Nuun® Hydration Pours Surprise and Delight on Experiential Marketing Activation for 20th Birthday Celebration
illi News/10272040

One Chief Muuvment Officer, 20 Secret Workouts, and 10 Days in Chicago Deliver Unexpected, Sweaty Fun

BRIDGEWATER, N.J., July 10, 2024 /PRNewswire/ -- Nuun® Hydration, the #1 electrolyte tablet brand^, celebrated its 20th anniversary in a very unexpected way – by throwing a star-studded birthday bash in Chicago. The 10-day event kept everyone on their toes by only revealing the surprise, quirky workouts once attendees stepped onto their exercise mats. Dubbed "Nuun® Unexpectercise," the experiential marketing campaign brought to life the brand's motto that 'Anything can happen after Nuun' and created sweaty opportunities to hydrate consumers throughout the celebration.

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