Ice Spice Has Her Own Chia Pet
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HILLSIDE, N.J., Nov. 24, 2023 ~ This Holiday season, Chia Pet® is teaming up with the one-and-only princess of rap, Ice Spice, to bring a unique and memorable experience to fans. With a legacy spanning four decades, Chia Pets have become cultural icons and this collaboration between the two brands aims to bridge nostalgia and mainstream.

Living Product, the creative engine behind the collaboration, is using a playful and disruptive approach to rethinking traditional items. Ice Spice shared her enthusiasm for the partnership saying: "Like my lyrics say, 'I'm breakin' records and I'm breakin' news.' I'm not sure who stole whose look, but I'm into it and am very excited about this fun partnership. Chia Pet is an iconic brand with a dope jingle – so we have that in common."

Joel Weinshanker, CEO of Ad Populum which owns the Chia Pet brand said: "Collaborating with Ice Spice and Living Product was a seamless choice. Ice Spice's distinctive hair style and magnetic charisma, combined with the cool vibe of Living Product, resonate perfectly with younger generations. This echoes the joyous spirit that we hold dear among our cherished Chia fans."

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The launch will receive robust support through an extensive media campaign featuring high-profile influencer seeding and a commercial airing across various platforms including YouTube, DirectTV, Hulu, TikTok, Snapchat and more. Jake "JB" Brode from Living Product said: "We're super excited for the discourse the Ice Spice Chia Pet will create. As a brand our goal is to break cycles and create new stories through things that already exist. Being able to channel this vision through an artist as dominant as Ice and a brand with as much heritage as Chia Pet has been such a blessing."

The ICE SPICE Chia Pet will join other iconic brands such as Star Wars, Willie Nelson, Bob Ross, Chucky and Elvira in stores nationwide including Amazon.com www.chia.com icespicemusic.com Urban Outfitters Target Spencer's Walmart Menards Meijer Fred Meyer and thousands of specialty stores.

This Holiday season promises to be filled with excitement uniqueness creativity courtesy of Ice Spice and Chia Pet®!

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