Trending...
- Chicago: Mayor Brandon Johnson Announces City Has Made More Than $1 Billion in Supplemental Pension Payments Since 2023
- Retell AI White Label Platform for Agencies Launched by VoiceAIWrapper, With Branded Client Portals and No Per-Minute Markup
- Northeast Airlines aligns with European Investment Group
Publishing its rate card paid off twice for Loud! OOH. Two Leeds billboards comparing a £650 competitor quote against the agency's £325 published rate delivered a 188% traffic uplift and 8 press placements. The same open pricing has driven a 266% rise in enquiries from people arriving via AI tools.
LONDON - illiNews -- LEEDS/LONDON - Loud! OOH has published the results of its York Street billboard campaign, and the numbers point somewhere the agency did not expect when it booked the sites.
In June 2026 the independent out of home agency put two 48-sheet hoardings side by side on York Street in Leeds city centre. The first carried a real customer quote of £650. The second showed the Loud! OOH rate for the same site: £325. No competitor was named. The gap between the two numbers was the whole message.
Two weeks on, the campaign had delivered:
Two client campaigns confirmed for August, with enquiries still landing "We put our own money on the same media we buy for clients, and it outperformed every pitch deck we have ever sent," said Jamie Roberts, founder of Loud! OOH. "Small businesses do not distrust billboards. They distrust not knowing what one costs until they have sat through a discovery call."
More on illi News
The second payoff was not human
The billboards came down. The pricing page did not. Since May, enquiries from people who found the agency through AI tools have risen 266%. Roberts links the two directly. The same published numbers that made the billboards work are the numbers AI systems can actually quote back to someone asking what a billboard costs.
"A hidden rate card is invisible to a machine," said Roberts. "If your prices sit behind a contact form, there is nothing for an AI tool to cite. We published everything for honesty reasons. It turned out to be the best technical SEO decision I have made in twenty years in advertising."
The agency now treats being quotable as a channel in its own right, and says it is the first UK out of home agency to build its site around AI answer engines rather than Google rankings.
The numbers behind both
Loud! OOH publishes every rate it charges. 48-sheet billboard advertising costs start at £325 in regional cities and £650 in London. 6-sheets run from £300. Bus rear panels start at £60 per panel per two week period. No forms, no discovery calls, no markup.
More on illi News
The agency has published the full York Street billboard case study covering the creative, the site selection, the six week build and the traffic data behind the results.
About Loud! OOH
Loud! OOH is an independent UK out of home advertising agency with offices in Leeds and London, launched in 2026. The agency buys billboard, bus, bus stop, London Underground, airport, taxi and digital AdVan media for SMEs and challenger brands on a zero markup
Founded by Jamie Roberts, who spent 20 years in advertising before setting up the OOH agency.
Contact: Jamie Roberts, Founder, Loud! OOH
loudooh.co.uk
In June 2026 the independent out of home agency put two 48-sheet hoardings side by side on York Street in Leeds city centre. The first carried a real customer quote of £650. The second showed the Loud! OOH rate for the same site: £325. No competitor was named. The gap between the two numbers was the whole message.
Two weeks on, the campaign had delivered:
- 188% uplift in new website traffic
- 155.9% increase in LinkedIn post views
- 61.1% growth in LinkedIn followers
- 8 press placements across 6 publications, including Ads of the World, MSN, Prolific North and a guest post on The Drum.
Two client campaigns confirmed for August, with enquiries still landing "We put our own money on the same media we buy for clients, and it outperformed every pitch deck we have ever sent," said Jamie Roberts, founder of Loud! OOH. "Small businesses do not distrust billboards. They distrust not knowing what one costs until they have sat through a discovery call."
More on illi News
- Century Fasteners Corp. Exhibiting at the 2026 International Fastener Expo
- Hope Haven Publishing LLC Releases The Dementia Caregiver Daily Logbook
- Las Vegas Attorney Thomas Boley Publishes Free Plain-English Guide to 100 Nevada Criminal Laws, in English and Spanish
- Scenic Group Announces Long_Term Expansion In India
- Bank Statement Loans Up to $30 Million: Lendmire Announces High-Net-Worth Financing
The second payoff was not human
The billboards came down. The pricing page did not. Since May, enquiries from people who found the agency through AI tools have risen 266%. Roberts links the two directly. The same published numbers that made the billboards work are the numbers AI systems can actually quote back to someone asking what a billboard costs.
