Trending...
- Food & Beverage Packaging Redefined: The Chill-Can® & 5 Liter Keg Just The Beginning For Innovation Team At Joseph Company International, Inc - 232
- Haddonfield Living Magazine Features Owners of Boutique Real Estate Agency in May 2021 Edition - 231
- New UV inkjet primer for stainless steel tumblers and metal drink-ware from Boston Industrial Solutions, Inc - 208
CHICAGO--(BUSINESS WIRE)--Wawa, chain of convenience stores and gas stations, has selected Performics, the performance marketing engine of Publicis Groupe, as its digital AOR, handling digital media strategy, planning and buying across Wawa's 900+ U.S. locations. Performics will be responsible for Paid Search, eCommerce Strategy, SEO and Programmatic Display, in addition to leveraging Advanced Analytics, proprietary media buying/optimization technology and an intent-based communications architecture.
Todd Miller, Wawa's Senior Director of Brand Strategy and Experience, explains, "We're working towards digital transformation in order to create exceptional experiences that provide boundless convenience and personal connections for our customers. We're excited to partner with Performics on this journey, leveraging their expertise in creating digital ads and experiences that fulfill our customers' intent."
More on illi News
Performics capabilities for Wawa include Paid Media, Content, Ecommerce, Personalization, Advanced Analytics and Intent-Based Marketing. Paul Tibbitt, Performics CEO, commented, "Our mission for Wawa is to harness data and digital intent signals to find the right person with the right media, content and creative message. We couldn't be more excited to be working with Wawa on its path towards digital transformation."
About Performics
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world's most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.
Todd Miller, Wawa's Senior Director of Brand Strategy and Experience, explains, "We're working towards digital transformation in order to create exceptional experiences that provide boundless convenience and personal connections for our customers. We're excited to partner with Performics on this journey, leveraging their expertise in creating digital ads and experiences that fulfill our customers' intent."
More on illi News
- Ismail Sirdah's Guide To Landing Event Sponsorships
- Robert Katz, M.D. Elected Chair, Lupus Society of Illinois Board of Directors
- Naperville: Bond set at $150,000 for man accused of Possession of Child Pornography
- Cobalt Adds Newly Designed One and Two Channel 3G-SDI Models
- Marine Survey Completed for the "GigNet-1" Subsea Cable System
Performics capabilities for Wawa include Paid Media, Content, Ecommerce, Personalization, Advanced Analytics and Intent-Based Marketing. Paul Tibbitt, Performics CEO, commented, "Our mission for Wawa is to harness data and digital intent signals to find the right person with the right media, content and creative message. We couldn't be more excited to be working with Wawa on its path towards digital transformation."
About Performics
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world's most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.
Filed Under: Business
0 Comments
Latest on illi News
- edjuster Field Claims Team Manages Largest Catastrophic Content Claims Event in North America
- BoatBlurb.com Celebrates One Year Anniversary with Record Monthly Traffic
- 26th Annual AfroSolo Arts Festival - Black Voices: Our Stories, Our Lives - June 9-13 and 17-20, 2021
- Back to Eden, Back to Miami Swim Week
- Another successful phone bank as Pappas and Chatman of ABC 7 Chicago return $2.7 million more to property owners
- Naperville Residents Invited to "Chat with the Chief" on May 25
- 3 Must Have Beach Accessories for Summer 2021
- Explore welcomes Ilya Polyakov to roster
- MBK Senior Living Annouces Promotion of Engle and Hill
- IDEX Corporation Increases Regular Quarterly Dividend Eight Percent
- Treacy & Company Expands Innovation Practice with addition of Francesco Fazio as Senior Partner
- Naperville: Distracted Driving Enforcement Campaign Nets 90 Handsfree Law Citations
- Camping World Announces Acquisition of Boat-N-RV Superstore in South Carolina
- Michael Johnson Performance chooses Mondo for training center tracks and weight room flooring
- Evolve IP Offers Occupancy-Based Pricing For Hospitality Industry
- Inc. Magazine Names Hologram on its Annual List of Best Workplaces for 2021
- Nanometrics Awarded $10 Million US Government Contract to Upgrade its International Seismic Monitoring Network
- In-Car Video Technology from Motorola Solutions Assisting U.K. Police to "Help Reduce Road Risk and Increase Safety"
- Announcing "My Way Your Way Our Way", Bashiri Johnson's New Video & Single released on Life In Rhythm Media
- RMB Capital Proposes a Spin-Off of Nippon Columbia and Other Measures to Increase Value at Faith Ltd.