La Vida Baseball, NBC Sports Chicago Form Partnership To Expand Reach of 'Being Guillén'
illi News/10143337

CHICAGO - illiNews -- TeamWorks Media, the parent company of La Vida Baseball, today announced a new strategic content partnership with NBC Sports Chicago with 'Being Guillén,' La Vida Baseball's most popular show moving to the NBC Sports Chicago lineup this month. The show will continue airing on the cable home of the White Sox through the end of 2021.

"We are very pleased with the growing popularity around 'Being Guillén' and this new content sharing partnership with NBC Sports Chicago helps us expand the reach of all things Ozzie and family at such a critical time of year for the White Sox and baseball in Chicago," said Jesse Menendez, Managing Director of La Vida Baseball. "We are sure Ozzie's stories and opinions that he and his sons bring in will make for great buzz and interesting conversation as the MLB Postseason heats up in the coming weeks."

More on illi News

• Cars.com Names Top EV Picks as Nearly 50% of Shoppers Accelerate Purchases Ahead of Federal EV Tax Credit Expiration Sept. 30 USA - English USA - English
• Open Art Call | The Art of Artificial Intelligence | Copenhagen
• Premieres of 10th Annual NY Dog Film Festival & 8th Annual NY Cat Film Festival on Sunday, October 26, 2025 to Benefit Animal Lighthouse Rescue
• $20 Price Target in Noble Capital Research Report as Deal is Signed for NFL Yearbook Advertising Across 25 Stadiums for AI Powered Sports Leader $SEGG
• 3E Launches First AI Agent Designed to Respond with Empathy for College Recruitment

Guillén, the self-proclaimed "most popular person in Chicago," with two of his sons, Ozzie Jr. and Oney focus on today's sports happenings, as well as revisiting Ozzie's colorful past on and off the field, especially as a member and then manager of the White Sox. From his days playing pickup basketball against Michael Jordan to his time with the 2005 White Sox World Series Championship team, 'Being Guillén,' will now have an expanded audience with the reach of NBC Sports Chicago.

The partnership with NBC Sports Chicago is the latest in a series of content expansion moves La Vida Baseball has introduced in the past few months. Others include 'Locker Room Talk', a weekly show highlighting the achievements of women and Latinas in sports hosted by Julie Alexandria and Jennifer Mercedes, 'Pólvora, Voz & Diamante', a high-energy Spanish language show hosted by Jesse Castillo, a two-time Mexican League MVP, Polo Ascencio, the Cardinals Spanish language broadcaster, and Mexican rock star Pliego Villarreal, as well as a Latino Heritage Month show on Chicago Cubs Marquee Sports Network.

More on illi News

• Security Alert: TZNXG Warns Investors About "Fund Recovery" Scams
• HeartcoR Solutions Expands Suite of Remote Patient Monitoring Devices, Creating a One-Stop Shop for Clinical Trial Partners
• Assent Unveils Extended Producer Responsibility Packaging Solution to Simplify Compliance with Expanding Packaging Laws
• KatalisCoin: "Too Secure" for Bad Actors - Platform Embraces "Excessive Compliance" Criticism
• Keyanb Exchange Implements Enhanced Security Protocols Amid Industry-Wide Trust Challenges

About La Vida Baseball

La Vida Baseball is a lifestyle media company that entertains and engages the Latino baseball community through original video, live shows and social media content. Launched in 2017, La Vida Baseball has emerged as the fastest growing Latino sports digital media company in the United States. Owned by TeamWorks Media, a Chicago-based media agency started in 2000, La Vida Baseball reaches more than six million English-preferred U.S. Latino fans per month. For more information, visit http://www.lavidabaseball.com or follow on all social channels @LaVidaBaseball.