Trending...
- wine2wine Vinitaly Business Forum 2025: Equipping the wine industry with the tools to face an uncertain future
- NIUFO Examines European MiCA Regulation's Impact on Digital Asset Trading Markets
- Z-CoiL Footwear, Albuquerque's Original Spring Shoe, Steps Into ABC's Shark Tank Season Premiere
Denmark's Data Protection Authority, has declared the Google Analytics tool illegal for data transfers abroad without additional measures. Investigators fully examined the service's setting and terms and have issued their decision and said the tool cannot be used in its current form without implementing supplementary measures.
HO CHI MINH, Viet Nam - illiNews -- Denmark has joined France, Austria, and Italy as the fourth country to deem the usage of Google Analytics unlawful. This conclusion was announced in a Press Release issued by the Data Protection Authority (DPA), Datatilsynet and is the result of a concerted pan-European approach to stop the abuse of personal data.
It is not the first time the Danish DPA has expressed concern about the usage of Google having released a statement a few months ago claiming that the use of Google Workspace (previously G-suite) for municipalities was in breach of the EU General Data Protection Regulation (GDPR).
Data Protection Authorities (DPAs) are independent public agencies with investigative and remedial powers that supervise the execution of data protection legislation.
The Danish DPA determined that using Google Analytics is illegal. The judgment is based on an individual case, yet it expresses a common European viewpoint on personal data processing.
Unlike the other DPAs, the Danish DPA investigated GA's data transfers at its own discretion rather than in response to a complaint.
It said that the GDPR is designed to preserve EU citizens' privacy. This implies that you should be able to access a website without fear of your personal information being compromised. In this regard, they have carefully analyzed Google Analytics, particularly in light of recent judgments made by other Member States.
More on illi News
The Danish DPA came to the same decision as the other Member States after thorough analysis. The usage of Google Analytics in its current form and settings is illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Assess whether you are compliantly using the tools and whether you can implement appropriate extra measures. Take the extra steps to implement a plan going forward, and ideally, find another product that does not abuse customer data, is respectful to its users, and complies with the law.
Go for compliant zero-party or first-party data options only - data that's provided by the customer voluntarily. Because it is derived directly from a company's actions and users, it is more accurate and relevant than second & third-party data, and will also reduce legal and ethical concerns.
About R Digital
R Digital and Partners build technology that is cookieless by design and does not collect any personal data while providing the insights you need.
We specialize in providing Digital Solutions using cutting-edge technology, helping businesses grow by increasing customer or staff satisfaction through applied Digital Strategies, and utilizing behavioral data to personalize the user experience.
R Digital uses AesirX technology, launching the world's first Privacy-ensured Solution utilizing safe and secure tech to enable and empower customers and partners globally to become compliant and avoid potential criminalization by unclear laws and regulations.
More on illi News
This privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
Services include custom privacy-by-design *aaS, PaaS & SaaS Solutions, Digital Transformation, Website & E-Commerce Solutions, Analysis, Conceptualization, Wireframing, UX|UI Design, QA, Automated Testing, Deployment, Hosting, WEB2, and WEB3.
How can we help you? Connect with R Digital on LinkedIn (https://www.linkedin.com/company/r-digital-viet...), Facebook (https://www.facebook.com/r.digital.global), or visit https://r-digital.tech/
It is not the first time the Danish DPA has expressed concern about the usage of Google having released a statement a few months ago claiming that the use of Google Workspace (previously G-suite) for municipalities was in breach of the EU General Data Protection Regulation (GDPR).
Data Protection Authorities (DPAs) are independent public agencies with investigative and remedial powers that supervise the execution of data protection legislation.
The Danish DPA determined that using Google Analytics is illegal. The judgment is based on an individual case, yet it expresses a common European viewpoint on personal data processing.
Unlike the other DPAs, the Danish DPA investigated GA's data transfers at its own discretion rather than in response to a complaint.
It said that the GDPR is designed to preserve EU citizens' privacy. This implies that you should be able to access a website without fear of your personal information being compromised. In this regard, they have carefully analyzed Google Analytics, particularly in light of recent judgments made by other Member States.
