Paradigm Personality Labs reveals vibrant, user-centric brand revamp
illi News/10263865

CHARLOTTE, N.C. - illiNews -- Paradigm Personality Labs, a leading provider of workforce personality insights, unveiled a comprehensive rebranding effort designed to reflect the company's commitment to helping employees and their companies thrive. The rebrand includes an all-new website with refreshed language that communicates PPL's' commitment to empowering clients with insights that can elevate their efficiency, engagement and bottom-line performance.

PPL, known for the game-changing WorkPlace Big Five Profile™ behavioral assessment suite, launched this effort after an in-depth analysis of industry trends and shifting workplace priorities. Today, 60% of employees are seriously considering quitting for a job that would better support their well-being. Globally, turnover and lost productivity cost businesses $322 billion every year. And 52% of exiting employees say their manager or organization could have done something to prevent them from leaving their job.

More on illi News

• Vanguard Gifted Academy Students Join Millions Globally for World Maths Day 2026
• Newborn Care Network Introduces Clinical Standard to Bridge the Six-Week Postpartum Gap
• The AAA Metamorphosis: How Global Gaming Is Redefining Production Standards
• Monexplora Explains the Options Mechanics Behind March's Tech Selloff and VIX Surge
• Ill House District 83, Candidate, Loyola Grad Calls for Corrective Action Due to Gorman Murder

PPL's differentiated workforce personality insights are designed to combat these trends and foster productive and satisfying relationships between employees and employers. To communicate this alignment between services and impact, PPL revamped language and design elements across its website. The results include an enhanced user experience and more opportunities for education and connection. PPL also gave its WorkPlace Big Five Profile™ Trait Report a new look to help companies better leverage its insights, and the company recently launched its first web-based, interactive reports, the WorkPlace Big Five Profile™ Group Insights and Collaborative Insights Series reports, and team coaching tools.

"Today's companies understand that success comes from an engaged, empowered and well workforce," said Lisa Dunbar, CEO of Paradigm Personality Labs, in a statement. "Fostering that success has been our mission for nearly 40 years, and we knew it was time to communicate how we create positive change across organizations. Our hope is that this rebrand creates a powerful opportunity to reach more like-minded businesses who are eager to transform the workforce and the workplace for good."

More on illi News

• Larry R. Wasion Highlights Jump Gate I: Time Chair. The Opening Novel in His Expansive Science Fiction Series
• Mayor Brandon Johnson Launches Repair Chicago Engagement Series and Survey to Inform City's Reparations Study
• New Book Reveals The Science Of Predictions
• Compliance Alert: Maryland, Texas Regulate Use of Artificial Intelligence in Utilization Reviews
• Elite Benefits Launches "Benefits Survival Guide" to Help Employers Control Costs and Uncertainty

About Paradigm Personality Labs

Paradigm Personality Labs (PPL) is a leading provider of workplace personality insights, known for its WorkPlace Big Five Profile™ assessment and report suite that includes the popular WorkPlace Big Five Profile™ Trait, Competency, Leader and Group Insights reports. PPL creates the conditions for well-being at work for companies across more than 13 industries and 28 countries around the world.

For more information, contact info@paradigmpersonality.com; for press and media, please contact Meg Seitz at meg@tothshop.com.