Trending...
- Hotshot Collaborates with Litera on Legal Training as Firms Rethink Talent Development
- Love on the Lawn and BoricuaFest Join Forces for Fifth Annual Elgin Celebration
- Top 10 AI Trading Agents Outperform Market with 268% Return for Hedge Funds (SATS)
Recognition validates Litera's approach to closing the growth gap for law firms, turning AI-driven efficiency into revenue through relationship intelligence
CHICAGO - illiNews -- Litera (https://www.litera.com/), the Legal AI platform provider that best unifies the practice and business of law, announced that Foundation Proactive (https://www.litera.com/products/foundation-proa...), powered by Postilize (https://www.postilize.com/), has been named Customer Intelligence Platform of the Year in the 9th annual MarTech Breakthrough Awards (https://martechbreakthrough.com/). The program is conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales, and advertising technology landscape. Foundation Proactive is part of Litera GrowthTech (https://www.litera.com/solutions/marketing-busi...), the growth intelligence platform that turns law firm data into business development opportunities, helping firms convert AI-driven efficiency into revenue.
More on illi News
"While most AI tools help professionals work faster, fewer help them to grow the business," said Grant Hewlett (https://www.linkedin.com.mcas.ms/in/granthewlett), VP, Product for Firm Intelligence at Litera. "That's the gap Foundation Proactive was built to close for law firms. By combining our 30 years of relationship data with AI that surfaces the right client, at the right moment, with the right context, we've turned relationship intelligence into a growth engine. Winning a MarTech Breakthrough Award alongside the best in marketing and revenue technology signals the growth playbook we've built for legal applies far beyond it."
Foundation Proactive leverages Postilize to detect client events such as executive moves, financings, and restructurings, maps them to legal opportunities, and drafts personalized outreach in each lawyer's authentic tone for one-click approval via Outlook. Built-in relationship intelligence scores and strengthens connections with proactive reminders, while continuous CRM enrichment keeps contact data clean, accurate, and revenue ready.
"We work with leaders in legal every day on the challenge of turning AI-driven efficiency into real business growth, and the entire legal industry is grappling with this conversation," said Kelsey Dellovo (https://www.linkedin.com/in/kelseynason/), Partner and Chief Client Service Officer, Baretz+Brunelle (https://www.baretzbrunelle.com/). "This recognition validates what we've heard from law firm executives. The growth gap is real, and the solutions that close the gap are starting to be recognized well beyond legal."
More on illi News
"Foundation Proactive gives law firms the ability to act, not react," said Steve Johansson (https://www.linkedin.com/in/stevenjohansson/), Managing Director, MarTech Breakthrough. "Most firms operate reactively, responding to RFPs, relying on referrals, and waiting for clients to come to them. Yet many clients spread their legal relationships across multiple firms simultaneously, with many changing firms due to a lack of communication, not pricing or performance. By leveraging Postilize to analyze relationship signals daily and surfacing the right message at the right time, Foundation Proactive keeps firms top of mind so they can deliver value before competitors even recognize the opportunity."
More on illi News
- RAS AP Consulting Spotlights Managed AP Governance™ at Esker All Access
- Local Wealth Strategist Introduces "The Family IPO" — A New Way to use Family as an Asset
- ANSI BSR Upholds Appeal of AFDE Member Andrew Sulner, MSFS, JD, finding the AAFS Academy Standards Board (ASB) Violated ANSI Essential Requirements
- Chicago: Mayor Brandon Johnson Cuts Ribbon on the Charles Earle School Apartments Bringing 50 Affordable Homes to Englewood
- Chicago: Mayor Johnson Signs Executive Order Strengthening Accountability, Anti-Corruption Standards, And Responsible Business Practices in City Contracting
"While most AI tools help professionals work faster, fewer help them to grow the business," said Grant Hewlett (https://www.linkedin.com.mcas.ms/in/granthewlett), VP, Product for Firm Intelligence at Litera. "That's the gap Foundation Proactive was built to close for law firms. By combining our 30 years of relationship data with AI that surfaces the right client, at the right moment, with the right context, we've turned relationship intelligence into a growth engine. Winning a MarTech Breakthrough Award alongside the best in marketing and revenue technology signals the growth playbook we've built for legal applies far beyond it."
