White Castle and Marvel Television's "Ironheart" Bring Cravers a Heroic Experience
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COLUMBUS, Ohio, June 9, 2025 ~ White Castle and Marvel Television have joined forces to bring a new and exciting promotion to fans. The popular fast-food chain has announced its collaboration with the upcoming Disney+ series "Ironheart," set to premiere on June 24. With both White Castle and the series being based in Chicago, this partnership is a celebration of innovation and a call for fans, known as "Cravers," to make a real-world impact.

The collaboration will feature a limited-time offering of the "Mechanized Mix" soft drink at White Castle locations. This Fanta® beverage, available through the Coca-Cola Freestyle® machine, is inspired by the bold and refreshing spirit of Ironheart herself. It's the perfect way for Cravers to fuel up before embarking on their own heroic endeavors.

But that's not all - starting today, Original Sliders will be served in limited-edition Slider boxes designed after the iconic White Castle packaging seen in the series. This adds an extra touch of excitement for fans looking to fully immerse themselves in the world of Ironheart.

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For members of White Castle's loyalty program, Craver Nation Rewards™, there are even more reasons to be excited. From June 9 through July 31, members who purchase the "Mechanized Mix" drink will earn $2 off their next mobile order and unlock a limited-edition badge in the app. It's a superhero-sized reward for White Castle's most dedicated fans.

But this collaboration isn't just about satisfying cravings - it's also about giving back. A portion of proceeds from sales of any Coca-Cola Freestyle® drink during this promotion will be donated to Girls Who Code, a nonprofit organization dedicated to closing the gender gap in technology. By supporting this cause, White Castle is using its platform to empower individuals and make them real-life heroes.

According to Jamie Richardson, vice president at White Castle, this collaboration with Marvel Television's "Ironheart" is a perfect match for the fast-food chain. He explains, "Just as Riri Williams follows her Crave while taking on the world as Ironheart, our Cravers are everyday heroes who bring passion and joy to everything they do." This partnership allows White Castle to offer fans a taste of Ironheart's world and celebrate their own heroic qualities.

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Holly Frank, Walt Disney Studios VP of Partnership Management and Operations for Marvel, also expressed excitement about the collaboration. She stated, "Collaborating with a beloved brand like White Castle to celebrate 'Ironheart' has been an amazing way to bring Riri's bold, innovative spirit to life." Fans can expect to see this collaboration come to life when "Ironheart" premieres on Disney+ on June 24.

Girls Who Code CEO Dr. Tarika Barrett also shared her gratitude for White Castle's support of gender diversity in tech. She said, "We're grateful to White Castle for using this opportunity to spotlight the importance of gender diversity in tech." By partnering with Girls Who Code, White Castle is not only celebrating superheroes on screen but also empowering real-life heroes in the tech industry.

The limited-time promotion will run from June 9 through July 31 at participating White Castle locations nationwide. Fans are encouraged to visit their local Castle, try the "Mechanized Mix," and join Craver Nation Rewards for even more heroic perks. For more information and updates on this exciting collaboration, visit whitecastle.com.
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