Using CxCommerce™, by PhaseZero, Dana extends commitment to its digital commerce customer experience
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LOS ALTOS, Calif. - illiNews -- PhaseZero, a B2B and B2C digital commerce software provider for manufacturers, is excited to announce they've extended their relationship with Dana, a global leader in drivetrain and e-Propulsion systems. Together, PhaseZero and Dana will continue to deliver the modern e-commerce experience for Dana's global distributor, retail, and end-user customers.

Dana partnered with PhaseZero to provide a cloud-based digital commerce solution to its customers that delivers one global modern customer experience platform by integrating multiple industry and market specific catalogs, multiple global and plant specific inventory systems and order management systems, shipping and tracking systems, and leading digital economy applications to innovate and improve their customer journeys worldwide.

"As a digital transformation leader, PhaseZero brings technology that aligns with our mindset of continuous improvement and progress every day, allowing us to quickly and effectively deliver advanced digital features and unique value to our customers," said Bill Nunnery, Senior Director of Sales and Marketing, Dana.

PhaseZero's industry thought leadership and leading Customer Experience focused digital transformation expertise will help Dana achieve its digital commerce goals, which include:
● Delivering a uniform customer experience for every market and brand
● Making product information and availability readily accessible

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● Improving digital sales and ease of doing business for all direct customers

Dana plans to continue deploying PhaseZero CxCommerce™, solutions to deliver a modern, mobile-responsive customer experience that makes it easy to find parts to purchase on The company will also use PhaseZero CxCommerce solutions to provide real-time API based ordering through headless commerce capabilities to enable all aspects of the customer journey from retrieving part information and availability in real time to placing orders without the need of legacy technologies like EDI and improving order processing for its distributors and OEM customers.

Dana recently awarded PhaseZero a Supplier Recognition Award for its efforts in helping Dana deliver the best customer-focused experience for its aftermarket business.

"Everyone at PhaseZero is committed to delivering successful outcomes for our customers. And transforming their revenue operations and customer experience journeys," said PhaseZero Founder and CEO Ram ChandraSekar. "We are honored to extend our partnership and are committed to helping Dana continue their leadership in all their industries and markets."

For additional information, please visit

About Dana Incorporated

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Dana is a leader in the design and manufacture of highly efficient propulsion and energy-management solutions that power vehicles and machines in all mobility markets across the globe. The company is shaping sustainable progress through its conventional and clean-energy solutions that support nearly every vehicle manufacturer with drive and motion systems; electrodynamic technologies, including software and controls; and thermal, sealing, and digital solutions.

Based in Maumee, Ohio, USA, the company reported sales of $10.2 billion in 2022 with 42,000 people in 31 countries across six continents. Dana, with a history dating to 1904, was named among the "World's Most Ethical Companies" for 2023 by Ethisphere and as one of "America's Most Responsible Companies 2023" by Newsweek. The company is driven by a high-performance culture that focuses on valuing others, inspiring innovation, growing responsibly, and winning together, earning it global recognition as a top employer. Learn more at

About is a digital commerce cloud provider for manufacturing companies and distributors. Customers use PhaseZero's AI-powered, SaaS platform to unify and optimize their customer's digital experience which drives brand loyalty and increases sales. PhaseZero's focus on the unique needs of manufacturers and their distributors delivers an optimized solution with proven integrations to ERP, parts catalogs, and inventory systems resulting in a quick implementation and return on investment. Learn more at

Ram Chandrasekar

Source: PhaseZero Ventures
Filed Under: Technology

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