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OAK BROOK, Ill., Jan. 2, 2025 ~ Ace Hardware, known for its exceptional customer service and being "the Helpful Place," has once again been recognized as the top brand in the home improvement category on Forbes' Best Customer Service list. This prestigious accolade highlights Ace's unwavering commitment to redefining customer satisfaction and its dedication to serving communities worldwide. Building on the success of its "Service So Good, It's Guaranteed" initiative launched in 2023, Ace continues to provide unparalleled service while adapting to meet the evolving needs of its customers.
Out of over 3,500 eligible companies, Ace Hardware ranked in the top 1% of outstanding brands identified by consumers to earn this badge of honor. Forbes, in partnership with data analytics firm HundredX, conducted a year-long survey involving more than 181,000 participants from across the United States who provided millions of ratings. The survey evaluated brands based on four key areas of customer service: staff helpfulness, speed, services, and problem resolution – both in-store and online. Ace's exceptional performance secured its overall ranking of 34 on the Forbes list.
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Kim Lefko, Chief Marketing Officer at Ace Hardware expressed her gratitude for this recognition by saying, "To be recognized again by Forbes for our customer service is a tremendous honor and a true reflection of our dedication to customers." She added that at Ace Hardware, helpfulness is not just a slogan but a way of life. The local store owners and red-vested heroes go above and beyond to ensure that customers receive reliable advice and quality products for their projects.
In the past year, Ace Hardware has made significant investments in its workforce to maintain exceptional service standards. In 2024 alone, over 1.1 million training hours were completed by Ace's red-vested heroes in areas such as customer service and product knowledge. Additionally, 54,000 associates earned "Product Knowledge" badges equipping them with expert assistance skills to exceed customer expectations in every interaction.
Ace's "Service So Good, It's Guaranteed" initiative is a unique promise to customers. Shoppers can trust that they will find the tools, supplies, and guidance they need on their first trip to any Ace store. In case something essential is missing after the purchase, Ace will deliver the item free of charge, reinforcing its commitment to convenience and reliability. This initiative, along with Ace's longstanding Extra Mile Promise for paint, has been instrumental in enhancing the overall customer experience. To learn more about Ace Hardware's exceptional service, visit acehardware.com/service-so-good.
Out of over 3,500 eligible companies, Ace Hardware ranked in the top 1% of outstanding brands identified by consumers to earn this badge of honor. Forbes, in partnership with data analytics firm HundredX, conducted a year-long survey involving more than 181,000 participants from across the United States who provided millions of ratings. The survey evaluated brands based on four key areas of customer service: staff helpfulness, speed, services, and problem resolution – both in-store and online. Ace's exceptional performance secured its overall ranking of 34 on the Forbes list.
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Kim Lefko, Chief Marketing Officer at Ace Hardware expressed her gratitude for this recognition by saying, "To be recognized again by Forbes for our customer service is a tremendous honor and a true reflection of our dedication to customers." She added that at Ace Hardware, helpfulness is not just a slogan but a way of life. The local store owners and red-vested heroes go above and beyond to ensure that customers receive reliable advice and quality products for their projects.
In the past year, Ace Hardware has made significant investments in its workforce to maintain exceptional service standards. In 2024 alone, over 1.1 million training hours were completed by Ace's red-vested heroes in areas such as customer service and product knowledge. Additionally, 54,000 associates earned "Product Knowledge" badges equipping them with expert assistance skills to exceed customer expectations in every interaction.
Ace's "Service So Good, It's Guaranteed" initiative is a unique promise to customers. Shoppers can trust that they will find the tools, supplies, and guidance they need on their first trip to any Ace store. In case something essential is missing after the purchase, Ace will deliver the item free of charge, reinforcing its commitment to convenience and reliability. This initiative, along with Ace's longstanding Extra Mile Promise for paint, has been instrumental in enhancing the overall customer experience. To learn more about Ace Hardware's exceptional service, visit acehardware.com/service-so-good.
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