Smashmallow Unveils Dipped Line Extension At Sweets & Snacks Expo 2019

Makers of Premium Snackable Marshmallows to Present New Dark Chocolate Dipped Line at Annual Snacking Show

CHICAGO - May 20, 2019 - illiNews -- SMASHMALLOW®, the creators of premium snackable marshmallows and crispy rice treats will be debuting their latest innovation, SMASHMALLOW DIPPED™ at this year's Sweets & Snacks Expo. SMASHMALLOW DIPPED™ provides consumers with a permissibly indulgent, irresistibly smooth guilt-free treat dipped in sustainably sourced dark chocolate. The new extension joins the brand's full roster of snackable marshmallows and better-for-you crispy rice treats and are made with simple, natural, NON-gmo and gluten-free ingredients. SMASHMALLOW will be sampling their full product lineup at Booth #1890 during the show.

Launching at Target and on smashmallow.com this September, SMASHMALLOW DIPPED™ is available in 2 palate pleasing flavor combinations of Dark Chocolate Dipped Cold Brew and Dark Chocolate Dipped Raspberry with additional flavor pairings on the horizon. "SMASHMALLOW DIPPED™ is truly no ordinary marshmallow," said David Lacy, CEO of SMASHMALLOW. "We've seen the excitement around SMASHMALLOW, particularly the more indulgent flavors as an alternative to other high fat, high calorie sweet treats. The decision to offer a chocolate line extension is a way for us to complement our signature mallows with unique flavor combinations that pair particularly well with chocolate. We are exited to see the consumer response to SMASHMALLOW DIPPED™ as we truly feel it reinforces the mission of the brand as positioning the marshmallow as an everyday snackable sweet treat with so much versatility and are excited to share this latest upgrade within the category with attendees at Sweets & Snacks."

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The brand will also provide a preview to some of their upcoming campaigns that demonstrate how the brand is evolving the marshmallow usage occasion by showcasing innovative flavors and pack types such as their limited edition Pumpkin Pie flavor, thematic 'Malloween®' fun-sized packs that deliver a 'Scary Good' bite-sized treat and 'Less Naughty, More Nice' seasonal varieties including Sugar Cookie , Candy Cane, and Hot Cocoa for a better for you spin on holiday indulgence. The full lineup of products available for sampling at the booth include two SMASHMALLOW DIPPED™ dipped flavors, seven flavors of SMASHMALLOW (4.5 oz), three SMASHCRISPY® flavors, SMASHMALLOW single-serve (1.1oz) and fun-size (.25 oz) varieties; all positioned as ideal anytime, anywhere treats.

The annual Sweets & Snacks Expo will take place May 21-23 at Chicago's McCormick Place, located at 2301 South King Drive Chicago, IL 60616. For more information on the trade show, please visit www.sweetsandsnacks.com, and for more information about SMASHMALLOW, SMASHMALLOW DIPPED™ and SMASHCRISPY, please visit www.smashmallow.com.

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About SMASHMALLOW
SMASHMALLOW premium 'snackable' marshmallows are made with organic cane sugar and simple ingredients that deliver a clean-label indulgence perfect for satisfying any sweet tooth and are the perfect guilt-free, every-day, any time of day treat for your taste buds. Offering a blast of wow, a sprinkling of fun and a carnival of yum in every permissibly indulgent treat, the brand is on a mission to change consumer perception around snackable confections with their line of snacks including SMASHCRISPY marshmallow rice treats, and new irrisistibly smooth SMASHMALLOW DIPPED dark choocolate line. please visit www.smashmallow.com.

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Laura Saldarriaga
***@konnectagency.com

Source: SMASHMALLOW

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