Trending...
- Suburban Orthopaedics Expands Spine Team with Board-Certified Surgeon Joseph Brindise, DO
- Super League (N A S D A Q: SLE) Enters Breakout Phase: New Partnerships, Zero Debt & $20 Million Growth Capital Position Company for 2026 Acceleration
- Entering 2026 with Expanding Footprint, Strong Industry Tailwinds, and Anticipated Q3 Results: Off The Hook YS Inc. (N Y S E American: OTH)
With 80% of Americans drinking coffee daily but only 10% choosing specialty, Steel Oak's interactive Flavor Wheel helps consumers explore higher-quality options as rising commodity prices close the gap with specialty coffee.
ORMOND BEACH, Fla. - illiNews -- Ormond Beach, FL — Steel Oak Coffee, a specialty coffee roaster based in Florida, has launched the first interactive Coffee Taster's Flavor Wheel designed for consumers to shop coffee by taste.
Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.
"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."
More on illi News
Why It Matters
More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.
By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.
Key Highlights
About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.
Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.
"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."
More on illi News
- Holiday Pond Lighting Ideas for Chicago-Area Water Features
- Tokenized Real-World Assets: Iguabit Brings Institutional Investment Opportunities to Brazil
- MEX Finance meluncurkan platform keuangan berbasis riset yang berfokus pada data, logika, dan efisiensi pengambilan keputusan investasi
- From MelaMed Wellness to Calmly Rooted: A New Chapter in Functional Wellness
- New Angles US Group Founder Alexander Harrington Receives Top U.S. Corporate Training Honor and Leads Asia-Pacific Engagements in Taiwan
Why It Matters
More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.
By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.
Key Highlights
- First known interactive Coffee Taster's Flavor Wheel in specialty coffee e-commerce
- Consumers can shop by flavor preference instead of origin or roast level
More on illi News- UK Financial Ltd Board of Directors Establishes Official News Distribution Framework and Issues Governance Decision on Official Telegram Channels
- UK Financial Ltd Sets Official 30-Day Conversion Deadline for Three Exchange Listed Tokens Ahead of Regulated Upgrade
- New Jersey Therapy and Life Coaching Unveils Original Dan Fenelon Mural in Voorhees New Jersey Therapy Office
- Illinois 45th District Candidate Josh Atkinson Introduces a New Way to Reach Voters
- Kentucky Judges Ignore Evidence, Prolong Father's Ordeal in Baseless Case
- Simplifies the buying process while encouraging exploration and education
About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.
Source: Steel Oak Coffee
Filed Under: Technology
0 Comments
Latest on illi News
- BoxingRx Announces Full Gym Renovation Ahead of New Ownership's One-Year Anniversary
- UK Financial Ltd Announces It's Official Corporate Headquarters In The United Kingdom
- Rigani Press Announces Breakthrough Book for Health IT and Medical Leaders to Forge the Road to Responsible AI
- FreeTo.Chat - The bold, Anonymous Confession Platform, ushers in a new era of tension relief
- EraMix Financial Union Launches Institutional Sentiment Index with Roland Haverford
- Chicago: City Council Approves ADU Expansion In Additional Single-family Districts, Bringing Total To 28 Wards With Construction Eligibility
- City Council Approves Land Sale To Support Chicago Torture Justice Memorial
- Various Measures Introduced To And Approved By The Chicago City Council
- Hyatt House Fresno Celebrates Grand Opening, Introducing the First Hyatt House in Fresno, California
- "I Make Music Not Excuses" Journal by Anthony Clint Jr. Becomes International Amazon Best Seller, Empowering Music Creators Worldwide
- Ace Watkins (Public Announcement)Elevates R&B with New Single "Higher" a Soulful Slow-burning Anthem
- DanReDev, Kaufman Development & Oldivai Announce Major 2026 Projects Nationwide
- Accelerating Precious Metals Expansion and Digital Asset Innovation Ahead of 2026: Asia Broadband Inc. (Stock Symbol: AABB)
- Naturism Resurgence (NRE) Announces the World's First Standardised Stigma Measure (SSM) for Naturism
- London Art Exchange Emerges as a Leading Force in UK Contemporary Art, Elevating Three Artists to Secondary-Market Success
- myLAB Box Expands, Becoming the First and Only At-Home Testing Company to Serve the Entire Family—Human and Furry—with New Pet Intolerance Test
- Entering 2026 with Expanding Footprint, Strong Industry Tailwinds, and Anticipated Q3 Results: Off The Hook YS Inc. (N Y S E American: OTH)
- ❄️ Winter Feature: Stay Comfortable at Cold-Weather Events
- Tiger-Rock Martial Arts Appoints Jami Bond as Vice President of Growth
- Super League (N A S D A Q: SLE) Enters Breakout Phase: New Partnerships, Zero Debt & $20 Million Growth Capital Position Company for 2026 Acceleration