Trending...
- Barcoding, Inc. Joins Zebra Technologies' PartnerConnect Mobile Robotics Specialization
- Sidow Sobrino's New Song and Video Celebrating Christ at Christmas Is Out Now
- The Secret to Moving to London from the USA
Denmark's Data Protection Authority, has declared the Google Analytics tool illegal for data transfers abroad without additional measures. Investigators fully examined the service's setting and terms and have issued their decision and said the tool cannot be used in its current form without implementing supplementary measures.
HO CHI MINH, Viet Nam - illiNews -- Denmark has joined France, Austria, and Italy as the fourth country to deem the usage of Google Analytics unlawful. This conclusion was announced in a Press Release issued by the Data Protection Authority (DPA), Datatilsynet and is the result of a concerted pan-European approach to stop the abuse of personal data.
It is not the first time the Danish DPA has expressed concern about the usage of Google having released a statement a few months ago claiming that the use of Google Workspace (previously G-suite) for municipalities was in breach of the EU General Data Protection Regulation (GDPR).
Data Protection Authorities (DPAs) are independent public agencies with investigative and remedial powers that supervise the execution of data protection legislation.
The Danish DPA determined that using Google Analytics is illegal. The judgment is based on an individual case, yet it expresses a common European viewpoint on personal data processing.
Unlike the other DPAs, the Danish DPA investigated GA's data transfers at its own discretion rather than in response to a complaint.
It said that the GDPR is designed to preserve EU citizens' privacy. This implies that you should be able to access a website without fear of your personal information being compromised. In this regard, they have carefully analyzed Google Analytics, particularly in light of recent judgments made by other Member States.
More on illi News
The Danish DPA came to the same decision as the other Member States after thorough analysis. The usage of Google Analytics in its current form and settings is illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Assess whether you are compliantly using the tools and whether you can implement appropriate extra measures. Take the extra steps to implement a plan going forward, and ideally, find another product that does not abuse customer data, is respectful to its users, and complies with the law.
Go for compliant zero-party or first-party data options only - data that's provided by the customer voluntarily. Because it is derived directly from a company's actions and users, it is more accurate and relevant than second & third-party data, and will also reduce legal and ethical concerns.
About R Digital
R Digital and Partners build technology that is cookieless by design and does not collect any personal data while providing the insights you need.
We specialize in providing Digital Solutions using cutting-edge technology, helping businesses grow by increasing customer or staff satisfaction through applied Digital Strategies, and utilizing behavioral data to personalize the user experience.
R Digital uses AesirX technology, launching the world's first Privacy-ensured Solution utilizing safe and secure tech to enable and empower customers and partners globally to become compliant and avoid potential criminalization by unclear laws and regulations.
More on illi News
This privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
Services include custom privacy-by-design *aaS, PaaS & SaaS Solutions, Digital Transformation, Website & E-Commerce Solutions, Analysis, Conceptualization, Wireframing, UX|UI Design, QA, Automated Testing, Deployment, Hosting, WEB2, and WEB3.
How can we help you? Connect with R Digital on LinkedIn (https://www.linkedin.com/company/r-digital-viet...), Facebook (https://www.facebook.com/r.digital.global), or visit https://r-digital.tech/
It is not the first time the Danish DPA has expressed concern about the usage of Google having released a statement a few months ago claiming that the use of Google Workspace (previously G-suite) for municipalities was in breach of the EU General Data Protection Regulation (GDPR).
Data Protection Authorities (DPAs) are independent public agencies with investigative and remedial powers that supervise the execution of data protection legislation.
The Danish DPA determined that using Google Analytics is illegal. The judgment is based on an individual case, yet it expresses a common European viewpoint on personal data processing.
Unlike the other DPAs, the Danish DPA investigated GA's data transfers at its own discretion rather than in response to a complaint.
It said that the GDPR is designed to preserve EU citizens' privacy. This implies that you should be able to access a website without fear of your personal information being compromised. In this regard, they have carefully analyzed Google Analytics, particularly in light of recent judgments made by other Member States.
More on illi News
- Astor Investment Management Promotes Nicholas Porter and Eric Solomon.
