illi News - Sureshot Announces Funding Round To Meet Growth Demands

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Company Experiences Triple Digit Growth and Appoints New VP of Revenue

DALLAS - illiNews -- Sureshot, a marketing technology and integrations company, has announced that it is opening a funding round to meet the fast-growing demand for its martech solutions and services. The announcement comes at an exciting time for the company, which recently experienced 250 percent year-over-year sales growth in Q1, as well as the addition of Chris Petko, a sales and customer experience (CX) expert, as the new Vice President of Revenue.

The new round of funding will be used to fuel growth initiatives, including product development and new sales and customer service hires at Sureshot's headquarters in Dallas, and satellite offices in the US and Canada. Leading Sureshot's Funding Round to date is a $2 million dollar investment from Hybrid Capital.

"The growth we have experienced— and during a global pandemic—is a testament to the power of our integrated approach. We have great solutions, but we also have these amazing CX teams with deep marketing expertise that work with our customers to solve their marketing problems. All of this has generated greater demand for our products and people, and I believe this funding round, coupled with the excellent leadership we have in Chris [Petko] is essential to our achieving our aggressive growth goals for 2021," said David York, Founder and CEO of Sureshot.

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Petko, who has decades of experience building high-performance teams for leading marketing technology companies, is already in the process of implementing a hiring plan for new sales, customer success, and product development team members at Sureshot. "I'm looking forward to the acceleration this round of funding is going to bring to our ability to meet the demands of existing and new customers," said Petko. Well-known throughout the industry, Petko has been instrumental in bringing on several new customers to Sureshot, including: CleverTap, OakStreet Health, Quantum Health, and Imprivata.

"Continuing our trajectory of triple-digit growth by steadily growing our multidisciplinary teams is a top priority for me. Sureshot's success is driven by our unique value proposition of a 'whole customer experience' in which B2B marketers benefit from a custom mix of people, processes and tech that not only solve their problems, but empowers them to do great things," said Petko.

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About Sureshot: Sureshot helps B2B marketers realize the full potential of the investments they have made in their marketing technology. Through a powerful combination of software, services, and technology integrations, we solve the problems that plague marketers, from data visibility and quality, to campaign automation and performance, to technology integrations and beyond. Our highly skilled teams are masters at empowering customers to do more with their data; scale highly personalized, no-touch, cross-channel campaigns; and integrate their martech in ways that reduce manual steps and improve the customer experience (CX).