More on illi News
- Mayor Brandon Johnson Launches Protecting Chicago Website
- Youth Take the Lead: Kopp Foundation for Diabetes Hosts "By Youth, For Youth, With T1D" Gala on October 8 at Blue Bell Country Club
- How Rising Property Taxes Are Pushing Families Toward Foreclosure --4Closure Rescue LLC Responds
- Green Office Partner Named #1 Best Place to Work in Chicago by Crain's for 2025
- Prostate Cancer Survivor's Podcast Grows Audience And Builds Marketing Muscle
The Danish DPA came to the same decision as the other Member States after thorough analysis. The usage of Google Analytics in its current form and settings is illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Assess whether you are compliantly using the tools and whether you can implement appropriate extra measures. Take the extra steps to implement a plan going forward, and ideally, find another product that does not abuse customer data, is respectful to its users, and complies with the law.
Go for compliant zero-party or first-party data options only - data that's provided by the customer voluntarily. Because it is derived directly from a company's actions and users, it is more accurate and relevant than second & third-party data, and will also reduce legal and ethical concerns.
About R Digital
R Digital and Partners build technology that is cookieless by design and does not collect any personal data while providing the insights you need.
We specialize in providing Digital Solutions using cutting-edge technology, helping businesses grow by increasing customer or staff satisfaction through applied Digital Strategies, and utilizing behavioral data to personalize the user experience.
R Digital uses AesirX technology, launching the world's first Privacy-ensured Solution utilizing safe and secure tech to enable and empower customers and partners globally to become compliant and avoid potential criminalization by unclear laws and regulations.
More on illi News
- CCHR, a Mental Health Watchdog Organization, Hosts Weekly Events Educating Citizens on Important Mental Health Issues
- Goat Skin Chicago Partners With Inkdnylon Custom Apparel to Strengthen Brand Growth
- "Leading From Day One: The Essential Guide for New Supervisors" Draws from 25+ Years of International Management Experience
- New Slotozilla Project Explores What Happens When the World Goes Silent
- The Two Faces of Charles D. Braun: How the Novel, Posthumously Yours, Came to Life
This privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
Services include custom privacy-by-design *aaS, PaaS & SaaS Solutions, Digital Transformation, Website & E-Commerce Solutions, Analysis, Conceptualization, Wireframing, UX|UI Design, QA, Automated Testing, Deployment, Hosting, WEB2, and WEB3.
How can we help you? Connect with R Digital on LinkedIn (https://www.linkedin.com/company/r-digital-viet...), Facebook (https://www.facebook.com/r.digital.global), or visit https://r-digital.tech/
Source: r-digital.tech
0 Comments
Latest on illi News
- Which NFL Teams Can Rebound from Week 1? OddsTrader Breaks Down the Biggest Questions
- 5 Steps to Regain Control When You're Behind on Mortgage Payments insights from 4Closure Rescue LLC
- Apellix Deploys Breakthrough Spray-Painting Drones into Live Service Limited Beta Program Open for Advanced Contractors
- Author Charlene Wexler Earns Global Book Award for We Won't Go Back
- Chicago: Mayor Brandon Johnson Welcomes New Residents At Thrive Englewood
- HCSC Expands National Footprint for Medicare Advantage Products to 30 States
- Chicago-born 21-year-old Vidagua Founder Sells 100,000 Bottles Of Aguas Frescas In First Year
- September Career Reset - How Job Seekers Are Using WIOA to Pivot Before Year-End
- Fall Prep for Your Pond - Why September is the Best Month to Get Ready for Winter
- DivX Unveils New Educational Blog Series to Simplify MKV to MP4 Video Conversion
- CCHR: For Prevention, Families Deserve Truth From NIH Study on Psychiatric Drugs
- Sheets.Market Brings Professional Financial Model Templates to Entrepreneurs and Startups
- Webinar Announcement: Investing in the European Defense Sector—How the New Era of Uncertainty Is Redefining Investment Strategies
- AEVIGRA (AEIA) Analysis Reveals $350 Billion Counterfeit Market Driving Luxury Sector Toward Blockchain Authentication
- Brazil 021 Chicago Launches Kids' Jiu-Jitsu Program to Combat Bullying and Build Confidence
- Episode Highlight: Turning Tragedy into Purpose with Barry Adkins
- Nova Collective & Fairplay Merge to Redefine Bold, Human Learning
- AstroHermetic Launches Metaphysical Consulting to Help Organizations Unlock Hidden Insights
- Her Magic Mushroom Memoir Launches as a Binge-Worthy Novel-to-Podcast Experience
- Century Fasteners de Mexico Hires Saúl Pedraza Gómez as Regional Sales Manager in Mexico