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Plush handloomed New Zealand wool rugs in five bold colorways, available in standard and custom sizes.
ATLANTA - illiNews -- Kevin Francis Design, the Atlanta-based luxury rug and interior design studio known for its New Regency Style™ aesthetic, announces the launch of CHROMA, a collection of handloomed solid color wool rugs in five uniquely saturated hues.
CHROMA is designed to fill a gap in the luxury rug market, where solid-color options have historically skewed toward safe neutrals. The collection offers five full-spectrum colorways: cobalt blue, grass green, guava pink, saffron yellow, and oxblood red, in a plush cut-pile construction that is soft and velvety underfoot.
Each rug is handloomed from 100% New Zealand wool and hand-dyed by artisans in Bhadohi, India, one of the world's oldest and most respected rug-making regions. The result is a rich, dense surface with the depth of color that only natural wool and traditional craftsmanship can produce.
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"The idea behind CHROMA was straightforward," said Kevin O'Gara, founder and creative director of Kevin Francis Design. "Most solid rugs on the market play it safe. We wanted to give designers and homeowners a rug that uses color as a real foundation for a room, not just a background."
COLLECTION DETAILS
CHROMA is available in standard sizes from 4×6 through 10×14, with pricing starting at $820 for the 4×6.
CHROMA is also the first Kevin Francis Design collection to offer custom rug sizing through the studio's website. Customers can input their exact dimensions down to the inch and place their order directly online. All rugs are handmade to order with a lead time of six to eight weeks. Samples are available and can be ordered through kevinfrancisdesign.com.
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ABOUT KEVIN FRANCIS DESIGN
Kevin Francis Design is a luxury rug and interior design studio based in Atlanta, Georgia. Founded by Kevin Francis O'Gara, the studio is known for its trademarked New Regency Style; a design philosophy that blends traditional silhouettes with modern energy, playful color, and refined silhouettes. The studio's rug collections include Labyrinth, Iconium, Panthera, Color Study, Brighton, Cumulus, and Chroma. Kevin Francis Design was named to the 2026 Luxe Interiors + Design NEXT List and has been featured in House Beautiful, Architectural Digest, and other national publications.
CHROMA is designed to fill a gap in the luxury rug market, where solid-color options have historically skewed toward safe neutrals. The collection offers five full-spectrum colorways: cobalt blue, grass green, guava pink, saffron yellow, and oxblood red, in a plush cut-pile construction that is soft and velvety underfoot.
Each rug is handloomed from 100% New Zealand wool and hand-dyed by artisans in Bhadohi, India, one of the world's oldest and most respected rug-making regions. The result is a rich, dense surface with the depth of color that only natural wool and traditional craftsmanship can produce.
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"The idea behind CHROMA was straightforward," said Kevin O'Gara, founder and creative director of Kevin Francis Design. "Most solid rugs on the market play it safe. We wanted to give designers and homeowners a rug that uses color as a real foundation for a room, not just a background."
COLLECTION DETAILS
CHROMA is available in standard sizes from 4×6 through 10×14, with pricing starting at $820 for the 4×6.
CHROMA is also the first Kevin Francis Design collection to offer custom rug sizing through the studio's website. Customers can input their exact dimensions down to the inch and place their order directly online. All rugs are handmade to order with a lead time of six to eight weeks. Samples are available and can be ordered through kevinfrancisdesign.com.
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ABOUT KEVIN FRANCIS DESIGN
Kevin Francis Design is a luxury rug and interior design studio based in Atlanta, Georgia. Founded by Kevin Francis O'Gara, the studio is known for its trademarked New Regency Style; a design philosophy that blends traditional silhouettes with modern energy, playful color, and refined silhouettes. The studio's rug collections include Labyrinth, Iconium, Panthera, Color Study, Brighton, Cumulus, and Chroma. Kevin Francis Design was named to the 2026 Luxe Interiors + Design NEXT List and has been featured in House Beautiful, Architectural Digest, and other national publications.
Source: Kevin Francis Design
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