Trending...
- NIUFO Examines European MiCA Regulation's Impact on Digital Asset Trading Markets
- Invisible Wounds Foundation Launches Brain Health Collaborative to Combat Traumatic Brain Injury in Service Members and Prevent Military Suicides
- Z-CoiL Footwear, Albuquerque's Original Spring Shoe, Steps Into ABC's Shark Tank Season Premiere
VERONA, Italy, Sept. 11, 2025 ~ The wine industry is set to gather in Chicago on October 5-6, 2025 for the debut of the wine2wine Vinitaly Business Forum. This marks the first international edition of the event, which will take place at the iconic Navy Pier. The two-day program boasts a diverse lineup of sessions across multiple thematic "tracks", providing valuable insights and expertise to wine professionals from around the world.
One of the main focuses of this year's forum is addressing the significant changes happening in media and technology, consumer behavior, and international trade. With these shifts comes a need for producers, distributors, and communicators to stay informed and equipped with the necessary tools to thrive in an increasingly complex trading environment.
The Communication track offers a variety of sessions led by industry experts. Felicity Carter will discuss the potential and pitfalls of generative AI tools such as ChatGPT in her session "The Promise and Perils of Generative AI in Wine". She will explore how wineries can utilize AI while avoiding generic and unoriginal content.
Robert Joseph's session "The End of an Era: What the Collapse of Traditional Wine Media Means for Communicators – and the Industry" delves into how traditional critics are losing ground to influencers and peer reviews. He will examine what this shift means for brand visibility and consumer trust in today's fragmented media landscape.
More on illi News
Karen MacNeil's session "Promoting Wine – Achieving Success in a Hostile Environment" will reveal successful strategies for promoting wine amidst health-related scrutiny, shifting generational tastes, and competition from alternative beverages. She will showcase campaigns such as Come Over October and Share & Pair Sundays that have overcome industry challenges through creativity.
A dynamic panel featuring Jessica Dupuy DipWSET, Doug Frost MW, MS, and Jim Bube MS will decode the value and perception of wine's most respected credentials - Master Sommelier (MS) and Master of Wine (MW). They will guide professionals in choosing the educational path that best suits their goals in their session "Wine Titles Decoded: Why MS and MW Both Matter".
Felicity Carter and Kristen Reitzell will explore the state of wine podcasts in their session "Talking Wine in a Talking World: The State of Wine Podcasts Today". They will discuss how podcasts compare to other channels, their ability to build loyal audiences, and whether audio can truly capture a sensory product like wine. They will also highlight leading examples in education, trade, storytelling, and entertainment.
More on illi News
The Economics & Trade Insights track offers sessions focused on navigating the current market challenges. Benjamin Aneff's session "Navigating Tariff Turbulence: Strategies for Italian Wine Producers Amid U.S.–Italy Trade Shifts" provides actionable strategies for Italian wine producers to sustain market share amidst ongoing U.S. tariffs. Attendees will learn how to leverage advocacy, strengthen importer partnerships, and emphasize the unique value of Italian wine.
John Gillespie's session "Beyond the Decline: how American 21-39 year-olds really see wine" unveils the results of a July 2025 survey of U.S. beverage alcohol consumers aged 21-39. The primary objective is to detail the current position of wine among this consumer segment and its overall usage and attitudes towards beverage alcohol.
The full program for the wine2wine Vinitaly Business Forum - Chicago Edition is now available on their official website at https://www.vinitalyusa.com/program-wine2wine. With an impressive lineup of sessions covering various aspects of the contemporary wine industry, this event is not one to be missed by industry professionals looking to stay ahead in an ever-changing market.
One of the main focuses of this year's forum is addressing the significant changes happening in media and technology, consumer behavior, and international trade. With these shifts comes a need for producers, distributors, and communicators to stay informed and equipped with the necessary tools to thrive in an increasingly complex trading environment.
The Communication track offers a variety of sessions led by industry experts. Felicity Carter will discuss the potential and pitfalls of generative AI tools such as ChatGPT in her session "The Promise and Perils of Generative AI in Wine". She will explore how wineries can utilize AI while avoiding generic and unoriginal content.
Robert Joseph's session "The End of an Era: What the Collapse of Traditional Wine Media Means for Communicators – and the Industry" delves into how traditional critics are losing ground to influencers and peer reviews. He will examine what this shift means for brand visibility and consumer trust in today's fragmented media landscape.
