Get Together: WYNK THC Seltzer Unveils Largest Consumer-Driven Ad Campaign, Across Out-of-Home, Social, and Event Activations This Summer
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CHICAGO, July 16, 2024 ~ Wherehouse Beverage Co., the makers of the popular WYNK® zero-calorie, zero-hangover cannabis seltzer, have announced the launch of their largest marketing campaign to date. The campaign, titled "Get Together," aims to promote genuine connections in a world that is becoming increasingly digital.

The decision to launch this 360-degree program comes after WYNK experienced a remarkable 300% year-over-year growth in June. This growth reflects the growing demand for alcohol alternatives like low-dose THC seltzers, which are becoming more mainstream.

Angus Rittenburg, CEO and Co-Founder of Wherehouse Beverage Co., stated that their consistent sales growth in liquor stores, bars, and restaurants demonstrates a clear desire for a new type of adult beverage. He explained that people are turning to WYNK as a replacement for alcoholic drinks because it offers a similar social buzz without the negative effects.

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Despite facing regulatory complexities and making significant investments in compliance to make their products available to consumers, Rittenburg believes that the increasing demand for low-dose cannabis beverages is reshaping the adult beverage market. He also emphasized that this advertising campaign plays an essential role in their ongoing regulatory battle by normalizing the product and portraying cannabis consumption in a way similar to traditional alcohol marketing.

The campaign's message is simple yet effective: "It's seltzer, with a WYNK of THC." The visuals used in the campaign showcase people enjoying WYNK in familiar social settings, conveying a sense of comfort, approachability, and social well-being.

"Get Together" will be rolled out across multiple states with a particular focus on Chicago. The city has embraced the social consumption of cannabis beverages since WYNK's launch in November. In fact, the brand has experienced an impressive 75% quarter-over-quarter growth in the Chicagoland area thanks to early adopters from music venues like Thalia Hall, leading regional retailers such as Binny's, and restaurant groups like 2Bears Tavern Group.

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The campaign will utilize a diverse mix of media to reach adult consumers, including out-of-home billboards and digital displays in high-traffic areas like Wicker Park in Chicago, Fenway Park in Boston, Northern New Jersey highways, downtown Minneapolis, and various digital boards throughout Nashville and Ohio. Additionally, street-level engagement will be amplified through wild postings in Manhattan, Brooklyn, Northern New Jersey, and Chicago. A stunning WYNK mural will also be featured in Maine.

A robust digital campaign will also be launched, featuring user-generated content and influencer partnerships to showcase the joy of in-person connections. WYNK will also have a presence at street and music festivals where they will offer product samples and promote a "Dream Getaway" sweepstakes.

With its impressive growth trajectory and consumer-centric campaign, Wherehouse Beverage Co. is well-positioned to continue its success in the rapidly growing low-dose cannabis beverage market.
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