FIRST EDUCATION-FOCUSED ADVERTISING CAMPAIGN CENTERED ON 'THE SCIENCE BEHIND THE PLANT'
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CHICAGO, March 18, 2025 ~ Acannability, a leading company in the cannabis industry, has recently announced the launch of their groundbreaking campaign, 'The Science Behind the Plant.' This campaign aims to revolutionize our understanding of cannabis plant science and its incredible potential. Along with this campaign, Acannability is also reintroducing their Acannability Seal and the Cannabis Periodic Table of Molecules™, a powerful education tool.

The focus of this campaign is to shed light on the scientific makeup of the cannabis plant, which is composed of 51 selected cannabinoids, terpenes, flavonoids, and precursor acids. These molecules have been found to have numerous medicinal benefits that are distinct and should not be overshadowed by the stigma surrounding the recreational use of cannabis. Acannability is committed to exploring the potential of these molecules and how they can be used with purpose.

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The campaign will run for three months and will primarily target the Chicago market. It will cover several key areas related to this complex plant, including responsible travel with cannabinoids to avoid legal complications, gifting cannabinoids responsibly while adhering to local and state laws, showcasing the benefits for women during perimenopause and post-menopause, educating consumers about THCV as a natural alternative to synthetic appetite suppressants, and highlighting their Acannability Seal and Cannabis Periodic Table of Molecules as tools for informed product selection.

The Acannability Seal serves as a symbol of their commitment to product safety. It is displayed on products that undergo rigorous quality lab testing and adhere to strict Quality Standards set by Acannability.

In addition, the Cannabis Periodic Table of Molecules is a free interactive educational tool designed by Joseph Friedman, RPh, MBA - a Medical Cannabis Pharmacist and Pharmacology Expert. Friedman led the selection process for the molecules featured on this chart which serves as a common language for both consumers and industry participants. It promotes a more informed and science-based conversation about the benefits of the cannabis plant.

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Joseph Friedman, RPh, MBA, expressed his excitement about the launch of this campaign and stated, "We are thrilled to provide consumers with valuable information about the benefits of this plant. Our goal is to empower consumers with the knowledge they need to make informed decisions and enjoy the many benefits of cannabis safely and responsibly. The power to self-educate with reliable information and use it to collaborate with providers can help bridge people's transition from canna-curious, to canna-informed."

With this groundbreaking campaign, Acannability is taking a step towards promoting a more informed and responsible approach towards cannabis consumption. By providing valuable information and tools, they aim to empower consumers and change the perception surrounding this plant.
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