More on illi News
- Green Office Partner Named #1 Best Place to Work in Chicago by Crain's for 2025
- Prostate Cancer Survivor's Podcast Grows Audience And Builds Marketing Muscle
- CCHR, a Mental Health Watchdog Organization, Hosts Weekly Events Educating Citizens on Important Mental Health Issues
- Goat Skin Chicago Partners With Inkdnylon Custom Apparel to Strengthen Brand Growth
- "Leading From Day One: The Essential Guide for New Supervisors" Draws from 25+ Years of International Management Experience
Karen MacNeil's session "Promoting Wine – Achieving Success in a Hostile Environment" will reveal successful strategies for promoting wine amidst health-related scrutiny, shifting generational tastes, and competition from alternative beverages. She will showcase campaigns such as Come Over October and Share & Pair Sundays that have overcome industry challenges through creativity.
A dynamic panel featuring Jessica Dupuy DipWSET, Doug Frost MW, MS, and Jim Bube MS will decode the value and perception of wine's most respected credentials - Master Sommelier (MS) and Master of Wine (MW). They will guide professionals in choosing the educational path that best suits their goals in their session "Wine Titles Decoded: Why MS and MW Both Matter".
Felicity Carter and Kristen Reitzell will explore the state of wine podcasts in their session "Talking Wine in a Talking World: The State of Wine Podcasts Today". They will discuss how podcasts compare to other channels, their ability to build loyal audiences, and whether audio can truly capture a sensory product like wine. They will also highlight leading examples in education, trade, storytelling, and entertainment.
More on illi News
- New Slotozilla Project Explores What Happens When the World Goes Silent
- The Two Faces of Charles D. Braun: How the Novel, Posthumously Yours, Came to Life
- JB Dondolo Global Call for Clean Water with Grammy-submitted single "We Are the Leaders"
- NEIU College of Business and Technology's bachelor's in Computer Science has been accredited by the Computing Accreditation Commission of ABET
- Riviera Marketing & MAZ6R CLAN: Tribute to the Twin Tower Tragedy!
The Economics & Trade Insights track offers sessions focused on navigating the current market challenges. Benjamin Aneff's session "Navigating Tariff Turbulence: Strategies for Italian Wine Producers Amid U.S.–Italy Trade Shifts" provides actionable strategies for Italian wine producers to sustain market share amidst ongoing U.S. tariffs. Attendees will learn how to leverage advocacy, strengthen importer partnerships, and emphasize the unique value of Italian wine.
John Gillespie's session "Beyond the Decline: how American 21-39 year-olds really see wine" unveils the results of a July 2025 survey of U.S. beverage alcohol consumers aged 21-39. The primary objective is to detail the current position of wine among this consumer segment and its overall usage and attitudes towards beverage alcohol.
The full program for the wine2wine Vinitaly Business Forum - Chicago Edition is now available on their official website at https://www.vinitalyusa.com/program-wine2wine. With an impressive lineup of sessions covering various aspects of the contemporary wine industry, this event is not one to be missed by industry professionals looking to stay ahead in an ever-changing market.
Filed Under: Business
0 Comments
Latest on illi News
- Author Charlene Wexler Earns Global Book Award for We Won't Go Back
- Chicago: Mayor Brandon Johnson Welcomes New Residents At Thrive Englewood
- HCSC Expands National Footprint for Medicare Advantage Products to 30 States
- Chicago-born 21-year-old Vidagua Founder Sells 100,000 Bottles Of Aguas Frescas In First Year
- September Career Reset - How Job Seekers Are Using WIOA to Pivot Before Year-End
- Fall Prep for Your Pond - Why September is the Best Month to Get Ready for Winter
- DivX Unveils New Educational Blog Series to Simplify MKV to MP4 Video Conversion
- CCHR: For Prevention, Families Deserve Truth From NIH Study on Psychiatric Drugs
- Sheets.Market Brings Professional Financial Model Templates to Entrepreneurs and Startups
- Webinar Announcement: Investing in the European Defense Sector—How the New Era of Uncertainty Is Redefining Investment Strategies
- AEVIGRA (AEIA) Analysis Reveals $350 Billion Counterfeit Market Driving Luxury Sector Toward Blockchain Authentication
- Brazil 021 Chicago Launches Kids' Jiu-Jitsu Program to Combat Bullying and Build Confidence
- Episode Highlight: Turning Tragedy into Purpose with Barry Adkins
- Nova Collective & Fairplay Merge to Redefine Bold, Human Learning
- AstroHermetic Launches Metaphysical Consulting to Help Organizations Unlock Hidden Insights
- Her Magic Mushroom Memoir Launches as a Binge-Worthy Novel-to-Podcast Experience
- Century Fasteners de Mexico Hires Saúl Pedraza Gómez as Regional Sales Manager in Mexico
- Georgia Misses the Mark Again on Sports Betting, While Offshore Sites Cash In
- $40 Price Target for $NRXP in H. C. Wainright Analyst Report on Leader in $3 Billion Suicidal Depression Market with Superior NRX 100 Drug Therapy
- Avoiding Foreclosure Without Bankruptcy — How 4Closure Rescue LLC Gives Families a Fresh Start