illi News - National Firm, Ovative Group, Opens Office in Chicago

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CHICAGO, March 21, 2023 ~ Ovative Group, a media, consulting, and measurement firm that helps change makers drive measurable marketing performance, has opened an office location in Chicago. Founded in 2009 and headquartered in Minneapolis, Ovative is expanding its national presence to best serve its clients and recruit top marketing talent.

The company has experienced explosive growth since opening its New York City office in 2021. Headcount and revenues have increased by 153%, with projections of a 35% increase in revenues for 2023. Founder and CEO Dale Nitschke attributes this growth to two key factors: a team-first mentality and a transformative approach to measuring marketing success.

Ovative's proprietary metric, Enterprise Marketing Return (EMR), measures the holistic return of their clients' marketing investments. This metric, combined with their roster of top national experts, has enabled them to retain a portfolio of world class clients and acquire new ones.

The company's team-first mentality has resulted in local and national recognition for seven years running as a Top Workplace. In 2022 they earned special recognition for Employee Appreciation, Professional Development, Compensation and Benefits, Innovation, Leadership, and Purpose and Values.

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The Chicago team will deploy Ovative's key offerings to raise the bar for their clients across the nation. Their proprietary measurement technology MAP unifies Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities to measure the impact of both digital and traditional marketing on overall business. It is custom-built to help marketers accelerate growth while protecting customer data privacy.

In addition to moving the needle for clients, the team will have the opportunity to make an impact for their local communities through Champions of Change. As part of this program's Skills-Based Partnerships pillar, team members use their unique marketing skills pro-bono to increase organizations' access to digital media and improve the effectiveness of their marketing efforts.

The new office at 224 N Desplaines Street is approximately 7,000 square feet with conference rooms and phonebooth spaces equipped with world-class video technology that accommodates Ovative's hybrid work model. The space fits 40 workstations – allowing room for growth as they continue hiring for open roles.

Ovative serves a deep roster of brands across industries who seek to transform their business including Coach, Kate Spade, General Mills, The Home Depot, United Healthcare, Duluth Trading Company, Sleep Number among others. Mara Dougherty Sr Manager of Paid Social at Ovative said "Opening a Chicago office exemplifies Ovative's commitment to team providing space for us to connect more often empowering us to continue raising the bar across our clients nationwide"

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