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ATLANTA, June 12, 2025 ~ Lemon Perfect, the popular zero-sugar lemon water brand, has announced the appointment of Mari Lee as its new Chief Marketing Officer. With over 20 years of experience in leading top consumer brands, Lee brings a wealth of expertise in scaling high-growth businesses and building culturally resonant marketing platforms. This news comes shortly after the brand's recent hire of Laura-Lynn Freck as Vice President of Strategy, signaling a new chapter for Lemon Perfect as it continues to expand and grow.
The decision to bring on Lee and Freck is part of Lemon Perfect's strategic plan to accelerate its growth and meet the increasing demand for its products. As a commercial-minded marketing executive, Lee has a proven track record of developing scalable strategies and building high-performing teams for leading consumer brands. In her most recent role as Senior Vice President at Nutrabolt, she played a key role in expanding the global brand's product line by nearly 400 SKUs and contributing to an impressive 3,536% growth over five years for C4 Energy. Prior to that, Lee served as Chief Marketing Officer for High Brew Coffee, where she achieved a remarkable 2,200% increase in sales volume over four years. She also has experience working with other well-known brands such as KIND LLC., Glaceau (Vitaminwater & Smartwater), Red Bull, and WXRT Radio in Chicago.
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Lee's extensive background in brand strategy, commercial marketing, cross-functional leadership, and partnership execution makes her an ideal fit for Lemon Perfect at this critical juncture. The brand recently unveiled updated packaging and two new flavors – Sunshine Tea and Lime – with more product launches and innovations on the horizon. CEO Jeff Popkin expressed his confidence in Lee's ability to take Lemon Perfect from a disruptive challenger to a household name with her creative vision, commercial rigor, and consumer instinct.
Lee herself is excited about joining the team at Lemon Perfect and believes that the brand's unique position at the intersection of health and flavor will lead to even greater success. She is eager to work with the team and help take the brand to new heights.
In addition to Lee, Lemon Perfect has also welcomed Laura-Lynn Freck to its leadership team as Vice President of Strategy. With 20 years of experience in strategic planning and consumer insights, Freck has a proven track record of driving growth for iconic consumer brands. She spent a decade at Red Bull, where she played a key role in shaping long-term strategic growth, and three years at Zevia, where she helped define brand positioning and retail strategy. Popkin praised Freck's ability to turn deep consumer understanding into data-driven growth strategies and believes her leadership will be essential as Lemon Perfect continues to expand its presence in the fast-growing functional beverage space.
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Yanni Hufnagel, Founder and Executive Chairman of Lemon Perfect, also expressed his confidence in both Lee and Freck, stating that they are best-in-class brand builders who will help take Lemon Perfect to new heights. Since its founding in 2017, Lemon Perfect has experienced explosive growth thanks to its passionate consumer base, innovative products, and mission to provide high-quality, healthy hydration for all. With Lee and Freck on board, the brand is well-positioned to lead the future of better-for-you beverages.
The decision to bring on Lee and Freck is part of Lemon Perfect's strategic plan to accelerate its growth and meet the increasing demand for its products. As a commercial-minded marketing executive, Lee has a proven track record of developing scalable strategies and building high-performing teams for leading consumer brands. In her most recent role as Senior Vice President at Nutrabolt, she played a key role in expanding the global brand's product line by nearly 400 SKUs and contributing to an impressive 3,536% growth over five years for C4 Energy. Prior to that, Lee served as Chief Marketing Officer for High Brew Coffee, where she achieved a remarkable 2,200% increase in sales volume over four years. She also has experience working with other well-known brands such as KIND LLC., Glaceau (Vitaminwater & Smartwater), Red Bull, and WXRT Radio in Chicago.
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Lee's extensive background in brand strategy, commercial marketing, cross-functional leadership, and partnership execution makes her an ideal fit for Lemon Perfect at this critical juncture. The brand recently unveiled updated packaging and two new flavors – Sunshine Tea and Lime – with more product launches and innovations on the horizon. CEO Jeff Popkin expressed his confidence in Lee's ability to take Lemon Perfect from a disruptive challenger to a household name with her creative vision, commercial rigor, and consumer instinct.
Lee herself is excited about joining the team at Lemon Perfect and believes that the brand's unique position at the intersection of health and flavor will lead to even greater success. She is eager to work with the team and help take the brand to new heights.
In addition to Lee, Lemon Perfect has also welcomed Laura-Lynn Freck to its leadership team as Vice President of Strategy. With 20 years of experience in strategic planning and consumer insights, Freck has a proven track record of driving growth for iconic consumer brands. She spent a decade at Red Bull, where she played a key role in shaping long-term strategic growth, and three years at Zevia, where she helped define brand positioning and retail strategy. Popkin praised Freck's ability to turn deep consumer understanding into data-driven growth strategies and believes her leadership will be essential as Lemon Perfect continues to expand its presence in the fast-growing functional beverage space.
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Yanni Hufnagel, Founder and Executive Chairman of Lemon Perfect, also expressed his confidence in both Lee and Freck, stating that they are best-in-class brand builders who will help take Lemon Perfect to new heights. Since its founding in 2017, Lemon Perfect has experienced explosive growth thanks to its passionate consumer base, innovative products, and mission to provide high-quality, healthy hydration for all. With Lee and Freck on board, the brand is well-positioned to lead the future of better-for-you beverages.
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