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PARSIPPANY, N.J., May 5, 2025 ~ Cincinnati, OH - In a historic move, Baby Ruth® has announced its first ever partnership with the Cincinnati Reds for the 2025 Major League Baseball season. The classic candy bar, known for its expertly crafted combination of dry roasted peanuts, rich caramel, and smooth nougat, will be bringing a new sundae to the Great American Ball Park.
Fans of the Reds can now indulge in a vanilla sundae topped with crushed Baby Ruth pieces at home games throughout the season. This delicious treat will be available at Rosie's Ice Cream Stands located in sections 115, 132, and 422. Rosie's is known for its classic soft-serve ice cream and unique toppings, making it the perfect place to enjoy this timeless twist on a classic dessert.
According to Neal Finkler, Vice President of Marketing for Ferrero Mainstream Chocolate portfolio, this partnership between the Cincinnati Reds and Baby Ruth is a perfect match. "Both embody what sports fans love - tradition, excellence, and moments of pure enjoyment," he stated. "Partnering with the Reds and serving our candy atop Rosie's ice cream sundaes combines three things that create the perfect triple play - a historic franchise, local favorite treats, and our iconic candy bar – making every inning more delicious at Great American Ball Park."
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The Vice President of Corporate Partnerships for the Cincinnati Reds, Dave Collins, expressed his excitement about this new collaboration. "We are thrilled that Baby Ruth is now officially available for fans to enjoy at Great American Ball Park," he said. "Baby Ruth is a beloved brand with a deep connection to America's pastime and we are excited for the partnership."
In addition to being featured on digital signage along the first and third base lines during home games, Baby Ruth bars will also be available throughout the stadium at Kroger Sweet Spot concession stands. This will further elevate the visibility of this exciting partnership between two iconic brands.
Fans can also look forward to an upcoming sweepstakes from Baby Ruth and the Cincinnati Reds this summer. To stay updated on all things related to this partnership, be sure to follow Baby Ruth's social media platforms, including Facebook and Instagram.
This collaboration between the Cincinnati Reds and Baby Ruth is a testament to the shared values of tradition, excellence, and enjoyment that both brands represent. With the addition of this delicious new sundae at Great American Ball Park, fans can now enjoy a taste of nostalgia while cheering on their favorite team.
Fans of the Reds can now indulge in a vanilla sundae topped with crushed Baby Ruth pieces at home games throughout the season. This delicious treat will be available at Rosie's Ice Cream Stands located in sections 115, 132, and 422. Rosie's is known for its classic soft-serve ice cream and unique toppings, making it the perfect place to enjoy this timeless twist on a classic dessert.
According to Neal Finkler, Vice President of Marketing for Ferrero Mainstream Chocolate portfolio, this partnership between the Cincinnati Reds and Baby Ruth is a perfect match. "Both embody what sports fans love - tradition, excellence, and moments of pure enjoyment," he stated. "Partnering with the Reds and serving our candy atop Rosie's ice cream sundaes combines three things that create the perfect triple play - a historic franchise, local favorite treats, and our iconic candy bar – making every inning more delicious at Great American Ball Park."
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The Vice President of Corporate Partnerships for the Cincinnati Reds, Dave Collins, expressed his excitement about this new collaboration. "We are thrilled that Baby Ruth is now officially available for fans to enjoy at Great American Ball Park," he said. "Baby Ruth is a beloved brand with a deep connection to America's pastime and we are excited for the partnership."
In addition to being featured on digital signage along the first and third base lines during home games, Baby Ruth bars will also be available throughout the stadium at Kroger Sweet Spot concession stands. This will further elevate the visibility of this exciting partnership between two iconic brands.
Fans can also look forward to an upcoming sweepstakes from Baby Ruth and the Cincinnati Reds this summer. To stay updated on all things related to this partnership, be sure to follow Baby Ruth's social media platforms, including Facebook and Instagram.
This collaboration between the Cincinnati Reds and Baby Ruth is a testament to the shared values of tradition, excellence, and enjoyment that both brands represent. With the addition of this delicious new sundae at Great American Ball Park, fans can now enjoy a taste of nostalgia while cheering on their favorite team.
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