Trending...
- Yoga Retreats, Ecstatic Dance & Spiritual App launched
- Janie's Art Journals Celebrates Women's History Month
- Sellvia Market Expands Curated Store Portfolio for Dropshipping Sellers
CHICAGO, May 13, 2025 ~ Chicago entrepreneur and social impact advocate Dee M. Robinson has reason to celebrate as her brand, Good Trouble Kentucky Straight Bourbon Whiskey, has recently been awarded a Gold Medal at the 2025 San Francisco World Spirits Competition (SFWSC). This prestigious honor is one of the highest in the spirits industry and comes on the heels of a Silver Medal win at the 2024 SFWSC, solidifying Good Trouble's rise in the market.
Good Trouble is not just any bourbon, it is a highly-awarded small-batch spirit that combines exceptional craftsmanship with social advocacy. Robinson founded the brand with a mission to not only create a great-tasting bourbon but also to use it as a tool for sparking connection, conversation, and change. She explains, "Good Trouble Bourbon is more than a spirit—it's an experience designed to spark connection, conversation, choice and change."
From carefully selected grains to aging in charred oak barrels, every element of Good Trouble is crafted for smoothness, depth, and complexity. But beyond its quality taste, the brand also embodies its name by fostering progress and purpose. A portion of proceeds from each bottle sold goes towards supporting the Shine Your Light Foundation, a non-profit organization that promotes inclusivity, equity, and tolerance through community-driven initiatives.
More on illi News
Robinson's passion for Kentucky bourbon led her to create Good Trouble after falling in love with the spirit during a tasting. She immersed herself in its craft by collecting bottles, taking courses, and visiting distilleries. With her deep experience in the food and beverage industry and determination to create a bourbon with purpose, she collaborated with 8th-generation master distiller Jacob Call to bring her vision to life.
The bold label of Good Trouble features a diverse representation of Lady Liberty holding her torch atop a raging bull—a symbol of unity, resilience, and using one's voice for justice and inclusion. The brand's message has resonated with consumers, and Good Trouble is now available in 40 states online, as well as major retailers and restaurants in Illinois and at Louisville's Muhammad Ali International Airport. The brand has plans to expand into select new markets in the near future.
For more information on Good Trouble Kentucky Straight Bourbon Whiskey, visit their website at www.GoodTroubleBourbon.com or follow them on social media @GoodTroubleBourbon. For media inquiries, please contact Daphne Ortiz at DVMCPR at 323.864.9890.
Good Trouble is not just any bourbon, it is a highly-awarded small-batch spirit that combines exceptional craftsmanship with social advocacy. Robinson founded the brand with a mission to not only create a great-tasting bourbon but also to use it as a tool for sparking connection, conversation, and change. She explains, "Good Trouble Bourbon is more than a spirit—it's an experience designed to spark connection, conversation, choice and change."
From carefully selected grains to aging in charred oak barrels, every element of Good Trouble is crafted for smoothness, depth, and complexity. But beyond its quality taste, the brand also embodies its name by fostering progress and purpose. A portion of proceeds from each bottle sold goes towards supporting the Shine Your Light Foundation, a non-profit organization that promotes inclusivity, equity, and tolerance through community-driven initiatives.
More on illi News
- Jones Software Corp Expands AI Skilling Through Microsoft Commercial Marketplace with Global Deliver
- ASI Hosts 2026 Executive Business Summit for Global Partner Community
- Pastor Saeed Abedini Releases THE TRUTH – Volume 1, A Deeply Personal Story of Faith, Struggle, and Redemption
- New Book Warring From the Standpoint of the Throne Room Calls Believers to Pray From Victory
- Scotch Whisky Market Dislocation Creates Compelling Entry Opportunity for Long-Term Investors
Robinson's passion for Kentucky bourbon led her to create Good Trouble after falling in love with the spirit during a tasting. She immersed herself in its craft by collecting bottles, taking courses, and visiting distilleries. With her deep experience in the food and beverage industry and determination to create a bourbon with purpose, she collaborated with 8th-generation master distiller Jacob Call to bring her vision to life.
The bold label of Good Trouble features a diverse representation of Lady Liberty holding her torch atop a raging bull—a symbol of unity, resilience, and using one's voice for justice and inclusion. The brand's message has resonated with consumers, and Good Trouble is now available in 40 states online, as well as major retailers and restaurants in Illinois and at Louisville's Muhammad Ali International Airport. The brand has plans to expand into select new markets in the near future.
For more information on Good Trouble Kentucky Straight Bourbon Whiskey, visit their website at www.GoodTroubleBourbon.com or follow them on social media @GoodTroubleBourbon. For media inquiries, please contact Daphne Ortiz at DVMCPR at 323.864.9890.
Filed Under: Business
0 Comments
Latest on illi News
- RecallSentry™ App Launch — Your Home Safety Hub — Free on iOS & Android
- Award-Winning Director Crystal J. Huang's Under-$50K Film "The Ritual House" Wins Best Horror Feature at Golden State Film Festival
- Grads aren't getting hired — here's what we're doing about it
- K2 Integrity Enhances Technology Capabilities Through Acquisition of Leviathan Security Group
- #WeAreGreekWarriors Comes to Detroit in Celebration of Women's History Month
- Mayor Brandon Johnson, DFSS Announce Rebranded "Chicago Youth Works" Youth Employment Initiative, Celebrate Kickoff of Summer Application Period
- Chicago: Mayor Brandon Johnson and BACP Announce the Delegate Agency for the South Lawndale Small Business Storefront Activation Program
- Energywise Solutions and Pickleball Pros Partner to Bring More Energy and Visibility to Pickleball Clubs
- Buildout Launches CRM, Completing the Industry's First AI-Powered End-to-End Deal Engine for CRE
- The Franchise King® Releases Free Guide for Nervous Buyers
- Kanguro Insurance Taps Paylode to Launch Best-in-Class Pet and Renters Insurance Rewards Experience
- CCHR: CIA Mind-Control Files Raise Urgent Questions as Millions Take Psychotropic Drugs
- NRx Pharmaceuticals Launches Breakthrough One-Day Treatment Clinic in Florida as FDA Pathway and Clinical Data Strengthen Growth Outlook; $NRXP
- Revenue Optics Launches Talent Infrastructure Platform for SaaS Revenue Hiring and Appoints Sabz Kaur to Lead Growth
- Building a Multi-Domain Autonomous Systems Platform at the Intersection of AI, Defense and Infrastructure: VisionWave Holdings (N A S D A Q: VWAV)
- Bent Danholm Named "Top Luxury Real Estate Leader" in Modern Luxury Miami
- Author Ken Mora to Celebrate New Caravaggio Book Debut with Special Event at Palazzo Venezia Naples
- The Friendly Music Community Unveils The Friendly Listening Room with Premier Performance by Acclai
- Matthew Sisneros Releases Raw and Unfiltered Memoir: The Devil Lost Another One — A Powerful Story of Crime, Consequence, and Redemption
- From Life to Light: Jess L. Martinez Shares a Soulful Poetry Collection That Explores What It Means to Be Human