Victor Ciardelli, CEO & President of Rate Companies Launches "Pitch in to Fight ALS" Fundraiser with Goal of Raising $1,000,000 for ALS Nonprofits
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CHICAGO, Nov. 4, 2024 ~ Chicago, IL- Rate, the second largest retail mortgage lender in the country, has announced the launch of their latest fundraising campaign, "Pitch in to Fight ALS." The one-week campaign, which will run from November 4 through November 8, aims to raise $1,000,000 for leading ALS nonprofits. This initiative holds a special significance for the company and its President & CEO, Victor Ciardelli, as it was inspired by the four-year battle of Rate employee Randy Ernst with ALS.

Ciardelli and Ernst have been close friends for over 20 years and this fundraiser is a way for the company to show their support and make a meaningful impact in the fight against ALS. As part of the campaign, Rate will match every donation up to $500,000, effectively doubling the impact and helping reach the $1,000,000 goal. The donations will benefit six nonprofit partners dedicated to ALS research and support: Augie's Quest, Healing ALS, Hope Loves Company, I Am ALS, the Les Turner ALS Foundation, and Team Gleason.

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"We're honored to 'pitch in' and make a meaningful impact in the fight against ALS," said Ciardelli. "Randy's journey and resilience inspire us daily. This fundraiser is an opportunity for us to unite and really make a difference in the lives of those affected by this disease."

To further amplify their efforts, Ciardelli has challenged prominent figures such as former NHL star Chris Chelios, fitness expert Dan Buettner, television personality Ty Pennington, UFC fighter Julianna Peña,and former NHL player Reid Simpson to participate in the fundraising effort. Additionally,Rate has taken their campaign to social media where they will challenge others to join in and contribute.

The "Pitch in to Fight ALS" fundraiser will run from November 4 to November 8 of this year. Throughout the week,Rate encourages everyone including members of the general public, real estate agents, and industry professionals to support the cause and make a difference. Contributions can be made directly on the campaign's official page: RateALS.com, with Rate's 1:1 donation match bringing the potential for significant impact.

For more information about Rate's community initiatives or to donate to the "Pitch in to Fight ALS" campaign, visit rate.com/growforgood. Let's all come together and make a difference in the fight against ALS.

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