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CHICAGO, Aug. 15, 2025 ~ Chicago-based consultancy Ascendant Loyalty has recently announced a strategic partnership with UK-based company The Loyalty People. This collaboration brings together two highly respected voices in the loyalty space, offering clients a wider range of capabilities and a truly global consulting practice.
Ascendant Loyalty, known for their expertise in customer-centric growth, retention, and loyalty programs, will join forces with The Loyalty People, a leader in loyalty and CRM strategy. By combining their strengths, the partnership aims to provide clients with deeper insights and a unique value proposition for building, evolving, or optimizing their loyalty and CRM efforts.
According to David Slavick, Co-founder & Partner at Ascendant Loyalty, this partnership will expand their reach and enhance their impact on brands across the globe. He stated that their proven process/method focuses on creating sustained business value through customer insight. With The Loyalty People's extensive network and market knowledge in EMEA (Europe, Middle East & Africa), they can now extend their footprint and deliver even greater results for brands worldwide.
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The two firms will work together on strategic projects, share market insights, and develop joint offerings to help brands in various industries such as retail, travel, e-commerce, and hospitality achieve profitable growth. Their combined expertise in customer acquisition, retention, loyalty, and CRM will provide clients with proven best practices and capabilities.
Pete Howroyd, Founder of The Loyalty People also expressed his excitement about the partnership. He believes that their shared belief in customer-first thinking and outcome-driven consulting makes them stronger together. By combining regional expertise with proven methodologies and a network of senior consultants, they can deliver even greater results for their valued clients.
This strategic partnership between Ascendant Loyalty Marketing and The Loyalty People is set to bring significant benefits to brands looking to enhance their loyalty and CRM efforts. With a focus on customer-centric strategies and practical consulting approaches, this collaboration is expected to drive profitable growth for clients across the globe.
Ascendant Loyalty, known for their expertise in customer-centric growth, retention, and loyalty programs, will join forces with The Loyalty People, a leader in loyalty and CRM strategy. By combining their strengths, the partnership aims to provide clients with deeper insights and a unique value proposition for building, evolving, or optimizing their loyalty and CRM efforts.
According to David Slavick, Co-founder & Partner at Ascendant Loyalty, this partnership will expand their reach and enhance their impact on brands across the globe. He stated that their proven process/method focuses on creating sustained business value through customer insight. With The Loyalty People's extensive network and market knowledge in EMEA (Europe, Middle East & Africa), they can now extend their footprint and deliver even greater results for brands worldwide.
More on illi News
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The two firms will work together on strategic projects, share market insights, and develop joint offerings to help brands in various industries such as retail, travel, e-commerce, and hospitality achieve profitable growth. Their combined expertise in customer acquisition, retention, loyalty, and CRM will provide clients with proven best practices and capabilities.
Pete Howroyd, Founder of The Loyalty People also expressed his excitement about the partnership. He believes that their shared belief in customer-first thinking and outcome-driven consulting makes them stronger together. By combining regional expertise with proven methodologies and a network of senior consultants, they can deliver even greater results for their valued clients.
This strategic partnership between Ascendant Loyalty Marketing and The Loyalty People is set to bring significant benefits to brands looking to enhance their loyalty and CRM efforts. With a focus on customer-centric strategies and practical consulting approaches, this collaboration is expected to drive profitable growth for clients across the globe.
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