. His appointment reflects our continued commitment to industry expertise, and we look forward to making significant impact in the US market."

Joe Schrimpl: "I've been in the sports technology industry for many years and SBG's reputation and position within the market is second to none. Coaching and analysis staff are in constant pursuit of that competitive edge and they deserve a technology partner that is equally competitive, dependable and innovative. SBG brings a unique and unparalleled approach to elite sports data and visualization applications to the US sports industry. I'm thrilled to be joining the SBG Team."