Foundation Proactive leverages Postilize to detect client events such as executive moves, financings, and restructurings, maps them to legal opportunities, and drafts personalized outreach in each lawyer's authentic tone for one-click approval via Outlook. Built-in relationship intelligence scores and strengthens connections with proactive reminders, while continuous CRM enrichment keeps contact data clean, accurate, and revenue ready.
"We work with leaders in legal every day on the challenge of turning AI-driven efficiency into real business growth, and the entire legal industry is grappling with this conversation," said Kelsey Dellovo (https://www.linkedin.com/in/kelseynason/), Partner and Chief Client Service Officer, Baretz+Brunelle (https://www.baretzbrunelle.com/). "This recognition validates what we've heard from law firm executives. The growth gap is real, and the solutions that close the gap are starting to be recognized well beyond legal."
More on illi News
- Kentucky's Plane Crash Data Lands Far from the State's Busiest Airports
- StockResearch AI Initiates Coverage on Apple (AAPL) With New Report Examining Valuation, AI Strategy and Future Growth
- Netberg Announces the Aurora X2 Switch Series, Built on Xsight Labs' Programmable X2 Silicon
- Pete Verbica: America Needs Statesmanship and Common Sense — Not a Cult of Personality
- Heidi G. Villari of The Villari Firm, PLLC Recognized in The Best Lawyers in America 2027 for Construction Law and Personal Injury Litigation
"Foundation Proactive gives law firms the ability to act, not react," said Steve Johansson (https://www.linkedin.com/in/stevenjohansson/), Managing Director, MarTech Breakthrough. "Most firms operate reactively, responding to RFPs, relying on referrals, and waiting for clients to come to them. Yet many clients spread their legal relationships across multiple firms simultaneously, with many changing firms due to a lack of communication, not pricing or performance. By leveraging Postilize to analyze relationship signals daily and surfacing the right message at the right time, Foundation Proactive keeps firms top of mind so they can deliver value before competitors even recognize the opportunity."
Source: Litera
Filed Under: Legal
0 Comments
Latest on illi News
- Chicago: Mayor Brandon Johnson Announces RFQ for $3.8 Million Public Art Program at the New Concourse D at O'Hare Airport
- Chicago: Mayor Brandon Johnson Joins CPS Superintendent & CEO Dr. Macqueline King to Welcome Students Back to School with Visits Across the City
- Innovative PEEL JOY Concept Introduces a Precision Vent Approach to Easier-to-Peel Hard-Boiled Eggs
- Re:InvestorHub Launches the First AI-Powered Operating System Built for Real Estate Investors
- DeGarmo Launches AI-Powered Simulation Platform to Transform Donation Advocate Training
- Nadi Plumbing Leads Charlotte in Private Fire Hydrant Services, Eyes Regional Expansion
- FindCostSeg Launches Nationwide Directory for Cost Segregation Providers
- Master Of Science, Juggernaut Of The Screen: Landon Brittain Emerges As Hollywood's Most Unlikely Leading Man
- Black Dog Venture Partners and VC Fast Pitch to Host "San Francisco Investors and Innovators" Networking Event
- New Book, The KI of Marketing, Helps Small Businesses Grow Without Trying to Outspend Bigger Competitors
- A Celebration of Legacy, Community, and Fashion
- Food Journal Magazine Focuses Its Los Angeles Dining Coverage Across Three Editorial Verticals
- Association Law Group LLC Announces Addition Of Jonathan Howe As Of Counsel Following Closure Of H
- Where Do Missouri Plane Crashes Really Happen? Not Where You'd Think
- LCC Asia Pacific Sponsors CubeSatPlus 2026 at UNSW Sydney
- Love on the Lawn and BoricuaFest Join Forces for Fifth Annual Elgin Celebration
- Mayor Brandon Johnson, Chicago Department of Aviation to Break Ground on First Phase of the New Concourse E At O'Hare Later This Year
- Chicago: Johnson Administration Officials Cut Ribbon on Austin HOPE Center, Expanding Access to Pediatric Care and Community Resources on the West Side
- Real Estate Syndication Attorney Tilden Moschetti Releases The Real Estate Private Equity Blueprint
- 5X Gross Margin Improvement to Beat EPS Consensus; $54.6 Million 10-Year Contract Award Puts Cybersecurity Leader on Path to a $30 Million Run Rate