NEM® Brand Eggshell Membrane Granted 1- Day Pain Claim in Canada
illi News/10105950

CARTHAGE, Mo. - illiNews -- The Natural & Non-Prescription Health Products Directorate (NNHPD) of Health Canada has recently reviewed and approved new claims for Stratum Nutrition's NEM® brand eggshell membrane. NEM was the first eggshell membrane approved for strong joint health claims in the Canadian market. NEM's newest contingent of powerful claims resulted in a one-day pain relief claim from NNHPD – NEM helps provide relief from joint pain due to moderate-intensity aerobic exercise as quickly as the first day.

"The allowance of a pain claim after just one day of using NEM is a testament to the strength of science Stratum and ESM Technologies have put behind NEM. This approval is the culmination of more than 5 years of carefully designed research," said Dr. Kevin J. Ruff, Senior Director of Scientific & Regulatory Affairs at Stratum.

NEM is one of the few joint health ingredients, and the only eggshell membrane ingredient, that is supported by a full portfolio of 16 research studies, including 4 randomized placebo-controlled trials (2 of which are healthy person trials); 4 open label clinical trials (3 of which are independent trials); veterinary trials, including one canine RCT; and a wide range of supporting in vitro and in vivo mechanism of action studies. In addition to the subjective endpoints like joint pain and stiffness, recent healthy population clinical trials have included objective endpoints via CTX-II, a cartilage degradation biomarker, giving the results additional credibility and substantiation.  As a result, NNHPD also recently approved updated cartilage protection claims – NEM helps reduce levels of CTX-II, a biomarker of cartilage/joint degradation, due to moderate intensity aerobic exercise.

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Chris Haynes, Senior Director of Global Sales, said, "Canada's scientific review process and subsequent strong claim allowances are a bellwether notification to anyone looking for an ingredient in the exercise/athletic supplement arena.  NEM's ability to help with workout recovery, post-workout pain related issues and cartilage preservation and even everyday aspects of joint related health is par excellence. NEM was initially developed for joint related support and has gone far beyond its goal to become the obvious choice for formulations dealing with periodic aches & pains, stiffness, inflexibility, and now sports/exercise formulations, too. The claims allowed by NNHPD are perfect for communicating to the consumer the benefits of NEM."

Stratum is the global leader in eggshell membrane science and technology for joint health with products in over 20 countries. For more information about NEM® and other ingredients, please visit www.stratumnutrition.com.

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About Stratum Nutrition
Stratum Nutrition®, a business of ESM Technologies, LLC, sustainably provides world-class nutrition ingredient solutions to nutritional product formulators for human and pet health. Stratum offers a portfolio of research-supported, branded ingredients that are progressive, safe, and effective, including NEM® brand eggshell membrane, ESC® brand eggshell calcium, Ahiflower® plant-based omegas-3,6,9, Curcumin 95, BioCurc®, LBiome™ Lactobacillus LB postbiotic, NataxtinTM astaxanthin, as well as oral-cavity probiotics, BLIS K12™ and BLIS M18™. These trusted ingredients are relied upon by consumers internationally. Visit www.stratumnutrition.com for more information.

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