- InventHelp Inventor Develops Snow & Ice Traction Pads for Vehicles (CHK-298)
- Indies United is pleased to present our December 2022 book releases
- OCC's Vishal Thakkar Named Chief Risk Officer
- Play time for edge computing is over—full scale deployments in 2023, predicts IOTech
The Danish DPA came to the same decision as the other Member States after thorough analysis. The usage of Google Analytics in its current form and settings is illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Assess whether you are compliantly using the tools and whether you can implement appropriate extra measures. Take the extra steps to implement a plan going forward, and ideally, find another product that does not abuse customer data, is respectful to its users, and complies with the law.
Go for compliant zero-party or first-party data options only - data that's provided by the customer voluntarily. Because it is derived directly from a company's actions and users, it is more accurate and relevant than second & third-party data, and will also reduce legal and ethical concerns.
About R Digital
R Digital and Partners build technology that is cookieless by design and does not collect any personal data while providing the insights you need.
We specialize in providing Digital Solutions using cutting-edge technology, helping businesses grow by increasing customer or staff satisfaction through applied Digital Strategies, and utilizing behavioral data to personalize the user experience.
R Digital uses AesirX technology, launching the world's first Privacy-ensured Solution utilizing safe and secure tech to enable and empower customers and partners globally to become compliant and avoid potential criminalization by unclear laws and regulations.
More on illi News
- Chicago: Mayor Lightfoot Announces $40 Million in City Grants for Neighborhood Businesses, Non-Profits
- UL Solutions Awards First SPIRE™ Smart Buildings Ratings for Hotels to FIVE Palm Jumeirah and FIVE Jumeirah Village USA - English USA - English USA - English USA - English
- Entertainer Sidow Sobrino Celebrates his 47th Birthday on December 1st
- Maranon Announces Additions to Portfolio Team
- PA Consulting welcomes boutique strategy consulting firm The Cambridge Group
This privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
Services include custom privacy-by-design *aaS, PaaS & SaaS Solutions, Digital Transformation, Website & E-Commerce Solutions, Analysis, Conceptualization, Wireframing, UX|UI Design, QA, Automated Testing, Deployment, Hosting, WEB2, and WEB3.
How can we help you? Connect with R Digital on LinkedIn (https://www.linkedin.com/company/r-digital-viet...), Facebook (https://www.facebook.com/r.digital.global), or visit https://r-digital.tech/
Source: r-digital.tech
0 Comments
Latest on illi News
- Glassbeam Unveils High-Security Cloud Management Compliance Framework at RSNA 2022 for its Healthcare Analytics Solution for Connected Medical Equipment
- UL Solutions Announces Collaboration with Proion Consultants Pvt. Ltd. to Promote UL Verified Healthy Building Program in India USA - English USA - English USA - English
- UL Solutions Announces Collaboration with Proion Consultants Pvt. Ltd. to Promote UL Verified Healthy Building Program in India
- Sojazzie Home Girl of Delgado Realty & Real African Art Gallery's Home For The Holidays Give Back
- Jason Halbert Exits Apollo Health Products to Expand 3Back Group
- XAI Octagon Floating Rate & Alternative Income Term Trust Will Host Q3 2022 Quarterly Webinar on December 1, 2022
- Naperville Police Announce November Tobacco/Alternative Nicotine Product Compliance Check Results
- Mesirow CEO Natalie A. Brown named one of the Most Influential Women Executives in Corporate America
- Kari-Ann Ryan awarded Volunteer of the Year at the 2022 Toast of Schaumburg from the Schaumburg Business Association
- Hyatt Announces the Opening of Hyatt Regency Trivandrum
- US Foods Announces Dave Flitman as Chief Executive Officer
- Netberg launches Aurora 810 platform for next-generation networks
- Loyola Kaufman Center to Examine Financial Regulation
- GE Healthcare Introduces SIGNA Experience: A New Platform of Transformative Technologies that Leverage the Power of AI and Deep-Learning in MRI Scanning
- Fovia Ai to Showcase AI Visualization Integrations at IAIP Exhibit, RSNA 2022 USA - English USA - English
- GE Healthcare Highlights Transformative Precision Innovations and Collaborations that Help Drive the Future of Health
- Charlotte Company Buys Unpaid Judgments in Mecklenburg and Iredell County
- Must Visit! New Restaurant in Kew Gardens, Queens NY - Love's Kitchen
- Englewood Reimagined on Small Business Saturday!
- The Secret to Moving to London from the USA