"A hidden rate card is invisible to a machine," said Roberts. "If your prices sit behind a contact form, there is nothing for an AI tool to cite. We published everything for honesty reasons. It turned out to be the best technical SEO decision I have made in twenty years in advertising."
The agency now treats being quotable as a channel in its own right, and says it is the first UK out of home agency to build its site around AI answer engines rather than Google rankings.
The numbers behind both
Loud! OOH publishes every rate it charges. 48-sheet billboard advertising costs start at £325 in regional cities and £650 in London. 6-sheets run from £300. Bus rear panels start at £60 per panel per two week period. No forms, no discovery calls, no markup.
More on illi News
- NYC Big Book Award Celebrates 10th Anniversary with Announcement of 2026 Winners
- Lead Smart Inc: Contractors Face Charges for Missed Google Calls From October 1
- Elie Tahari to Headline Chicago Fashion Summit and Receive Fashion Design Legacy Award
- Regional Magazines Shine at IRMA Awards
- Matt Zavala of Zavala Law, PC Selected to the 2027 Super Lawyers List
The agency has published the full York Street billboard case study covering the creative, the site selection, the six week build and the traffic data behind the results.
About Loud! OOH
Loud! OOH is an independent UK out of home advertising agency with offices in Leeds and London, launched in 2026. The agency buys billboard, bus, bus stop, London Underground, airport, taxi and digital AdVan media for SMEs and challenger brands on a zero markup
Founded by Jamie Roberts, who spent 20 years in advertising before setting up the OOH agency.
Contact: Jamie Roberts, Founder, Loud! OOH
loudooh.co.uk
Source: Loud! OOH
0 Comments
Latest on illi News
- Chicago: Mayor Brandon Johnson Announces City Has Made More Than $1 Billion in Supplemental Pension Payments Since 2023
- Chicago: Mayor Brandon Johnson, DPD Celebrate Completion of Winnslie Parkway Expansion in Ravenswood
- Chicago: Mayor Brandon Johnson Cuts Ribbon on Boulevard Apartments, Preserving 70 Affordable Homes Across Three Buildings
- Naperville: Structure Fire in the 30W000 Block of Argyll Lane
- Naperville's Annual Public Safety Open House Set for Sept. 26
- Infinity Infusion Solutions Named Finalist for D Magazine's D CEO 2026 Excellence in Healthcare Awards
- Canadian Tint Expo 2027: Why Every Window Tinter Should Compete in Niagara Falls on April 3rd & 4th
- The Drywall Helper Introduces a Versatile Approach to Measuring and Supporting Drywall
- InvisoScreen™ Introduces a New Approach to Window Screening
- Patented Smellavision Concept Aims to Add the Sense of Smell to Gaming and Entertainment
- Crib Notes Introduces an Interactive Approach to Early Alphabet Learning
- Building a Diversified Healthcare Platform as Exosome Science, Telehealth, Diagnostics & Strategic Acquisitions Converge: NexTel Medical (OTCID: MAJI)
- Most Indiana Plane Crashes Happen Away from the State's Major Airports
- L2 Aviation Welcomes Jason Marshall as Vice President of Sales and Business Development
- Mom Era, Still That Girl: Family Art Tees 25% Off
- Fashion vs. Fascism - Because Democracy Should Always Be In Style
- Mayor Brandon Johnson, CDOT, and LYFT Announce Divvy's Busiest Summer Ever as Biking Continues to Boom in Chicago
- Chicago: Mayor Brandon Johnson Announces Appointments to Department of Fleet and Facility Management and Department of Human Resources
- Lee Gunn IV Shares Lessons From 40 Years in the Courtroom on PodNumbra Podcast
- Michael H. Kaplan Recognized for 17 Years on PHPA Workers' Compensation Panel and Advocacy for Professional Athletes